AppLovin (APP) Goodwill & Intangibles (2020 - 2026)

AppLovin (APP) reported Goodwill & Intangibles of $1.9 billion for Q1 2026, down 24.16% year-over-year from $2.5 billion in Q1 2025, and down 2.31% quarter-over-quarter from $1.9 billion in Q4 2025.

AppLovin (APP) Goodwill & Intangibles (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Goodwill & Intangibles data on file, last reported at $1.9 billion in Q1 2026.

  • Goodwill & Intangibles for Q1 2026 came in at $1.9 billion, down 24.16% year-over-year; the trailing twelve-month figure through Mar 2026 was $1.9 billion (down 24.16% YoY), and the FY2025 annual result was $1.9 billion, changed 0.32% from the prior year.
  • Goodwill & Intangibles slipped to $1.9 billion in Q1 2026 per APP's latest filing, from $1.9 billion in the prior quarter.
  • Over five years, Goodwill & Intangibles peaked at $3.8 billion in Q2 2022 and troughed at $1.9 billion in Q1 2026.
  • A 5-year average of $2.8 billion and a median of $2.9 billion in 2024 frame the typical range for Goodwill & Intangibles.
  • The sharpest annual moves came in 2022 and 2025: Goodwill & Intangibles soared 180.13% in 2022, then slumped 32.03% in 2025.
  • A 5-year view of Goodwill & Intangibles shows it stood at $3.5 billion in 2022, then fell by 20.33% to $2.8 billion in 2023, then sank by 30.8% to $1.9 billion in 2024, then gained by 0.32% to $1.9 billion in 2025, then fell by 2.31% to $1.9 billion in 2026.
  • Business Quant data shows APP's Goodwill & Intangibles at $1.9 billion in Q1 2026, $1.9 billion in Q4 2025, and $2.0 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 167.42 Bn 164.66 Bn 1.78 Bn
2 Omnicom 22.81 Bn 19.16 Bn 1.04 Bn
3 Trade Desk 9.20 Bn 7.79 Bn 506.89 Mn
4 Wpp 2.77 Bn -814.92 Mn -
5 Nexxen International 2.36 Bn 2.23 Bn 70.41 Mn
6 Magnite 2.34 Bn 2.16 Bn 118.28 Mn
7 Ziff Davis 1.74 Bn 1.22 Bn 152.41 Mn
8 Stagwell 1.66 Bn 1.57 Bn 244.61 Mn
9 DoubleVerify Holdings 1.64 Bn 1.47 Bn 135.23 Mn
10 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 1.89 Bn
Dec 31, 2025 1.94 Bn
Sep 30, 2025 1.96 Bn
Jun 30, 2025 1.99 Bn
Mar 31, 2025 2.49 Bn
Dec 31, 2024 1.93 Bn
Sep 30, 2024 2.88 Bn
Jun 30, 2024 2.92 Bn
Mar 31, 2024 3.03 Bn
Dec 31, 2023 2.79 Bn
Sep 30, 2023 3.20 Bn
Jun 30, 2023 3.32 Bn
Mar 31, 2023 3.41 Bn
Dec 31, 2022 3.50 Bn
Sep 30, 2022 3.69 Bn
Jun 30, 2022 3.85 Bn
Mar 31, 2022 3.60 Bn
Dec 31, 2021 2.68 Bn
Sep 30, 2021 2.76 Bn
Jun 30, 2021 2.69 Bn