Honest Company (HNST) Intangibles (2020 - 2026)
Honest Company (HNST) reported Intangibles of $127,000 for Q2 2026, down 36.2% from $199,000 a year earlier and down 12.4% from the prior quarter.
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Analysis
Honest Company (HNST) Intangibles (2020 - 2026) Analysis & Trends
At the end of FY2025, Honest Company posted Intangibles of $162,000, down 31.1% from FY2024.
- Intangibles has declined for five consecutive years, with a five-year compound annual growth rate of -20.5% (FY2020 to FY2025).
- By year, Intangibles came in at $235,000 in FY2024 (-23.9%), $309,000 in FY2023 (-16.5%), $370,000 in FY2022 (-15.9%) and $440,000 in FY2021 (-13.9%).
- The Q2 2026 figure ranks as the lowest quarterly Intangibles in data going back to Q4 2020.
- Year over year, Intangibles has now declined in each of the last 19 quarters, with an average decline of 28.5% over the last eight quarters.
- Across the past five years, year-over-year decline in Intangibles ran from 13.9% in Q4 2021 to 36.2% in Q2 2026.
- Per Business Quant data, the three quarters before Q2 2026 came in at $145,000 (Q1 2026), $162,000 (Q4 2025) and $181,000 (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 337.81 Bn | 293.80 Bn | 10.28 Bn | 21.44 Bn |
| 2 | Colgate Palmolive | 68.01 Bn | 63.06 Bn | 3.30 Bn | 1.50 Bn |
| 3 | Kenvue | 33.93 Bn | 29.54 Bn | 2.30 Bn | 8.41 Bn |
| 4 | Estee Lauder Companies | 33.63 Bn | 21.70 Bn | 2.74 Bn | 3.58 Bn |
| 5 | Kimberly Clark | 32.41 Bn | 29.73 Bn | 1.60 Bn | 73.00 Mn |
| 6 | Church & Dwight | 22.35 Bn | 20.88 Bn | 693.90 Mn | 3.74 Bn |
| 7 | Clorox | 9.80 Bn | 8.24 Bn | 804.00 Mn | 606.00 Mn |
| 8 | e.l.f. Beauty | 5.95 Bn | 4.92 Bn | 398.84 Mn | 541.98 Mn |
| 9 | Reynolds Consumer Products | 4.56 Bn | 4.22 Bn | 245.00 Mn | 931.00 Mn |
| 10 | Honest Company | 588.22 Mn | 230.92 Mn | 40.36 Mn | 127,000.00 |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 127,000.00 |
| Mar 31, 2026 | 145,000.00 |
| Dec 31, 2025 | 162,000.00 |
| Sep 30, 2025 | 181,000.00 |
| Jun 30, 2025 | 199,000.00 |
| Mar 31, 2025 | 216,000.00 |
| Dec 31, 2024 | 235,000.00 |
| Sep 30, 2024 | 253,000.00 |
| Jun 30, 2024 | 272,000.00 |
| Mar 31, 2024 | 291,000.00 |
| Dec 31, 2023 | 309,000.00 |
| Sep 30, 2023 | 327,000.00 |
| Jun 30, 2023 | 335,000.00 |
| Mar 31, 2023 | 352,000.00 |
| Dec 31, 2022 | 370,000.00 |
| Sep 30, 2022 | 387,000.00 |
| Jun 30, 2022 | 405,000.00 |
| Mar 31, 2022 | 423,000.00 |
| Dec 31, 2021 | 440,000.00 |
| Sep 30, 2021 | 458,000.00 |
API Access
Honest Company Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=HNST&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "HNST", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=HNST&period=max&api_key=YOUR_API_KEY");
const data = await res.json();