Honest Company HNST Insider Ownership

NASDAQ HNST

$5.07 +0.10 (+1.91%)

At close: Oct 20, 2026 · 4:00 PM EDT

Insider Holdings by Owner

41.12Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

11.52%

▼-8.30% pp QoQ

Shares Held by Insiders

13.21Mn

filed for Sep 2026

▼-41.88% QoQ

Shares Outstanding

114.66Mn

114,663,122 shares

Direct Holdings

13.21Mn

Indirect: 0

Net Shares Traded (QoQ)

-9.52Mn

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 10, 2026

Over the past 12 months, Honest Company insiders sold $4.08 million of stock on the open market (1.15Mn shares) and made no open-market purchases.

Honest Company's open-market sales in the past 12 months came from 10 insiders; no insider bought.
Carla Vernon (Chief Executive Officer) was HNST's largest open-market seller in the past 12 months, with $1.95 million of sales (593.16K shares); the latest was on August 20, 2026.
The latest open-market trade in HNST stock by an insider was a sale of 25K shares for $122,500 by Thomas Sternweis (SVP, Enterprise Development & Strategy) on October 8, 2026.
Apart from open-market trades, HNST insiders received 3.26Mn shares in stock awards in the past 12 months.
Per Business Quant, HNST insiders together hold 13.18Mn shares based on their latest Form 4 filings.
All of the 13.18Mn shares held by Honest Company insiders are held directly, none through trusts, partnerships or other entities.
Per Business Quant, 18 insiders of HNST hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
Honest Company's three biggest insider holders are Carla Vernon (Chief Executive Officer, 4.19Mn shares), Jessica Warren (Director, 1.25Mn shares) and David Loretta (Chief Financial Officer, 883.15K shares), based on their latest Form 4 filings.
The largest insider, Carla Vernon, holds 31.79% of HNST's insider total.
Institutional holders reported 45.02% of Honest Company's outstanding shares for Q2 2026; insiders' latest Form 4 filings put their stake at about 11.50%, and other investors, including the public, hold the remaining 43.48%.
Over the trailing 12 months, 17 insiders reported transactions in HNST stock across 59 Form 4 filings.
The insider data for HNST reflects Form 4 filings through October 9, 2026.

Form 4 Holdings

Insiders Holding HNST

Insiders 33

Shares held 41.12Mn

Of outstanding 35.86%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Shared Abacus, Lp Thc	TenPercentOwner	9,869,803	0	9,869,803	24.0%	20 Sep, 2024
2	Venture Management Xiii, Llc Institutional	TenPercentOwner	0	9,565,819	9,565,819	23.3%	16 Nov, 2023
3	Carla Vernon	Chief Executive Officer	4,190,626	0	4,190,626	10.2%	24 Aug, 2026
4	Nikolaos A Vlahos	Chief Executive Officer	2,476,930	0	2,476,930	6.0%	24 May, 2023
5	Jessica Warren	Chief Creative Officer	1,856,374	0	1,856,374	4.5%	22 May, 2026
6	Brendan Sheehey	General Counsel	1,089,274	0	1,089,274	2.6%	24 Aug, 2026
7	Kelly J. Kennedy	Evp And Cfo	922,715	0	922,715	2.2%	05 Oct, 2023
8	David Loretta	Chief Financial Officer	883,153	0	883,153	2.1%	23 May, 2025
9	Peter C. Gerstberger	Chief Digital Strat. Officer	871,354	0	871,354	2.1%	08 Mar, 2023
10	Katherine Barton	Chief Growth Officer	858,649	0	858,649	2.1%	21 Nov, 2025
11	Rick Rexing	Chief Revenue Officer	795,792	0	795,792	1.9%	05 Oct, 2023
12	Stephen Winchell	Chief Innovation Officer	618,212	0	618,212	1.5%	22 May, 2026
13	Curtiss James Iii Bruce	Chief Fin. Operating Officer	582,986	0	582,986	1.4%	24 Aug, 2026
14	Jack Hartung	Director	551,888	0	551,888	1.3%	22 May, 2026
15	Janis Hoyt	Chief People Officer	527,067	0	527,067	1.3%	08 Sep, 2023
16	Katie J Bayne	Director	488,425	0	488,425	1.2%	22 May, 2026
17	Jonathan Mayle	Svp, Customer Sales	469,793	0	469,793	1.1%	24 Aug, 2026
18	James D White	Director	457,880	0	457,880	1.1%	22 May, 2026
19	Susan Gentile	Director	420,387	0	420,387	1.0%	22 May, 2026
20	Dorria L. Ball	Chief People Officer	418,584	0	418,584	1.0%	24 Aug, 2026
21	Thomas Sternweis	Svp, Enterprise Dev. Strat.	404,394	0	404,394	1.0%	09 Oct, 2026
22	Kunssberg Etienne Von	Svp, Supply Chain	383,517	0	383,517	0.9%	24 Aug, 2026
23	Alissa Hsu Lynch	Director	314,706	0	314,706	0.8%	22 May, 2026
24	Michael J. Barkley	Director	305,358	0	305,358	0.7%	22 May, 2026
25	Julia M Brown	Director	300,305	0	300,305	0.7%	26 May, 2023
26	Avik Pramanik	Director	265,081	0	265,081	0.6%	26 May, 2023
27	Andrea Turner	Director	252,405	0	252,405	0.6%	11 Aug, 2026
28	Company, Inc. Honest	Director	225,136	0	225,136	0.5%	23 May, 2024
29	Glenn Klages	Evp, Supply Chain	206,369	0	206,369	0.5%	09 May, 2022
30	Donald Frey	Chief Innovation Officer	203,651	0	203,651	0.5%	23 May, 2022
31	Eric Liaw	Director	196,128	0	196,128	0.5%	02 Jun, 2023
32	Jasmin Manner	Chief Commercial Officer	127,067	0	127,067	0.3%	09 May, 2022
33	Scott Arnold Dahnke	Director, TenPercentOwner	18,637	0	18,637	0.0%	24 Feb, 2022

