AppLovin (APP) Return on Invested Capital [ROIC] (2021 - 2026)
AppLovin's Return on Invested Capital [ROIC] was 71.29% in Q2 2026, up 9.09 percentage points from 62.20% a year earlier and up 0.94 percentage points from the prior quarter.
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Analysis
AppLovin (APP) Return on Invested Capital [ROIC] (2021 - 2026) Analysis & Trends
For FY2025, Return on Invested Capital [ROIC] at AppLovin came in at 70.39%, up 28.40 percentage points from FY2024.
- Return on Invested Capital [ROIC] has now increased for three consecutive years, with a four-year change of +67.02 percentage points (FY2021 to FY2025).
- In earlier years, Return on Invested Capital [ROIC] was 41.99% in FY2024 (+27.13 pp), 14.86% in FY2023 (+15.71 pp), -0.86% in FY2022 (-4.22 pp) and 3.36% in FY2021.
- The Q2 2026 figure marks the highest quarterly Return on Invested Capital [ROIC] in data going back to Q1 2021.
- Compared with a year earlier, Return on Invested Capital [ROIC] has increased for 14 straight quarters, with an average year-over-year change of +25.33 percentage points over the last eight quarters.
- The best year-over-year quarter for Return on Invested Capital [ROIC] over five years was Q2 2025 (a gain of 34.24 percentage points); the worst was Q4 2022 (a drop of 3.38 percentage points).
- Per Business Quant data, APP's Return on Invested Capital [ROIC] in the three quarters before Q2 2026 was 70.34% (Q1 2026), 67.82% (Q4 2025) and 65.65% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROIC (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,178.97 Bn | 3,936.50 Bn | 73.85 Bn | 18.61% |
| 2 | Meta Platforms | 1,981.30 Bn | 1,683.82 Bn | 49.47 Bn | 20.90% |
| 3 | Netflix | 296.22 Bn | 256.42 Bn | 6.52 Bn | 26.42% |
| 4 | Alibaba Group Holding | 254.92 Bn | 72.79 Bn | 15.11 Bn | 2.33% |
| 5 | Shopify | 184.25 Bn | 161.43 Bn | 1.71 Bn | - |
| 6 | Uber Technologies | 142.00 Bn | 113.98 Bn | 6.38 Bn | 17.38% |
| 7 | Booking Holdings | 123.19 Bn | 56.24 Bn | - | 75.49% |
| 8 | PDD Holdings | 110.41 Bn | -141.52 Bn | 9.45 Bn | - |
| 9 | Spotify Technology | 104.89 Bn | 62.12 Bn | 1.86 Bn | - |
| 10 | AppLovin | 104.19 Bn | 94.23 Bn | 1.70 Bn | 71.29% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 71.29% |
| Mar 31, 2026 | 70.34% |
| Dec 31, 2025 | 67.82% |
| Sep 30, 2025 | 65.65% |
| Jun 30, 2025 | 62.20% |
| Mar 31, 2025 | 52.18% |
| Dec 31, 2024 | 41.13% |
| Sep 30, 2024 | 34.57% |
| Jun 30, 2024 | 27.96% |
| Mar 31, 2024 | 21.93% |
| Dec 31, 2023 | 16.39% |
| Sep 30, 2023 | 6.17% |
| Jun 30, 2023 | 3.20% |
| Mar 31, 2023 | 2.76% |
| Dec 31, 2022 | -0.88% |
| Sep 30, 2022 | 0.48% |
| Jun 30, 2022 | 0.56% |
| Mar 31, 2022 | 0.14% |
| Dec 31, 2021 | 2.50% |
| Sep 30, 2021 | 2.29% |
API Access
AppLovin Return on Invested Capital [ROIC] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-invested-capital-[roic]", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-invested-capital-%5Broic%5D&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();