Baozun (BZUN) Selling, General & Administrative (2014 - 2026)
Baozun's Selling, General & Administrative was -$25.8 million in Q2 2026, compared with -$31.32 million a year earlier.
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Analysis
Baozun (BZUN) Selling, General & Administrative (2014 - 2026) Analysis & Trends
On a trailing twelve-month basis, Baozun's Selling, General & Administrative was -$100.2 million through Jun 30, 2026; for FY2025, it came in at -$107.48 million.
- In earlier years, Selling, General & Administrative was -$98.52 million in FY2024, -$120.55 million in FY2023, -$53.86 million in FY2022 and -$82.51 million in FY2021.
- Quarterly Selling, General & Administrative has moved between -$34.41 million (Q2 2023) and -$13.27 million (Q4 2022) over five years.
- Per Business Quant data, BZUN's Selling, General & Administrative in the three quarters before Q2 2026 was -$23.81 million (Q1 2026), -$26.87 million (Q4 2025) and -$23.72 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 3,922.04 Bn | 3,679.56 Bn | 73.85 Bn | 6.46 Bn |
| 2 | Meta Platforms | 1,637.51 Bn | 1,340.03 Bn | 49.47 Bn | 5.61 Bn |
| 3 | Netflix | 278.58 Bn | 239.88 Bn | 6.80 Bn | 466.37 Mn |
| 4 | Alibaba Group Holding | 232.38 Bn | 46.15 Bn | 15.11 Bn | -1.87 Bn |
| 5 | Shopify | 219.27 Bn | 196.45 Bn | 1.71 Bn | 136.00 Mn |
| 6 | Uber Technologies | 139.21 Bn | 111.01 Bn | 6.38 Bn | 935.00 Mn |
| 7 | Booking Holdings | 121.45 Bn | 54.50 Bn | - | 217.00 Mn |
| 8 | Spotify Technology | 121.12 Bn | 78.04 Bn | 1.89 Bn | 165.66 Mn |
| 9 | PDD Holdings | 111.45 Bn | -132.33 Bn | 9.45 Bn | -345.00 Mn |
| 10 | Baozun | 205.86 Mn | -1.38 Bn | 302.56 Mn | -25.80 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | -25.80 Mn |
| Mar 31, 2026 | -23.81 Mn |
| Dec 31, 2025 | -26.87 Mn |
| Sep 30, 2025 | -23.72 Mn |
| Jun 30, 2025 | -31.32 Mn |
| Mar 31, 2025 | -23.45 Mn |
| Dec 31, 2024 | -26.28 Mn |
| Sep 30, 2024 | -25.17 Mn |
| Jun 30, 2024 | -23.62 Mn |
| Mar 31, 2024 | -24.80 Mn |
| Dec 31, 2023 | -32.21 Mn |
| Sep 30, 2023 | -29.40 Mn |
| Jun 30, 2023 | -34.41 Mn |
| Mar 31, 2023 | -23.77 Mn |
| Dec 31, 2022 | -13.27 Mn |
| Sep 30, 2022 | -13.73 Mn |
| Jun 30, 2022 | -13.69 Mn |
| Mar 31, 2022 | -14.29 Mn |
| Dec 31, 2021 | -24.66 Mn |
| Sep 30, 2021 | -29.65 Mn |
API Access
Baozun Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=BZUN&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "BZUN", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=BZUN&period=max&api_key=YOUR_API_KEY");
const data = await res.json();