AppLovin (APP) Goodwill & Intangibles (2019 - 2026)
AppLovin (APP) posted Goodwill & Intangibles of $1.87 billion for Q2 2026, down 5.7% from $1.99 billion a year earlier and down 0.9% from the prior quarter.
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Analysis
AppLovin (APP) Goodwill & Intangibles (2019 - 2026) Analysis & Trends
At the end of FY2025, AppLovin's Goodwill & Intangibles came in at $1.94 billion, up 0.3% from FY2024.
- Annual Goodwill & Intangibles shows a five-year compound annual growth rate of 7.7% (FY2020 to FY2025).
- In prior years, AppLovin's Goodwill & Intangibles was $1.93 billion in FY2024 (-30.8%), $2.79 billion in FY2023 (-20.3%), $3.5 billion in FY2022 (+30.9%) and $2.68 billion in FY2021 (+100.3%).
- The Q2 2026 figure stands as the lowest quarterly Goodwill & Intangibles since Q1 2021.
- On a year-over-year basis, Goodwill & Intangibles increased in 1 of the last eight quarters, with an average decline of 19.0%.
- The strongest year-over-year quarter for Goodwill & Intangibles in the past five years was Q1 2022, with growth of 180.1%; the weakest was Q2 2025, with a decline of 32.0%.
- According to Business Quant data, Goodwill & Intangibles for the three prior quarters was $1.89 billion (Q1 2026), $1.94 billion (Q4 2025) and $1.96 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 3,911.22 Bn | 3,668.75 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,638.99 Bn | 1,341.51 Bn | 49.47 Bn |
| 3 | Netflix | 273.21 Bn | 234.50 Bn | 6.80 Bn |
| 4 | Alibaba Group Holding | 231.61 Bn | 45.39 Bn | 15.11 Bn |
| 5 | Shopify | 219.44 Bn | 196.62 Bn | 1.71 Bn |
| 6 | Uber Technologies | 136.78 Bn | 108.58 Bn | 6.38 Bn |
| 7 | Booking Holdings | 120.36 Bn | 53.41 Bn | - |
| 8 | Spotify Technology | 119.71 Bn | 76.63 Bn | 1.89 Bn |
| 9 | PDD Holdings | 110.53 Bn | -133.24 Bn | 9.45 Bn |
| 10 | AppLovin | 88.33 Bn | 78.36 Bn | 1.70 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 1.87 Bn |
| Mar 31, 2026 | 1.89 Bn |
| Dec 31, 2025 | 1.94 Bn |
| Sep 30, 2025 | 1.96 Bn |
| Jun 30, 2025 | 1.99 Bn |
| Mar 31, 2025 | 2.49 Bn |
| Dec 31, 2024 | 1.93 Bn |
| Sep 30, 2024 | 2.88 Bn |
| Jun 30, 2024 | 2.92 Bn |
| Mar 31, 2024 | 3.03 Bn |
| Dec 31, 2023 | 2.79 Bn |
| Sep 30, 2023 | 3.20 Bn |
| Jun 30, 2023 | 3.32 Bn |
| Mar 31, 2023 | 3.41 Bn |
| Dec 31, 2022 | 3.50 Bn |
| Sep 30, 2022 | 3.69 Bn |
| Jun 30, 2022 | 3.85 Bn |
| Mar 31, 2022 | 3.60 Bn |
| Dec 31, 2021 | 2.68 Bn |
| Sep 30, 2021 | 2.76 Bn |
API Access
AppLovin Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();