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AppLovin (APP) Goodwill & Intangibles (2020 - 2025)

AppLovin (APP) has disclosed Goodwill & Intangibles for 6 consecutive years, with $1.9 billion as the latest value for Q4 2025.

  • On a quarterly basis, Goodwill & Intangibles changed 0.32% to $1.9 billion in Q4 2025 year-over-year; TTM through Dec 2025 was $1.9 billion, a 0.32% change, with the full-year FY2025 number at $1.9 billion, changed 0.32% from a year prior.
  • Goodwill & Intangibles was $1.9 billion for Q4 2025 at AppLovin, down from $2.0 billion in the prior quarter.
  • In the past five years, Goodwill & Intangibles ranged from a high of $3.8 billion in Q2 2022 to a low of $1.7 billion in Q2 2021.
  • A 5-year average of $2.5 billion and a median of $2.5 billion in 2025 define the central range for Goodwill & Intangibles.
  • Biggest YoY gain for Goodwill & Intangibles was 129.64% in 2022; the steepest drop was 31.46% in 2022.
  • AppLovin's Goodwill & Intangibles stood at $2.7 billion in 2021, then surged by 30.86% to $3.5 billion in 2022, then dropped by 20.33% to $2.8 billion in 2023, then plummeted by 30.8% to $1.9 billion in 2024, then increased by 0.32% to $1.9 billion in 2025.
  • Per Business Quant, the three most recent readings for APP's Goodwill & Intangibles are $1.9 billion (Q4 2025), $2.0 billion (Q3 2025), and $2.5 billion (Q1 2025).