AppLovin (APP) Goodwill & Intangibles (2019 - 2026)
AppLovin's (APP) quarterly Goodwill & Intangibles came in at $1.9 billion in Q2 2026, down 5.7% year-over-year from $2.0 billion in Q2 2025, and down 0.94% quarter-over-quarter from $1.9 billion in Q1 2026.
Analysis
AppLovin (APP) Goodwill & Intangibles (2019 - 2026) Analysis & Trends
AppLovin (APP) has reported Goodwill & Intangibles for 8 consecutive years, with $1.9 billion the latest figure, recorded in Q2 2026.
- On a quarterly basis, Goodwill & Intangibles fell 5.7% year-over-year to $1.9 billion in Q2 2026; TTM through Jun 2026 was $1.9 billion, a 5.7% decrease from a year earlier, with the FY2025 full-year figure at $1.9 billion, changed 0.32% from the prior year.
- Goodwill & Intangibles was $1.9 billion for Q2 2026 at AppLovin, down from $1.9 billion in the prior quarter.
- Over five years, Goodwill & Intangibles peaked at $3.8 billion in Q2 2022 and troughed at $1.9 billion in Q2 2026.
- A 5-year average of $2.8 billion and a median of $2.9 billion in 2024 frame the typical range for Goodwill & Intangibles.
- Across the five-year window, Goodwill & Intangibles surged 180.13% in 2022 and tumbled 32.03% in 2025, its largest moves.
- Over 5 years, Goodwill & Intangibles stood at $3.5 billion in 2022, then declined by 20.33% to $2.8 billion in 2023, then slumped by 30.8% to $1.9 billion in 2024, then rose by 0.32% to $1.9 billion in 2025, then declined by 3.22% to $1.9 billion in 2026.
- The last three Goodwill & Intangibles figures came in at $1.9 billion (Q2 2026), $1.9 billion (Q1 2026), and $1.9 billion (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,184.93 Bn | 3,755.89 Bn | 73.85 Bn |
| 2 | AppLovin | 103.29 Bn | 100.24 Bn | 1.70 Bn |
| 3 | Trade Desk | 6.54 Bn | 5.05 Bn | 530.72 Mn |
| 4 | Magnite | 3.61 Bn | 3.27 Bn | 130.79 Mn |
| 5 | DoubleVerify Holdings | 2.08 Bn | 1.87 Bn | 161.31 Mn |
| 6 | Digital Turbine | 1.28 Bn | 1.24 Bn | - |
| 7 | Quinstreet | 991.48 Mn | 863.16 Mn | 49.81 Mn |
| 8 | Ibotta | 965.22 Mn | 817.04 Mn | 69.72 Mn |
| 9 | Taboola.com | 906.66 Mn | 773.61 Mn | 139.48 Mn |
| 10 | Mntn | 837.08 Mn | 599.80 Mn | 66.30 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 1.87 Bn |
| Mar 31, 2026 | 1.89 Bn |
| Dec 31, 2025 | 1.94 Bn |
| Sep 30, 2025 | 1.96 Bn |
| Jun 30, 2025 | 1.99 Bn |
| Mar 31, 2025 | 2.49 Bn |
| Dec 31, 2024 | 1.93 Bn |
| Sep 30, 2024 | 2.88 Bn |
| Jun 30, 2024 | 2.92 Bn |
| Mar 31, 2024 | 3.03 Bn |
| Dec 31, 2023 | 2.79 Bn |
| Sep 30, 2023 | 3.20 Bn |
| Jun 30, 2023 | 3.32 Bn |
| Mar 31, 2023 | 3.41 Bn |
| Dec 31, 2022 | 3.50 Bn |
| Sep 30, 2022 | 3.69 Bn |
| Jun 30, 2022 | 3.85 Bn |
| Mar 31, 2022 | 3.60 Bn |
| Dec 31, 2021 | 2.68 Bn |
| Sep 30, 2021 | 2.76 Bn |