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AppLovin (APP) Goodwill & Intangibles (2020 - 2025)

AppLovin (APP) has disclosed Goodwill & Intangibles for 6 consecutive years, with $1.9 billion as the latest value for Q4 2025.

  • Quarterly Goodwill & Intangibles changed 0.32% to $1.9 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $1.9 billion through Dec 2025, changed 0.32% year-over-year, with the annual reading at $1.9 billion for FY2025, 0.32% changed from the prior year.
  • Goodwill & Intangibles for Q4 2025 was $1.9 billion at AppLovin, down from $2.0 billion in the prior quarter.
  • The five-year high for Goodwill & Intangibles was $3.8 billion in Q2 2022, with the low at $1.3 billion in Q1 2021.
  • Average Goodwill & Intangibles over 5 years is $2.8 billion, with a median of $2.8 billion recorded in 2023.
  • The sharpest move saw Goodwill & Intangibles skyrocketed 180.13% in 2022, then plummeted 32.03% in 2025.
  • Over 5 years, Goodwill & Intangibles stood at $2.7 billion in 2021, then soared by 30.86% to $3.5 billion in 2022, then decreased by 20.33% to $2.8 billion in 2023, then tumbled by 30.8% to $1.9 billion in 2024, then rose by 0.32% to $1.9 billion in 2025.
  • According to Business Quant data, Goodwill & Intangibles over the past three periods came in at $1.9 billion, $2.0 billion, and $2.0 billion for Q4 2025, Q3 2025, and Q2 2025 respectively.