Booking Holdings (BKNG) Selling, General & Administrative (2009 - 2026)
Booking Holdings' Selling, General & Administrative was $217 million in Q2 2026, up 9.0% from $199 million a year earlier and up 117.0% from the prior quarter.
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Analysis
Booking Holdings (BKNG) Selling, General & Administrative (2009 - 2026) Analysis & Trends
On a trailing twelve-month basis, Booking Holdings' Selling, General & Administrative was $833 million through Jun 30, 2026, down 22.8% year-over-year; for FY2025, it was $857 million, down 17.3% from FY2024.
- Selling, General & Administrative shows a five-year compound annual growth rate of 8.1% (FY2020 to FY2025).
- In earlier years, Selling, General & Administrative was $1.04 billion in FY2024 (-33.6%), $1.56 billion in FY2023 (+103.7%), $766 million in FY2022 (+46.7%) and $522 million in FY2021 (-10.2%).
- Quarterly Selling, General & Administrative has moved between $90 million (Q4 2021) and $738 million (Q4 2023) over five years.
- Compared with a year earlier, Selling, General & Administrative was higher in four of the last eight quarters, with growth averaging 6.1%.
- The best year-over-year quarter for Selling, General & Administrative over five years was Q4 2022 (growth of 200.0%); the worst was Q4 2024 (a decline of 77.9%).
- Per Business Quant data, BKNG's Selling, General & Administrative in the three quarters before Q2 2026 was $100 million (Q1 2026), $262 million (Q4 2025) and $254 million (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | SG&A (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,139.30 Bn | 3,896.82 Bn | 73.85 Bn | 6.46 Bn |
| 2 | Meta Platforms | 1,802.48 Bn | 1,505.00 Bn | 49.47 Bn | 5.61 Bn |
| 3 | Netflix | 295.38 Bn | 255.58 Bn | 6.52 Bn | 498.85 Mn |
| 4 | Alibaba Group Holding | 253.00 Bn | 66.78 Bn | 15.11 Bn | -1.87 Bn |
| 5 | Shopify | 219.40 Bn | 196.59 Bn | 1.71 Bn | 136.00 Mn |
| 6 | Uber Technologies | 143.37 Bn | 115.17 Bn | 6.38 Bn | 935.00 Mn |
| 7 | Booking Holdings | 125.53 Bn | 58.58 Bn | - | 217.00 Mn |
| 8 | PDD Holdings | 113.03 Bn | -130.74 Bn | 9.45 Bn | -345.00 Mn |
| 9 | Spotify Technology | 108.69 Bn | 66.19 Bn | 1.86 Bn | 172.03 Mn |
| 10 | Airbnb | 102.92 Bn | 56.15 Bn | 2.98 Bn | 309.00 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 217.00 Mn |
| Mar 31, 2026 | 100.00 Mn |
| Dec 31, 2025 | 262.00 Mn |
| Sep 30, 2025 | 254.00 Mn |
| Jun 30, 2025 | 199.00 Mn |
| Mar 31, 2025 | 142.00 Mn |
| Dec 31, 2024 | 163.00 Mn |
| Sep 30, 2024 | 575.00 Mn |
| Jun 30, 2024 | 112.00 Mn |
| Mar 31, 2024 | 186.00 Mn |
| Dec 31, 2023 | 738.00 Mn |
| Sep 30, 2023 | 305.00 Mn |
| Jun 30, 2023 | 254.00 Mn |
| Mar 31, 2023 | 262.00 Mn |
| Dec 31, 2022 | 270.00 Mn |
| Sep 30, 2022 | 193.00 Mn |
| Jun 30, 2022 | 169.00 Mn |
| Mar 31, 2022 | 134.00 Mn |
| Dec 31, 2021 | 90.00 Mn |
| Sep 30, 2021 | 179.00 Mn |
API Access
Booking Holdings Selling, General & Administrative API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "selling-general-and-administrative", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=selling-general-and-administrative&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();