Hilltop Holdings (HTH) Marketing and Advertising (2025 - 2026)
Hilltop Holdings' Marketing and Advertising came in at $3.22 million for Q3 2026, up 14.4% from $2.81 million a year earlier and up 24.8% from the prior quarter.
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Analysis
Hilltop Holdings (HTH) Marketing and Advertising (2025 - 2026) Analysis & Trends
Over the trailing twelve months to Sep 30, 2026, Hilltop Holdings reported Marketing and Advertising of $11.61 million; for FY2025, it came in at $12.77 million, up 5.0% from FY2024.
- Marketing and Advertising carries a five-year compound annual growth rate of 4.6% (FY2020 to FY2025).
- Going back by year, Marketing and Advertising was $12.16 million in FY2024 (+7.8%), $11.28 million in FY2023 (-10.1%), $12.55 million in FY2022 (+4.6%) and $12 million in FY2021 (+17.7%).
- The five-year range for quarterly Marketing and Advertising is $2.2 million (Q4 2025) to $4.58 million (Q1 2025).
- Business Quant data shows HTH's Marketing and Advertising at $2.58 million (Q2 2026), $3.62 million (Q1 2026) and $2.2 million (Q4 2025) in the three quarters before Q3 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 896.53 Bn | 896.53 Bn | - | 1.92 Bn |
| 2 | Bank Of America | 354.20 Bn | -2,021.91 Bn | - | 669.00 Mn |
| 3 | Hsbc Holdings | 303.54 Bn | -1,800.05 Bn | - | - |
| 4 | Royal Bank Of Canada | 283.29 Bn | -546.75 Bn | - | - |
| 5 | Morgan Stanley | 281.19 Bn | -262.84 Bn | - | 347.00 Mn |
| 6 | Goldman Sachs | 256.26 Bn | -3,487.19 Bn | - | - |
| 7 | Wells Fargo & Company | 253.33 Bn | 253.33 Bn | - | 337.00 Mn |
| 8 | Mitsubishi Ufj Financial | 238.77 Bn | -102.62 Bn | 10.89 Bn | - |
| 9 | American Express | 216.03 Bn | 15.51 Bn | - | 1.77 Bn |
| 10 | Hilltop Holdings | 2.07 Bn | -550.66 Mn | - | 3.22 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 3.22 Mn |
| Jun 30, 2026 | 2.58 Mn |
| Mar 31, 2026 | 3.62 Mn |
| Dec 31, 2025 | 2.20 Mn |
| Sep 30, 2025 | 2.81 Mn |
| Jun 30, 2025 | 3.18 Mn |
| Mar 31, 2025 | 4.58 Mn |
API Access
Hilltop Holdings Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=HTH&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "HTH", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=HTH&period=max&api_key=YOUR_API_KEY");
const data = await res.json();