Columbia Banking System (COLB) Marketing and Advertising (2010 - 2026)
Columbia Banking System (COLB) posted Marketing and Advertising of $5 million for Q2 2026, up 66.7% from $3 million a year earlier and unchanged from the prior quarter.
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Analysis
Columbia Banking System (COLB) Marketing and Advertising (2010 - 2026) Analysis & Trends
For the trailing twelve months through Jun 30, 2026, Marketing and Advertising at Columbia Banking System was $19 million, up 46.2% year-over-year; for FY2025, it came in at $15 million, up 36.4% from FY2024.
- Annual Marketing and Advertising shows a five-year compound annual growth rate of 27.4% (FY2020 to FY2025).
- In prior years, Columbia Banking System's Marketing and Advertising was $11 million in FY2024 (unchanged), $11 million in FY2023 (+68.2%), $6.54 million in FY2022 (-11.4%) and $7.38 million in FY2021 (+65.3%).
- Quarterly Marketing and Advertising has run from a low of $678,000 in Q3 2021 to a high of $5.36 million in Q4 2021 over five years.
- On a year-over-year basis, Marketing and Advertising has increased in each of the last six quarters, with growth averaging 32.4% over the last eight quarters.
- The strongest year-over-year quarter for Marketing and Advertising in the past five years was Q4 2023, with growth of 418.0%; the weakest was Q4 2022, with a decline of 81.5%.
- According to Business Quant data, Marketing and Advertising for the three prior quarters was $5 million (Q1 2026), $5 million (Q4 2025) and $4 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Marketing (Qtr) |
|---|---|---|---|---|---|
| 1 | Jpmorgan Chase | 896.53 Bn | 896.53 Bn | - | 1.92 Bn |
| 2 | Bank Of America | 354.20 Bn | -2,021.91 Bn | - | 669.00 Mn |
| 3 | Hsbc Holdings | 303.54 Bn | -1,800.05 Bn | - | - |
| 4 | Royal Bank Of Canada | 283.29 Bn | -546.75 Bn | - | - |
| 5 | Morgan Stanley | 281.19 Bn | -262.84 Bn | - | 347.00 Mn |
| 6 | Goldman Sachs | 256.26 Bn | -3,487.19 Bn | - | - |
| 7 | Wells Fargo & Company | 253.33 Bn | 253.33 Bn | - | 337.00 Mn |
| 8 | Mitsubishi Ufj Financial | 238.77 Bn | -102.62 Bn | 10.89 Bn | - |
| 9 | American Express | 216.03 Bn | 15.51 Bn | - | 1.77 Bn |
| 10 | Columbia Banking System | 8.52 Bn | 534.03 Mn | - | 6.00 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 6.00 Mn |
| Jun 30, 2026 | 5.00 Mn |
| Mar 31, 2026 | 5.00 Mn |
| Dec 31, 2025 | 5.00 Mn |
| Sep 30, 2025 | 4.00 Mn |
| Jun 30, 2025 | 3.00 Mn |
| Mar 31, 2025 | 3.00 Mn |
| Dec 31, 2024 | 4.00 Mn |
| Sep 30, 2024 | 3.00 Mn |
| Jun 30, 2024 | 2.31 Mn |
| Mar 31, 2024 | 1.94 Mn |
| Dec 31, 2023 | 5.12 Mn |
| Sep 30, 2023 | 2.89 Mn |
| Jun 30, 2023 | 1.94 Mn |
| Mar 31, 2023 | 1.06 Mn |
| Dec 31, 2022 | 988,000.00 |
| Sep 30, 2022 | 1.51 Mn |
| Jun 30, 2022 | 1.65 Mn |
| Mar 31, 2022 | 2.40 Mn |
| Dec 31, 2021 | 5.36 Mn |
API Access
Columbia Banking System Marketing and Advertising API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=COLB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "marketing-and-advertising", "ticker": "COLB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=marketing-and-advertising&ticker=COLB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();