First Western Financial (MYFW) Marketing and Advertising (2017 - 2026)
First Western Financial (MYFW) recorded Marketing and Advertising of $419,000 in the quarter ended Sep 30, 2026, up 19.4% from $351,000 a year earlier and up 17.0% from the prior quarter.
First Western Financial (MYFW) Marketing and Advertising (2017 - 2026) Analysis & Trends
On a TTM basis, First Western Financial's Marketing and Advertising came in at $1.36 million as of Sep 30, 2026, up 10.2% year-over-year; for the year ended Dec 31, 2025, it came in at $1.22 million, up 1.0% from the prior year.
- Annual Marketing and Advertising has a five-year compound annual growth rate of -3.8% (years ended Dec 2020 to Dec 2025).
- Across earlier years, Marketing and Advertising came in at $1.21 million in the year ended Dec 31, 2024 (-21.6%), $1.54 million in the year ended Dec 31, 2023 (-18.4%), $1.89 million in the year ended Dec 31, 2022 (+17.0%) and $1.61 million in the year ended Dec 31, 2021 (+9.1%).
- The figure for the quarter ended Sep 30, 2026 is the highest quarterly Marketing and Advertising since the quarter ended Dec 31, 2022.
- On a year-over-year basis, Marketing and Advertising rose in four of the last eight quarters, with growth averaging 6.3%.
- Peak year-over-year performance for Marketing and Advertising in the last five years was growth of 73.5% in the quarter ended Mar 31, 2022, against a decline of 50.4% in the quarter ended Mar 31, 2024 at the low end.
- Per Business Quant, the preceding three quarters came in at $358,000 (quarter ended Jun 30, 2026), $193,000 (quarter ended Mar 31, 2026) and $386,000 (quarter ended Dec 31, 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 909.02 Bn | 886.77 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 406.67 Bn | -7,110.43 Bn | - | - |
| 3 | Bank Of America | 350.91 Bn | -2,025.20 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 308.71 Bn | -2,966.46 Bn | - | - |
| 5 | Morgan Stanley | 293.66 Bn | -249.15 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.56 Bn | -546.44 Bn | - | - |
| 7 | Goldman Sachs | 262.71 Bn | -3,480.74 Bn | - | - |
| 8 | Wells Fargo & Company | 257.44 Bn | 92.87 Bn | - | 337.00 Mn |
| 9 | Mitsubishi Ufj Financial | 256.82 Bn | -75.42 Bn | 10.89 Bn | - |
| 10 | First Western Financial | 302.94 Mn | -548.14 Mn | - | 419,000.00 |
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 419,000.00 |
| Jun 30, 2026 | 358,000.00 |
| Mar 31, 2026 | 193,000.00 |
| Dec 31, 2025 | 386,000.00 |
| Sep 30, 2025 | 351,000.00 |
| Jun 30, 2025 | 267,000.00 |
| Mar 31, 2025 | 216,000.00 |
| Dec 31, 2024 | 397,000.00 |
| Sep 30, 2024 | 374,000.00 |
| Jun 30, 2024 | 243,000.00 |
| Mar 31, 2024 | 194,000.00 |
| Dec 31, 2023 | 415,000.00 |
| Sep 30, 2023 | 355,000.00 |
| Jun 30, 2023 | 379,000.00 |
| Mar 31, 2023 | 391,000.00 |
| Dec 31, 2022 | 500,000.00 |
| Sep 30, 2022 | 403,000.00 |
| Jun 30, 2022 | 428,000.00 |
| Mar 31, 2022 | 557,000.00 |
| Dec 31, 2021 | 497,000.00 |
First Western Financial Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=MYFW&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "MYFW", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=MYFW&period=max&api_key=YOUR_API_KEY");
const data = await res.json();