AppLovin APP
NASDAQ APP
$312.88 +4.82 (+1.56%)
As of: Sep 21, 2026 · 9:43 AM EDT

AppLovin (APP) Goodwill & Intangibles (2019 - 2026)

AppLovin's (APP) quarterly Goodwill & Intangibles came in at $1.9 billion in Q2 2026, down 5.7% year-over-year from $2.0 billion in Q2 2025, and down 0.94% quarter-over-quarter from $1.9 billion in Q1 2026.

Analysis

AppLovin (APP) Goodwill & Intangibles (2019 - 2026) Analysis & Trends

AppLovin (APP) has reported Goodwill & Intangibles for 8 consecutive years, with $1.9 billion the latest figure, recorded in Q2 2026.

  • On a quarterly basis, Goodwill & Intangibles fell 5.7% year-over-year to $1.9 billion in Q2 2026; TTM through Jun 2026 was $1.9 billion, a 5.7% decrease from a year earlier, with the FY2025 full-year figure at $1.9 billion, changed 0.32% from the prior year.
  • Goodwill & Intangibles was $1.9 billion for Q2 2026 at AppLovin, down from $1.9 billion in the prior quarter.
  • Over five years, Goodwill & Intangibles peaked at $3.8 billion in Q2 2022 and troughed at $1.9 billion in Q2 2026.
  • A 5-year average of $2.8 billion and a median of $2.9 billion in 2024 frame the typical range for Goodwill & Intangibles.
  • Across the five-year window, Goodwill & Intangibles surged 180.13% in 2022 and tumbled 32.03% in 2025, its largest moves.
  • Over 5 years, Goodwill & Intangibles stood at $3.5 billion in 2022, then declined by 20.33% to $2.8 billion in 2023, then slumped by 30.8% to $1.9 billion in 2024, then rose by 0.32% to $1.9 billion in 2025, then declined by 3.22% to $1.9 billion in 2026.
  • The last three Goodwill & Intangibles figures came in at $1.9 billion (Q2 2026), $1.9 billion (Q1 2026), and $1.9 billion (Q4 2025), per Business Quant data.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Alphabet 4,184.93 Bn 3,755.89 Bn 73.85 Bn
2 AppLovin 103.29 Bn 100.24 Bn 1.70 Bn
3 Trade Desk 6.54 Bn 5.05 Bn 530.72 Mn
4 Magnite 3.61 Bn 3.27 Bn 130.79 Mn
5 DoubleVerify Holdings 2.08 Bn 1.87 Bn 161.31 Mn
6 Digital Turbine 1.28 Bn 1.24 Bn -
7 Quinstreet 991.48 Mn 863.16 Mn 49.81 Mn
8 Ibotta 965.22 Mn 817.04 Mn 69.72 Mn
9 Taboola.com 906.66 Mn 773.61 Mn 139.48 Mn
10 Mntn 837.08 Mn 599.80 Mn 66.30 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 1.87 Bn
Mar 31, 2026 1.89 Bn
Dec 31, 2025 1.94 Bn
Sep 30, 2025 1.96 Bn
Jun 30, 2025 1.99 Bn
Mar 31, 2025 2.49 Bn
Dec 31, 2024 1.93 Bn
Sep 30, 2024 2.88 Bn
Jun 30, 2024 2.92 Bn
Mar 31, 2024 3.03 Bn
Dec 31, 2023 2.79 Bn
Sep 30, 2023 3.20 Bn
Jun 30, 2023 3.32 Bn
Mar 31, 2023 3.41 Bn
Dec 31, 2022 3.50 Bn
Sep 30, 2022 3.69 Bn
Jun 30, 2022 3.85 Bn
Mar 31, 2022 3.60 Bn
Dec 31, 2021 2.68 Bn
Sep 30, 2021 2.76 Bn