FB Financial (FBK) Marketing and Advertising (2015 - 2026)
FB Financial (FBK) reported Marketing and Advertising of $3.01 million for Q3 2026, up 22.8% from $2.45 million a year earlier and up 17.9% from the prior quarter.
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Analysis
FB Financial (FBK) Marketing and Advertising (2015 - 2026) Analysis & Trends
Over the twelve months ended Sep 30, 2026, FB Financial's Marketing and Advertising came in at $10.18 million, up 11.3% year-over-year; for FY2025, it was $9.58 million, up 36.7% from FY2024.
- Marketing and Advertising has a five-year compound annual growth rate of -1.0% (FY2020 to FY2025).
- By year, Marketing and Advertising came in at $7.01 million in FY2024 (-15.2%), $8.27 million in FY2023 (-26.2%), $11.21 million in FY2022 (-19.5%) and $13.92 million in FY2021 (+38.4%).
- The Q3 2026 figure ranks as the highest quarterly Marketing and Advertising since Q4 2022.
- Year over year, Marketing and Advertising gained in seven of the last eight quarters, with growth averaging 25.6%.
- The high point for year-over-year Marketing and Advertising in five years was Q1 2025 (growth of 112.4%); the low point was Q3 2022 (a decline of 51.2%).
- Per Business Quant data, the three quarters before Q3 2026 came in at $2.56 million (Q2 2026), $2.15 million (Q1 2026) and $2.46 million (Q4 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 909.02 Bn | 886.77 Bn | - | 1.92 Bn |
| 2 | Banco Santander Chile | 406.67 Bn | -7,110.43 Bn | - | - |
| 3 | Bank Of America | 350.91 Bn | -2,025.20 Bn | - | 669.00 Mn |
| 4 | Hsbc Holdings | 308.71 Bn | -2,966.46 Bn | - | - |
| 5 | Morgan Stanley | 293.66 Bn | -249.15 Bn | - | 347.00 Mn |
| 6 | Royal Bank Of Canada | 283.56 Bn | -546.44 Bn | - | - |
| 7 | Goldman Sachs | 262.71 Bn | -3,480.74 Bn | - | - |
| 8 | Wells Fargo & Company | 257.44 Bn | 92.87 Bn | - | 337.00 Mn |
| 9 | Mitsubishi Ufj Financial | 256.82 Bn | -75.42 Bn | 10.89 Bn | - |
| 10 | FB Financial | 2.72 Bn | -1.74 Bn | - | 3.01 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 3.01 Mn |
| Jun 30, 2026 | 2.56 Mn |
| Mar 31, 2026 | 2.15 Mn |
| Dec 31, 2025 | 2.46 Mn |
| Sep 30, 2025 | 2.45 Mn |
| Jun 30, 2025 | 2.18 Mn |
| Mar 31, 2025 | 2.49 Mn |
| Dec 31, 2024 | 2.03 Mn |
| Sep 30, 2024 | 1.95 Mn |
| Jun 30, 2024 | 1.86 Mn |
| Mar 31, 2024 | 1.17 Mn |
| Dec 31, 2023 | 2.01 Mn |
| Sep 30, 2023 | 2.12 Mn |
| Jun 30, 2023 | 2.00 Mn |
| Mar 31, 2023 | 2.13 Mn |
| Dec 31, 2022 | 3.09 Mn |
| Sep 30, 2022 | 2.05 Mn |
| Jun 30, 2022 | 2.03 Mn |
| Mar 31, 2022 | 4.03 Mn |
| Dec 31, 2021 | 3.91 Mn |
API Access
FB Financial Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=FBK&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "FBK", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=FBK&period=max&api_key=YOUR_API_KEY");
const data = await res.json();