Procter & Gamble (PG) Intangibles (2009 - 2026)
Procter & Gamble (PG) recorded Intangibles of $21.36 billion in fiscal Q1 2027 (quarter ended Sep 30, 2026), down 2.1% from $21.82 billion a year earlier and down 0.4% from the prior quarter.
Procter & Gamble (PG) Intangibles (2009 - 2026) Analysis & Trends
At the end of FY2026 (ended Jun 30, 2026), Procter & Gamble reported Intangibles of $21.44 billion, down 2.1% from FY2025.
- Annual Intangibles has declined for three straight fiscal years, with a five-year compound annual growth rate of -1.9% (FY2021 to FY2026).
- Across earlier fiscal years, Intangibles came in at $21.91 billion in FY2025 (-0.6%), $22.05 billion in FY2024 (-7.3%), $23.78 billion in FY2023 (+0.4%) and $23.68 billion in FY2022 (+0.2%).
- The fiscal Q1 2027 figure is the lowest quarterly Intangibles in data going back to fiscal Q4 2009.
- On a year-over-year basis, Intangibles has declined for 12 consecutive quarters, with an average decline of 1.4% over the last eight quarters.
- Peak year-over-year performance for Intangibles in the last five years was growth of 1.1% in fiscal Q3 2022, against a decline of 7.3% in fiscal Q4 2024 at the low end.
- Per Business Quant, the preceding three fiscal quarters came in at $21.44 billion (Q4 2026), $21.53 billion (Q3 2026) and $21.74 billion (Q2 2026).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | Procter & Gamble | 390.61 Bn | 342.18 Bn | 11.60 Bn | 21.36 Bn |
| 2 | Colgate Palmolive | 78.02 Bn | 72.50 Bn | 3.23 Bn | 1.47 Bn |
| 3 | Estee Lauder Companies | 41.23 Bn | 28.33 Bn | 2.81 Bn | 3.58 Bn |
| 4 | Kimberly Clark | 37.22 Bn | 33.16 Bn | 1.44 Bn | 72.00 Mn |
| 5 | Kenvue | 37.02 Bn | 32.73 Bn | 2.31 Bn | 8.33 Bn |
| 6 | Church & Dwight | 26.32 Bn | 24.71 Bn | 749.40 Mn | 3.71 Bn |
| 7 | Clorox | 12.85 Bn | 11.11 Bn | 770.00 Mn | 593.00 Mn |
| 8 | e.l.f. Beauty | 7.08 Bn | 5.90 Bn | 370.22 Mn | 530.84 Mn |
| 9 | Reynolds Consumer Products | 5.23 Bn | 4.92 Bn | 236.00 Mn | 926.00 Mn |
| 10 | Bath & Body Works | 4.71 Bn | 1.91 Bn | 692.00 Mn | 165.00 Mn |
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 21.36 Bn |
| Jun 30, 2026 | 21.44 Bn |
| Mar 31, 2026 | 21.53 Bn |
| Dec 31, 2025 | 21.74 Bn |
| Sep 30, 2025 | 21.82 Bn |
| Jun 30, 2025 | 21.91 Bn |
| Mar 31, 2025 | 21.84 Bn |
| Dec 31, 2024 | 21.83 Bn |
| Sep 30, 2024 | 22.05 Bn |
| Jun 30, 2024 | 22.05 Bn |
| Mar 31, 2024 | 22.19 Bn |
| Dec 31, 2023 | 22.30 Bn |
| Sep 30, 2023 | 23.64 Bn |
| Jun 30, 2023 | 23.78 Bn |
| Mar 31, 2023 | 23.83 Bn |
| Dec 31, 2022 | 23.59 Bn |
| Sep 30, 2022 | 23.47 Bn |
| Jun 30, 2022 | 23.68 Bn |
| Mar 31, 2022 | 23.91 Bn |
| Dec 31, 2021 | 23.54 Bn |
Procter & Gamble Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=intangibles&ticker=PG&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "intangibles", "ticker": "PG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=intangibles&ticker=PG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();