Procter & Gamble (PG) Intangibles (2009 - 2026)
Procter & Gamble's (PG) quarterly Intangibles came in at $21.5 billion in Q1 2026, down 1.4% year-on-year from $21.8 billion in Q1 2025, and down 0.95% on a QoQ basis from $21.7 billion in Q4 2025.
Procter & Gamble (PG) Intangibles (2009 - 2026) Analysis & Trends
Procter & Gamble (PG) has 18 years of Intangibles data on file, last reported at $21.5 billion in Q1 2026.
- On a quarterly basis, Intangibles fell 1.4% year-over-year to $21.5 billion in Q1 2026; TTM through Mar 2026 was $21.5 billion, a 1.4% decrease from a year earlier, with the FY2025 full-year figure at $21.9 billion, down 0.62% from the prior year.
- Intangibles for Q1 2026 stood at $21.5 billion, down from $21.7 billion in the prior quarter.
- Over the last five years, Intangibles for PG reached as high as $23.9 billion in Q1 2022 and fell as low as $21.5 billion in Q1 2026.
- Historically, Intangibles has averaged $22.7 billion across 5 years, with a median of $22.2 billion in 2024.
- Across the five-year window, Intangibles grew 1.08% in 2022 and declined 7.3% in 2024, its largest moves.
- Year by year, Intangibles stood at $23.6 billion in 2022, then retreated by 5.48% to $22.3 billion in 2023, then decreased by 2.1% to $21.8 billion in 2024, then decreased by 0.44% to $21.7 billion in 2025, then fell by 0.95% to $21.5 billion in 2026.
- Per Business Quant data, the three most recent Intangibles figures were $21.5 billion in Q1 2026, $21.7 billion in Q4 2025, and $21.8 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 341.94 Bn | 329.86 Bn | 10.51 Bn | 21.53 Bn |
| 2 | Unilever | 131.50 Bn | 123.41 Bn | - | 19.85 Bn |
| 3 | Colgate Palmolive | 72.27 Bn | 71.28 Bn | 3.23 Bn | 1.52 Bn |
| 4 | Kenvue | 36.23 Bn | 36.12 Bn | 2.30 Bn | 8.54 Bn |
| 5 | Kimberly Clark | 35.62 Bn | 35.19 Bn | 1.53 Bn | 76.00 Mn |
| 6 | Estee Lauder Companies | 28.99 Bn | 25.86 Bn | 2.84 Bn | 3.64 Bn |
| 7 | Church & Dwight | 22.75 Bn | 22.25 Bn | 681.40 Mn | 3.48 Bn |
| 8 | Clorox | 12.26 Bn | 11.23 Bn | 722.00 Mn | 49.00 Mn |
| 9 | Yatsen Holding | 6.15 Bn | 6.00 Bn | 153.20 Mn | 75.78 Mn |
| 10 | e.l.f. Beauty | 4.43 Bn | 4.14 Bn | 326.45 Mn | 553.11 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 21.53 Bn |
| Dec 31, 2025 | 21.74 Bn |
| Sep 30, 2025 | 21.82 Bn |
| Jun 30, 2025 | 21.91 Bn |
| Mar 31, 2025 | 21.84 Bn |
| Dec 31, 2024 | 21.83 Bn |
| Sep 30, 2024 | 22.05 Bn |
| Jun 30, 2024 | 22.05 Bn |
| Mar 31, 2024 | 22.19 Bn |
| Dec 31, 2023 | 22.30 Bn |
| Sep 30, 2023 | 23.64 Bn |
| Jun 30, 2023 | 23.78 Bn |
| Mar 31, 2023 | 23.83 Bn |
| Dec 31, 2022 | 23.59 Bn |
| Sep 30, 2022 | 23.47 Bn |
| Jun 30, 2022 | 23.68 Bn |
| Mar 31, 2022 | 23.91 Bn |
| Dec 31, 2021 | 23.54 Bn |
| Sep 30, 2021 | 23.50 Bn |
| Jun 30, 2021 | 23.64 Bn |