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

428 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
08 Oct, 2026	Thomas Sternweis	Svp, Enterprise Dev. Strat.	Disposed S	25,000	$4.90	$122.50K	404,394	Direct
14 Sep, 2026	Thomas Sternweis	Svp, Enterprise Dev. Strat.	Disposed S	25,000	$5.48	$137.00K	429,394	Direct
20 Aug, 2026	Kunssberg Etienne Von	Svp, Supply Chain	Disposed S	2,617	$4.99	$13.06K	282,296	Direct
20 Aug, 2026	Curtiss James Iii Bruce	Chief Fin. Operating Officer	Disposed S	3,129	$4.99	$15.61K	582,986	Direct
20 Aug, 2026	Dorria L. Ball	Chief People Officer	Disposed S	6,812	$4.99	$33.99K	418,584	Direct
20 Aug, 2026	Carla Vernon	Chief Executive Officer	Disposed S	117,893	$4.99	$588.29K	3,828,558	Direct
20 Aug, 2026	Thomas Sternweis	Svp, Enterprise Dev. Strat.	Disposed S	6,403	$4.99	$31.95K	454,394	Direct
20 Aug, 2026	Jonathan Mayle	Svp, Customer Sales	Disposed S	6,161	$4.99	$30.74K	363,994	Direct
20 Aug, 2026	Brendan Sheehey	General Counsel	Disposed S	9,664	$4.99	$48.22K	706,224	Direct
20 Aug, 2026	Kunssberg Etienne Von	Svp, Supply Chain	Acquired A	105,799	$0.00	$0	388,095	Direct
20 Aug, 2026	Jonathan Mayle	Svp, Customer Sales	Acquired A	105,799	$0.00	$0	469,793	Direct
20 Aug, 2026	Brendan Sheehey	General Counsel	Acquired A	105,799	$0.00	$0	812,023	Direct
20 Aug, 2026	Carla Vernon	Chief Executive Officer	Acquired A	362,068	$0.00	$0	4,190,626	Direct
21 Aug, 2026	Kunssberg Etienne Von	Svp, Supply Chain	Disposed S	4,578	$5.01	$22.94K	383,517	Direct
20 Aug, 2026	Carla Vernon	Chief Executive Officer	Acquired A	362,068	$0.00	$0	362,068	Direct
10 Aug, 2026	Jonathan Mayle	Svp, Customer Sales	Disposed S	79,000	$5.22	$412.38K	370,155	Direct
10 Aug, 2026	Andrea Turner	Director	Disposed S	34,396	$5.30	$182.30K	282,304	Direct
11 Aug, 2026	Andrea Turner	Director	Disposed S	29,899	$5.21	$155.77K	252,405	Direct
21 May, 2026	Curtiss James Iii Bruce	Chief Financial Officer	Acquired A	59,958	$0.00	$0	586,115	Direct
20 May, 2026	Jonathan Mayle	Svp, Customer Sales	Disposed S	6,236	$3.14	$19.58K	449,155	Direct

Showing 1 to 20 of 428 transactions