MediaAlpha MAX Insider Ownership

NYSE MAX

$11.81 +0.51 (+4.47%)

As of: Oct 20, 2026 · 1:42 PM EDT

Insider Holdings by Owner

28.22Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

11.28%

▼-2.37% pp QoQ

Shares Held by Insiders

6.91Mn

filed for Sep 2026

▼-17.36% QoQ

Shares Outstanding

61.29Mn

61,288,267 shares

Direct Holdings

6.06Mn

Indirect: 854.55K

Net Shares Traded (QoQ)

-1.45Mn

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 10, 2026

Over the past 12 months, MediaAlpha insiders sold $32.25 million of stock on the open market (2.74Mn shares) and made no open-market purchases.

Behind MediaAlpha's open-market sales in the past 12 months were 5 insiders, and no insider bought.
Eugene Nonko (Director) was MAX's largest open-market seller in the past 12 months, with $16.03 million of sales (1.37Mn shares); the latest was on September 22, 2026.
MediaAlpha's latest insider trade on the open market was a sale of 2.03K shares for $22,377 by Steven Yi (Director and officer) on October 9, 2026.
In transactions other than open-market trades, MediaAlpha insiders received 1.44Mn shares in stock awards, acquired 128.18K shares through option exercises and conversions and gave up 125.48K shares to cover taxes or exercise prices over the past 12 months.
Business Quant data puts insider holdings in MAX at 7.14Mn shares across insiders' latest Form 4 filings, down 14.62% from 8.37Mn shares at the end of Q2 2026.
By type of ownership, MAX insiders hold 88.04% of their shares directly (6.29Mn shares) and 11.96% indirectly (854.55K shares).
Business Quant counts 13 insiders with holdings in MediaAlpha stock, among the officers, directors and 10% owners who have filed a Form 4 in the past two years.
MediaAlpha's top three insider holders by shares held are Steven Yi (Director and officer, 2.31Mn shares), Eugene Nonko (Director, 1.66Mn shares) and Patrick Ryan Thompson (Officer, 1.08Mn shares).
The largest insider, Steven Yi, holds 32.39% of MAX's insider total.
Institutional holders reported 79.41% of MediaAlpha's outstanding shares for Q2 2026; insiders' latest Form 4 filings put their stake at about 11.65%, and other investors, including the public, hold the remaining 8.94%.
Over the trailing 12 months, 12 insiders reported transactions in MAX stock across 117 Form 4 filings.
The insider data for MAX reflects Form 4 filings through October 9, 2026.

Form 4 Holdings

Insiders Holding MAX

Insiders 16

Shares held 28.22Mn

Of outstanding 46.05%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Mountains Insurance Group Ltd White	TenPercentOwner	0	17,856,614	17,856,614	63.3%	09 May, 2024
2	Capital Partners Gp, L.L.C. Insignia	TenPercentOwner	0	3,234,894	3,234,894	11.5%	13 May, 2024
3	Steven Yi	Director, Officer	2,313,707	0	2,313,707	8.2%	09 Oct, 2026
4	Eugene Nonko	Director	797,620	834,549	1,632,169	5.8%	14 Oct, 2026
5	Patrick Ryan Thompson	Officer	1,080,127	0	1,080,127	3.8%	17 Aug, 2026
6	Jeffrey B Coyne	General Counsel And Secretary	577,582	0	577,582	2.0%	17 Aug, 2026
7	Kuanling Amy Yeh	Chief Technology Officer	546,091	0	546,091	1.9%	25 Sep, 2026
8	Tigran Sinanyan	Officer	254,781	0	254,781	0.9%	02 Oct, 2026
9	Keith Cramer	Chief Revenue Officer	251,303	0	251,303	0.9%	16 Sep, 2026
10	Kathy P Vrabeck	Director	150,407	0	150,407	0.5%	07 May, 2026
11	Venmal (Raji) Arasu	Director	119,407	0	119,407	0.4%	07 May, 2026
12	Lara Sweet	Director	98,657	0	98,657	0.3%	16 May, 2025
13	Bradley William Hunt	Director	46,200	0	46,200	0.2%	07 May, 2026
14	Ramon Jones	Director	28,000	0	28,000	0.1%	07 May, 2026
15	Lauren Stclair	Director	20,900	0	20,900	0.1%	22 May, 2026
16	Catherine Hull Cunningham	Chief People Officer	14,081	0	14,081	0.0%	17 Feb, 2023

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,288 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
12 Oct, 2026	Eugene Nonko	Director	Disposed S	1,067	$10.14	$10.82K	799,754	Direct
13 Oct, 2026	Eugene Nonko	Director	Disposed S	1,067	$10.12	$10.80K	798,687	Direct
14 Oct, 2026	Eugene Nonko	Director	Disposed S	1,067	$10.41	$11.11K	797,620	Direct
12 Oct, 2026	Eugene Nonko	Director	Disposed S	6,667	$10.15	$67.67K	847,883	Indirect
13 Oct, 2026	Eugene Nonko	Director	Disposed S	6,667	$10.11	$67.42K	841,216	Indirect
14 Oct, 2026	Eugene Nonko	Director	Disposed S	6,667	$10.37	$69.16K	834,549	Indirect
08 Oct, 2026	Steven Yi	Director, Officer	Disposed S	24,000	$10.04	$240.94K	2,315,740	Direct
09 Oct, 2026	Steven Yi	Director, Officer	Disposed S	2,033	$11.01	$22.38K	2,313,707	Direct
01 Oct, 2026	Tigran Sinanyan	Officer	Acquired A	24,250	$0.00	$0	255,869	Direct
01 Oct, 2026	Tigran Sinanyan	Officer	Disposed F	1,088	$9.57	$10.41K	254,781	Direct
25 Sep, 2026	Kuanling Amy Yeh	Chief Technology Officer	Disposed S	3,000	$9.40	$28.20K	546,091	Direct
21 Sep, 2026	Eugene Nonko	Director	Disposed S	1,067	$10.54	$11.24K	801,888	Direct
22 Sep, 2026	Eugene Nonko	Director	Disposed S	1,067	$10.79	$11.51K	800,821	Direct
21 Sep, 2026	Eugene Nonko	Director	Disposed S	6,667	$10.53	$70.22K	861,217	Indirect
22 Sep, 2026	Eugene Nonko	Director	Disposed S	6,667	$10.78	$71.85K	854,550	Indirect
15 Sep, 2026	Keith Cramer	Chief Revenue Officer	Disposed S	13,000	$11.49	$149.42K	251,303	Direct
14 Sep, 2026	Eugene Nonko	Director	Disposed S	2,667	$12.03	$32.09K	806,835	Direct
15 Sep, 2026	Eugene Nonko	Director	Disposed S	1,940	$11.48	$22.27K	804,895	Direct
16 Sep, 2026	Eugene Nonko	Director	Disposed S	1,940	$11.25	$21.83K	802,955	Direct
14 Sep, 2026	Eugene Nonko	Director	Disposed S	7,778	$11.96	$93.01K	882,430	Indirect

Showing 1 to 20 of 1,288 transactions