MediaAlpha (MAX) Return on Invested Capital [ROIC] (2021 - 2026)
MediaAlpha (MAX) recorded Return on Invested Capital [ROIC] of 0.00% in Q2 2026, down 12.66 percentage points from 12.66% a year earlier and unchanged from the prior quarter.
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Analysis
MediaAlpha (MAX) Return on Invested Capital [ROIC] (2021 - 2026) Analysis & Trends
Starting with Q1 2021, MediaAlpha's Return on Invested Capital [ROIC] history includes 22 quarters.
- Annual Return on Invested Capital [ROIC] has a five-year change of -63.54 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Invested Capital [ROIC] came in at 41.01% in FY2024 (+85.79 pp), -44.78% in FY2023 (-44.78 pp), 0.00% in FY2022 (-1.89 pp) and 1.89% in FY2021 (-61.65 pp).
- Quarterly Return on Invested Capital [ROIC] has ranged from -50.55% in Q4 2023 to 36.35% in Q4 2024 over the past five years.
- On a year-over-year basis, Return on Invested Capital [ROIC] has declined for four consecutive quarters, with an average year-over-year change of +11.48 percentage points over the last eight quarters.
- Peak year-over-year performance for Return on Invested Capital [ROIC] in the last five years was a gain of 86.89 percentage points in Q4 2024, against a drop of 50.55 percentage points in Q4 2023 at the low end.
- Per Business Quant, the preceding three quarters came in at 0.00% (Q1 2026), 0.00% (Q4 2025) and 1.11% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 18.61% |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 20.90% |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 26.42% |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | 2.33% |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | - |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 17.38% |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | 75.49% |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | - |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | - |
| 10 | MediaAlpha | 508.67 Mn | 339.80 Mn | 45.17 Mn | 0.00% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 0.00% |
| Mar 31, 2026 | 0.00% |
| Dec 31, 2025 | 0.00% |
| Sep 30, 2025 | 1.11% |
| Jun 30, 2025 | 12.66% |
| Mar 31, 2025 | 32.41% |
| Dec 31, 2024 | 36.35% |
| Sep 30, 2024 | 25.70% |
| Jun 30, 2024 | -6.17% |
| Mar 31, 2024 | -34.05% |
| Dec 31, 2023 | -50.55% |
| Sep 30, 2023 | 0.00% |
| Jun 30, 2023 | 0.00% |
| Mar 31, 2023 | 0.00% |
| Dec 31, 2022 | 0.00% |
| Sep 30, 2022 | -21.93% |
| Jun 30, 2022 | -14.53% |
| Mar 31, 2022 | -6.08% |
| Dec 31, 2021 | 1.60% |
| Sep 30, 2021 | -6.75% |
API Access
MediaAlpha Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=MAX&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "MAX", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=MAX&period=max&api_key=YOUR_API_KEY");
const data = await res.json();