AppLovin (APP) Goodwill & Intangibles (2020 - 2026)
AppLovin's (APP) quarterly Goodwill & Intangibles came in at $1.9 billion in Q1 2026, down 24.16% year-on-year from $2.5 billion in Q1 2025, and down 2.31% on a QoQ basis from $1.9 billion in Q4 2025.
AppLovin (APP) Goodwill & Intangibles (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Goodwill & Intangibles data on file, last reported at $1.9 billion in Q1 2026.
- On a quarterly basis, Goodwill & Intangibles fell 24.16% year-over-year to $1.9 billion in Q1 2026; TTM through Mar 2026 was $1.9 billion, a 24.16% decrease from a year earlier, with the FY2025 full-year figure at $1.9 billion, changed 0.32% from the prior year.
- Goodwill & Intangibles for Q1 2026 stood at $1.9 billion, down from $1.9 billion in the prior quarter.
- Over the last five years, Goodwill & Intangibles for APP reached as high as $3.8 billion in Q2 2022 and fell as low as $1.9 billion in Q1 2026.
- Historically, Goodwill & Intangibles has averaged $2.8 billion across 5 years, with a median of $2.9 billion in 2024.
- Across the five-year window, Goodwill & Intangibles jumped 180.13% in 2022 and plunged 32.03% in 2025, its largest moves.
- Year by year, Goodwill & Intangibles stood at $3.5 billion in 2022, then slipped by 20.33% to $2.8 billion in 2023, then slumped by 30.8% to $1.9 billion in 2024, then grew by 0.32% to $1.9 billion in 2025, then slipped by 2.31% to $1.9 billion in 2026.
- Per Business Quant data, the three most recent Goodwill & Intangibles figures were $1.9 billion in Q1 2026, $1.9 billion in Q4 2025, and $2.0 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 134.57 Bn | 131.82 Bn | 1.64 Bn |
| 2 | Wpp | 26.03 Bn | 22.66 Bn | - |
| 3 | Omnicom | 22.21 Bn | 18.26 Bn | 1.04 Bn |
| 4 | Trade Desk | 7.97 Bn | 6.56 Bn | 506.89 Mn |
| 5 | Magnite | 2.57 Bn | 2.39 Bn | 103.96 Mn |
| 6 | Ziff Davis | 1.94 Bn | 1.42 Bn | 223.32 Mn |
| 7 | Stagwell | 1.76 Bn | 1.66 Bn | 244.61 Mn |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.50 Bn | 147.67 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn |
| 10 | Criteo | 1.05 Bn | 737.13 Mn | 222.74 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 1.89 Bn |
| Dec 31, 2025 | 1.94 Bn |
| Sep 30, 2025 | 1.96 Bn |
| Jun 30, 2025 | 1.99 Bn |
| Mar 31, 2025 | 2.49 Bn |
| Dec 31, 2024 | 1.93 Bn |
| Sep 30, 2024 | 2.88 Bn |
| Jun 30, 2024 | 2.92 Bn |
| Mar 31, 2024 | 3.03 Bn |
| Dec 31, 2023 | 2.79 Bn |
| Sep 30, 2023 | 3.20 Bn |
| Jun 30, 2023 | 3.32 Bn |
| Mar 31, 2023 | 3.41 Bn |
| Dec 31, 2022 | 3.50 Bn |
| Sep 30, 2022 | 3.69 Bn |
| Jun 30, 2022 | 3.83 Bn |
| Mar 31, 2022 | 3.60 Bn |
| Dec 31, 2021 | 2.68 Bn |
| Sep 30, 2021 | 2.76 Bn |
| Jun 30, 2021 | 2.69 Bn |