MediaAlpha MAX Insider Ownership

NYSE MAX

$14.10 -0.10 (-0.67%)

As of: Nov 9, 2026 · 3:59 PM EST

Insider Holdings by Owner

21.72Mn Shares

Mountains Insurance Group Ltd White12.36Mn56.9%

Capital Partners Gp, L.L.C. Insignia3.23Mn14.9%

Steven Yi1.89Mn8.7%

Eugene Nonko1.11Mn5.1%

Patrick Ryan Thompson1.08Mn5.0%

Other insiders (11)2.04Mn9.4%

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

11.68%

▼-1.97% pp QoQ

Shares Held by Insiders

6.91Mn

filed for Sep 2026

▼-17.36% QoQ

Shares Outstanding

59.19Mn

59,192,072 shares

Direct Holdings

6.06Mn

Indirect: 854.55K

Net Open-Market Trades

-1.05Mn

net sold · -$13.94Mn in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Open-Market Insider Trades

Bought Sold

Latest quarter —

Net over range —

Net-buying quarters —

Insider Ownership Summary

Updated Nov 5, 2026

Over the past 12 months, MediaAlpha insiders sold $47.34 million of stock on the open market (3.77Mn shares) and made no open-market purchases.

Behind MediaAlpha's open-market sales in the past 12 months were 5 insiders, and no insider bought.
Eugene Nonko (Director) was MAX's largest open-market seller in the past 12 months, with $23.86 million of sales (1.91Mn shares); the latest was on November 4, 2026.
MediaAlpha's latest insider trade on the open market was a sale of 151.13K shares for $2.34 million by Steven Yi (Director and officer) on November 4, 2026.
In transactions other than open-market trades, MediaAlpha insiders received 1.44Mn shares in stock awards, acquired 128.18K shares through option exercises and conversions and gave up 125.48K shares to cover taxes or exercise prices over the past 12 months.
Business Quant data puts insider holdings in MAX at 6.12Mn shares across insiders' latest Form 4 filings, or 10.33% of the 59.19Mn shares outstanding; that total is down 26.90% from 8.37Mn shares at the end of Q2 2026.
By type of ownership, MAX insiders hold 92.50% of their shares directly (5.66Mn shares) and 7.50% indirectly (458.43K shares).
Business Quant counts 13 insiders with holdings in MediaAlpha stock, among the officers, directors and 10% owners who have filed a Form 4 in the past two years.
MediaAlpha's top three insider holders by shares held are Steven Yi (Director and officer, 1.89Mn shares), Eugene Nonko (Director, 1.11Mn shares) and Patrick Ryan Thompson (Officer, 1.08Mn shares).
The largest insider, Steven Yi, holds 30.97% of MAX's insider total.
Over the trailing 12 months, 12 insiders reported transactions in MAX stock across 125 Form 4 filings.
The insider data for MAX reflects Form 4 filings through November 4, 2026.

Form 4 Holdings

Insiders Holding MAX

Insiders 16

Shares held 21.72Mn

Of outstanding 36.69%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Mountains Insurance Group Ltd White	TenPercentOwner	0	12,356,223	12,356,223	56.9%	05 Nov, 2026
2	Capital Partners Gp, L.L.C. Insignia	TenPercentOwner	0	3,234,894	3,234,894	14.9%	13 May, 2024
3	Steven Yi	Director, Officer	1,893,707	0	1,893,707	8.7%	04 Nov, 2026
4	Eugene Nonko	Director	654,436	458,428	1,112,864	5.1%	04 Nov, 2026
5	Patrick Ryan Thompson	Officer	1,080,127	0	1,080,127	5.0%	17 Aug, 2026
6	Jeffrey B Coyne	General Counsel And Secretary	577,582	0	577,582	2.7%	17 Aug, 2026
7	Kuanling Amy Yeh	Chief Technology Officer	493,091	0	493,091	2.3%	03 Nov, 2026
8	Tigran Sinanyan	Officer	254,781	0	254,781	1.2%	02 Oct, 2026
9	Keith Cramer	Chief Revenue Officer	239,303	0	239,303	1.1%	21 Oct, 2026
10	Kathy P Vrabeck	Director	150,407	0	150,407	0.7%	07 May, 2026
11	Venmal (Raji) Arasu	Director	119,407	0	119,407	0.5%	07 May, 2026
12	Lara Sweet	Director	98,657	0	98,657	0.5%	16 May, 2025
13	Bradley William Hunt	Director	46,200	0	46,200	0.2%	07 May, 2026
14	Ramon Jones	Director	28,000	0	28,000	0.1%	07 May, 2026
15	Lauren Stclair	Director	20,900	0	20,900	0.1%	22 May, 2026
16	Catherine Hull Cunningham	Chief People Officer	14,081	0	14,081	0.1%	17 Feb, 2023

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,314 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
04 Nov, 2026	Mountains Insurance Group Ltd White	TenPercentOwner	Disposed S	5,500,391	$13.90	$76.46Mn	12,356,223	Indirect
02 Nov, 2026	Steven Yi	Director, Officer	Disposed S	138,806	$14.78	$2.05Mn	2,174,901	Direct
02 Nov, 2026	Eugene Nonko	Director	Disposed S	109,401	$14.79	$1.62Mn	675,125	Direct
03 Nov, 2026	Eugene Nonko	Director	Disposed S	15,022	$14.93	$224.28K	660,103	Direct
03 Nov, 2026	Steven Yi	Director, Officer	Disposed S	130,065	$15.05	$1.96Mn	2,044,836	Direct
04 Nov, 2026	Eugene Nonko	Director	Disposed S	5,667	$15.25	$86.44K	654,436	Direct
04 Nov, 2026	Steven Yi	Director, Officer	Disposed S	151,129	$15.50	$2.34Mn	1,893,707	Direct
02 Nov, 2026	Eugene Nonko	Director	Disposed S	78,009	$14.72	$1.15Mn	711,892	Indirect
03 Nov, 2026	Eugene Nonko	Director	Disposed S	160,185	$15.04	$2.41Mn	551,707	Indirect
04 Nov, 2026	Eugene Nonko	Director	Disposed S	93,279	$15.36	$1.43Mn	458,428	Indirect
30 Oct, 2026	Kuanling Amy Yeh	Chief Technology Officer	Disposed S	25,000	$14.47	$361.81K	518,091	Direct
02 Nov, 2026	Kuanling Amy Yeh	Chief Technology Officer	Disposed S	25,000	$14.91	$372.71K	493,091	Direct
26 Oct, 2026	Eugene Nonko	Director	Disposed S	1,940	$11.83	$22.95K	789,860	Direct
27 Oct, 2026	Eugene Nonko	Director	Disposed S	3,394	$11.92	$40.46K	786,466	Direct
28 Oct, 2026	Eugene Nonko	Director	Disposed S	1,940	$11.63	$22.56K	784,526	Direct
26 Oct, 2026	Eugene Nonko	Director	Disposed S	7,273	$11.83	$86.04K	805,457	Indirect
27 Oct, 2026	Eugene Nonko	Director	Disposed S	8,283	$11.85	$98.14K	797,174	Indirect
28 Oct, 2026	Eugene Nonko	Director	Disposed S	7,273	$11.63	$84.56K	789,901	Indirect
19 Oct, 2026	Eugene Nonko	Director	Disposed S	1,940	$11.39	$22.09K	795,680	Direct
19 Oct, 2026	Keith Cramer	Chief Revenue Officer	Disposed S	12,000	$11.39	$136.65K	239,303	Direct

Showing 1 to 20 of 1,314 transactions