AppLovin (APP) Goodwill & Intangibles (2020 - 2026)

AppLovin's (APP) quarterly Goodwill & Intangibles came in at $1.9 billion in Q1 2026, down 24.16% year-on-year from $2.5 billion in Q1 2025, and down 2.31% on a QoQ basis from $1.9 billion in Q4 2025.

AppLovin (APP) Goodwill & Intangibles (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Goodwill & Intangibles data on file, last reported at $1.9 billion in Q1 2026.

  • On a quarterly basis, Goodwill & Intangibles fell 24.16% year-over-year to $1.9 billion in Q1 2026; TTM through Mar 2026 was $1.9 billion, a 24.16% decrease from a year earlier, with the FY2025 full-year figure at $1.9 billion, changed 0.32% from the prior year.
  • Goodwill & Intangibles for Q1 2026 stood at $1.9 billion, down from $1.9 billion in the prior quarter.
  • Over the last five years, Goodwill & Intangibles for APP reached as high as $3.8 billion in Q2 2022 and fell as low as $1.9 billion in Q1 2026.
  • Historically, Goodwill & Intangibles has averaged $2.8 billion across 5 years, with a median of $2.9 billion in 2024.
  • Across the five-year window, Goodwill & Intangibles jumped 180.13% in 2022 and plunged 32.03% in 2025, its largest moves.
  • Year by year, Goodwill & Intangibles stood at $3.5 billion in 2022, then slipped by 20.33% to $2.8 billion in 2023, then slumped by 30.8% to $1.9 billion in 2024, then grew by 0.32% to $1.9 billion in 2025, then slipped by 2.31% to $1.9 billion in 2026.
  • Per Business Quant data, the three most recent Goodwill & Intangibles figures were $1.9 billion in Q1 2026, $1.9 billion in Q4 2025, and $2.0 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 134.57 Bn 131.82 Bn 1.64 Bn
2 Wpp 26.03 Bn 22.66 Bn -
3 Omnicom 22.21 Bn 18.26 Bn 1.04 Bn
4 Trade Desk 7.97 Bn 6.56 Bn 506.89 Mn
5 Magnite 2.57 Bn 2.39 Bn 103.96 Mn
6 Ziff Davis 1.94 Bn 1.42 Bn 223.32 Mn
7 Stagwell 1.76 Bn 1.66 Bn 244.61 Mn
8 DoubleVerify Holdings 1.67 Bn 1.50 Bn 147.67 Mn
9 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn
10 Criteo 1.05 Bn 737.13 Mn 222.74 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 1.89 Bn
Dec 31, 2025 1.94 Bn
Sep 30, 2025 1.96 Bn
Jun 30, 2025 1.99 Bn
Mar 31, 2025 2.49 Bn
Dec 31, 2024 1.93 Bn
Sep 30, 2024 2.88 Bn
Jun 30, 2024 2.92 Bn
Mar 31, 2024 3.03 Bn
Dec 31, 2023 2.79 Bn
Sep 30, 2023 3.20 Bn
Jun 30, 2023 3.32 Bn
Mar 31, 2023 3.41 Bn
Dec 31, 2022 3.50 Bn
Sep 30, 2022 3.69 Bn
Jun 30, 2022 3.83 Bn
Mar 31, 2022 3.60 Bn
Dec 31, 2021 2.68 Bn
Sep 30, 2021 2.76 Bn
Jun 30, 2021 2.69 Bn