Procter & Gamble (PG) Intangibles (2009 - 2026)
Procter & Gamble (PG) posted quarterly Intangibles of $21.5 billion for Q1 2026, down 1.4% year-over-year from $21.8 billion in Q1 2025, and down 0.95% quarter-over-quarter from $21.7 billion in Q4 2025.
Procter & Gamble (PG) Intangibles (2009 - 2026) Analysis & Trends
Procter & Gamble (PG) has reported Intangibles for 18 consecutive years, with $21.5 billion the latest figure, recorded in Q1 2026.
- In Q1 2026, Intangibles fell 1.4% year-over-year to $21.5 billion; the TTM figure through Mar 2026 stood at $21.5 billion (down 1.4% YoY), while the FY2025 annual figure was $21.9 billion, down 0.62% from the prior year.
- Intangibles eased to $21.5 billion in Q1 2026 per PG's latest filing, from $21.7 billion in the prior quarter.
- Across five years, Intangibles topped out at $23.9 billion in Q1 2022 and bottomed at $21.5 billion in Q1 2026.
- Historically, Intangibles has averaged $22.7 billion across 5 years, with a median of $22.2 billion in 2024.
- Annual changes were most pronounced in 2022 — Intangibles rose 1.08% — and 2024, when it retreated 7.3%.
- Procter & Gamble's Intangibles stood at $23.6 billion in 2022, then declined by 5.48% to $22.3 billion in 2023, then fell by 2.1% to $21.8 billion in 2024, then fell by 0.44% to $21.7 billion in 2025, then dropped by 0.95% to $21.5 billion in 2026.
- Business Quant data shows PG's Intangibles at $21.5 billion in Q1 2026, $21.7 billion in Q4 2025, and $21.8 billion in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 334.68 Bn | 324.73 Bn | 10.28 Bn | 21.44 Bn |
| 2 | Unilever | 135.06 Bn | 122.54 Bn | - | 20.41 Bn |
| 3 | Colgate Palmolive | 73.11 Bn | 71.74 Bn | 3.30 Bn | 1.50 Bn |
| 4 | Kenvue | 36.14 Bn | 35.03 Bn | 2.30 Bn | 8.41 Bn |
| 5 | Kimberly Clark | 35.84 Bn | 34.89 Bn | 1.60 Bn | 73.00 Mn |
| 6 | Estee Lauder Companies | 30.63 Bn | 27.51 Bn | 2.84 Bn | 3.64 Bn |
| 7 | Church & Dwight | 23.49 Bn | 23.23 Bn | 693.90 Mn | 3.74 Bn |
| 8 | Clorox | 12.90 Bn | 12.75 Bn | 804.00 Mn | 606.00 Mn |
| 9 | Yatsen Holding | 5.79 Bn | 5.65 Bn | 153.20 Mn | 75.78 Mn |
| 10 | e.l.f. Beauty | 5.48 Bn | 5.13 Bn | 398.84 Mn | 541.98 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 21.44 Bn |
| Mar 31, 2026 | 21.53 Bn |
| Dec 31, 2025 | 21.74 Bn |
| Sep 30, 2025 | 21.82 Bn |
| Jun 30, 2025 | 21.91 Bn |
| Mar 31, 2025 | 21.84 Bn |
| Dec 31, 2024 | 21.83 Bn |
| Sep 30, 2024 | 22.05 Bn |
| Jun 30, 2024 | 22.05 Bn |
| Mar 31, 2024 | 22.19 Bn |
| Dec 31, 2023 | 22.30 Bn |
| Sep 30, 2023 | 23.64 Bn |
| Jun 30, 2023 | 23.78 Bn |
| Mar 31, 2023 | 23.83 Bn |
| Dec 31, 2022 | 23.59 Bn |
| Sep 30, 2022 | 23.47 Bn |
| Jun 30, 2022 | 23.68 Bn |
| Mar 31, 2022 | 23.91 Bn |
| Dec 31, 2021 | 23.54 Bn |
| Sep 30, 2021 | 23.50 Bn |