Retail was Honest Company’s largest revenue line in fiscal 2021, bringing in $161.09M of $318.64M (51%).
| Contract with Customer, Sales Channel | FY 2019 | FY 2020 | FY 2021 |
|---|---|---|---|
| Digital | $128.72M | $166.73M | $157.55M |
| Retail | $106.87M | $133.79M | $161.09M |
| Total | $235.59M | $300.52M | $318.64M |
Honest Company brought in $318.64M from its two revenue lines in fiscal 2021, the year ended December 31, 2021. That was up 6.0% from $300.52M in fiscal 2020. Retail was the largest at $161.09M (50.6%), ahead of Digital at $157.55M (49.4%).
Compared with fiscal 2020, Retail grew 20.4% to $161.09M, while Digital fell 5.5% to $157.55M. From fiscal 2019 to 2021, combined revenue from these revenue lines grew from $235.59M to $318.64M, a compound annual growth rate of 16.3%. Retail's share of the total rose from 45.4% to 50.6%.
Diapers & Wipes was Honest Company’s largest product and service line in fiscal 2021, bringing in $200.92M of $322.84M (62%).
| Product and Service | FY 2019 | FY 2020 | FY 2021 |
|---|---|---|---|
| Diapers & Wipes | $161.86M | $188.45M | $200.92M |
| Skin & Personal Care | $58.71M | $79.54M | $101.70M |
| Household & Wellness | $15.03M | $32.53M | $16.02M |
| Trade Agreements | — | — | $4.20M |
| Total | $235.59M | $300.52M | $322.84M |
Honest Company brought in $322.84M from its four product and service lines in fiscal 2021, the year ended December 31, 2021. Honest Company regrouped these lines after fiscal 2020, so the total does not compare directly with that year's $300.52M. Diapers & Wipes was the largest at $200.92M (62.2%), ahead of Skin & Personal Care at $101.70M (31.5%) and Household & Wellness at $16.02M (5.0%). The remaining line, Trade Agreements, brought in $4.20M.
Compared with fiscal 2020, Skin & Personal Care grew fastest, up 27.9% to $101.70M, while Household & Wellness fell the most, down 50.8% to $16.02M.
Honest Company began breaking out Trade Agreements in fiscal 2021, when it brought in $4.20M.
Honest Company (HNST) reports its revenue by contract with customer, sales channel and by product and service. In fiscal 2021, Retail was its largest revenue line, bringing in $161.09M (50.6% of the total), followed by Digital at $157.55M (49.4%).
Retail was Honest Company's largest revenue line in fiscal 2021, bringing in $161.09M, or 50.6% of the $318.64M total across its two revenue lines.
Diapers & Wipes was Honest Company's largest product and service line in fiscal 2021, bringing in $200.92M, or 62.2% of the $322.84M total across its four product and service lines.
Retail grew faster than Digital in fiscal 2021, up 20.4% from $133.79M to $161.09M. Digital fell 5.5% to $157.55M.
Every figure comes from Honest Company's annual financial filings, as reported. Each line keeps the name Honest Company gives it, and years follow its fiscal calendar.
Honest Company's revenue by contract with customer, sales channel goes back to fiscal 2019, with figures through fiscal 2021. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.