AppLovin APP
NASDAQ APP
$305.77 -3.00 (-0.97%)
At close: Aug 21, 2026 · 4:00 PM EDT

AppLovin (APP) Goodwill & Intangibles (2020 - 2026)

AppLovin (APP) posted quarterly Goodwill & Intangibles of $1.9 billion for Q1 2026, down 24.16% year-over-year from $2.5 billion in Q1 2025, and down 2.31% quarter-over-quarter from $1.9 billion in Q4 2025.

AppLovin (APP) Goodwill & Intangibles (2020 - 2026) Analysis & Trends

AppLovin (APP) has reported Goodwill & Intangibles for 7 consecutive years, with $1.9 billion the latest figure, recorded in Q1 2026.

  • In Q1 2026, Goodwill & Intangibles fell 24.16% year-over-year to $1.9 billion; the TTM figure through Mar 2026 stood at $1.9 billion (down 24.16% YoY), while the FY2025 annual figure was $1.9 billion, changed 0.32% from the prior year.
  • Goodwill & Intangibles fell to $1.9 billion in Q1 2026 per APP's latest filing, from $1.9 billion in the prior quarter.
  • Across five years, Goodwill & Intangibles topped out at $3.8 billion in Q2 2022 and bottomed at $1.9 billion in Q1 2026.
  • Historically, Goodwill & Intangibles has averaged $2.8 billion across 5 years, with a median of $2.9 billion in 2024.
  • Annual changes were most pronounced in 2022 — Goodwill & Intangibles soared 180.13% — and 2025, when it slumped 32.03%.
  • AppLovin's Goodwill & Intangibles stood at $3.5 billion in 2022, then retreated by 20.33% to $2.8 billion in 2023, then slumped by 30.8% to $1.9 billion in 2024, then advanced by 0.32% to $1.9 billion in 2025, then retreated by 2.31% to $1.9 billion in 2026.
  • Business Quant data shows APP's Goodwill & Intangibles at $1.9 billion in Q1 2026, $1.9 billion in Q4 2025, and $2.0 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 102.68 Bn 99.62 Bn 1.70 Bn
2 Omnicom 24.63 Bn 21.29 Bn 1.30 Bn
3 Trade Desk 6.18 Bn 4.69 Bn 530.72 Mn
4 Wpp 5.69 Bn 2.52 Bn -
5 Magnite 3.36 Bn 3.03 Bn 130.79 Mn
6 Stagwell 2.15 Bn 2.04 Bn 269.24 Mn
7 DoubleVerify Holdings 2.05 Bn 1.84 Bn 161.31 Mn
8 Ziff Davis 2.04 Bn 435.42 Mn 241.03 Mn
9 Clear Channel Outdoor Holdings 1.21 Bn 1.02 Bn 241.86 Mn
10 Quinstreet 1.18 Bn 1.08 Bn 41.34 Mn

Historic Data

Download Data
DateValue
Jun 30, 2026 1.87 Bn
Mar 31, 2026 1.89 Bn
Dec 31, 2025 1.94 Bn
Sep 30, 2025 1.96 Bn
Jun 30, 2025 1.99 Bn
Mar 31, 2025 2.49 Bn
Dec 31, 2024 1.93 Bn
Sep 30, 2024 2.88 Bn
Jun 30, 2024 2.92 Bn
Mar 31, 2024 3.03 Bn
Dec 31, 2023 2.79 Bn
Sep 30, 2023 3.20 Bn
Jun 30, 2023 3.32 Bn
Mar 31, 2023 3.41 Bn
Dec 31, 2022 3.50 Bn
Sep 30, 2022 3.69 Bn
Jun 30, 2022 3.83 Bn
Mar 31, 2022 3.60 Bn
Dec 31, 2021 2.68 Bn
Sep 30, 2021 2.76 Bn