Alphabet (GOOGL) Selling, General & Administrative (2014 - 2026)
Alphabet (GOOGL) recorded Selling, General & Administrative of $6.46 billion in Q2 2026, up 24.0% from $5.21 billion a year earlier and up 50.6% from the prior quarter.
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Analysis
Alphabet (GOOGL) Selling, General & Administrative (2014 - 2026) Analysis & Trends
On a TTM basis, Alphabet's Selling, General & Administrative came in at $23.49 billion as of Jun 30, 2026, up 40.2% year-over-year; for FY2025, it was $21.48 billion, up 51.4% from FY2024.
- Annual Selling, General & Administrative has a five-year compound annual growth rate of 14.2% (FY2020 to FY2025).
- Across earlier years, Selling, General & Administrative came in at $14.19 billion in FY2024 (-13.6%), $16.43 billion in FY2023 (+4.5%), $15.72 billion in FY2022 (+16.4%) and $13.51 billion in FY2021 (+22.2%).
- Quarterly Selling, General & Administrative has ranged from $3.03 billion in Q1 2024 to $7.39 billion in Q3 2025 over the past five years.
- On a year-over-year basis, Selling, General & Administrative has increased for six consecutive quarters, with growth averaging 28.6% over the last eight quarters.
- Peak year-over-year performance for Selling, General & Administrative in the last five years was growth of 105.4% in Q3 2025, against a decline of 19.5% in Q1 2024 at the low end.
- Per Business Quant, the preceding three quarters came in at $4.29 billion (Q1 2026), $5.34 billion (Q4 2025) and $7.39 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 6.46 Bn |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 5.61 Bn |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 498.85 Mn |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | -1.87 Bn |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | 136.00 Mn |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 935.00 Mn |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | 217.00 Mn |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | -345.00 Mn |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 172.03 Mn |
| 10 | Airbnb | 95.83 Bn | 49.06 Bn | 2.98 Bn | 309.00 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 6.46 Bn |
| Mar 31, 2026 | 4.29 Bn |
| Dec 31, 2025 | 5.34 Bn |
| Sep 30, 2025 | 7.39 Bn |
| Jun 30, 2025 | 5.21 Bn |
| Mar 31, 2025 | 3.54 Bn |
| Dec 31, 2024 | 4.41 Bn |
| Sep 30, 2024 | 3.60 Bn |
| Jun 30, 2024 | 3.16 Bn |
| Mar 31, 2024 | 3.03 Bn |
| Dec 31, 2023 | 5.21 Bn |
| Sep 30, 2023 | 3.98 Bn |
| Jun 30, 2023 | 3.48 Bn |
| Mar 31, 2023 | 3.76 Bn |
| Dec 31, 2022 | 5.10 Bn |
| Sep 30, 2022 | 3.60 Bn |
| Jun 30, 2022 | 3.66 Bn |
| Mar 31, 2022 | 3.37 Bn |
| Dec 31, 2021 | 4.14 Bn |
| Sep 30, 2021 | 3.26 Bn |
API Access
Alphabet Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=GOOGL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "GOOGL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=GOOGL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();