AppLovin (APP) Goodwill & Intangibles (2020 - 2026)
AppLovin (APP) posted quarterly Goodwill & Intangibles of $1.9 billion for Q1 2026, down 24.16% year-over-year from $2.5 billion in Q1 2025, and down 2.31% quarter-over-quarter from $1.9 billion in Q4 2025.
AppLovin (APP) Goodwill & Intangibles (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Goodwill & Intangibles for 7 consecutive years, with $1.9 billion the latest figure, recorded in Q1 2026.
- In Q1 2026, Goodwill & Intangibles fell 24.16% year-over-year to $1.9 billion; the TTM figure through Mar 2026 stood at $1.9 billion (down 24.16% YoY), while the FY2025 annual figure was $1.9 billion, changed 0.32% from the prior year.
- Goodwill & Intangibles fell to $1.9 billion in Q1 2026 per APP's latest filing, from $1.9 billion in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $3.8 billion in Q2 2022 and bottomed at $1.9 billion in Q1 2026.
- Historically, Goodwill & Intangibles has averaged $2.8 billion across 5 years, with a median of $2.9 billion in 2024.
- Annual changes were most pronounced in 2022 — Goodwill & Intangibles soared 180.13% — and 2025, when it slumped 32.03%.
- AppLovin's Goodwill & Intangibles stood at $3.5 billion in 2022, then retreated by 20.33% to $2.8 billion in 2023, then slumped by 30.8% to $1.9 billion in 2024, then advanced by 0.32% to $1.9 billion in 2025, then retreated by 2.31% to $1.9 billion in 2026.
- Business Quant data shows APP's Goodwill & Intangibles at $1.9 billion in Q1 2026, $1.9 billion in Q4 2025, and $2.0 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 102.68 Bn | 99.62 Bn | 1.70 Bn |
| 2 | Omnicom | 24.63 Bn | 21.29 Bn | 1.30 Bn |
| 3 | Trade Desk | 6.18 Bn | 4.69 Bn | 530.72 Mn |
| 4 | Wpp | 5.69 Bn | 2.52 Bn | - |
| 5 | Magnite | 3.36 Bn | 3.03 Bn | 130.79 Mn |
| 6 | Stagwell | 2.15 Bn | 2.04 Bn | 269.24 Mn |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn |
| 8 | Ziff Davis | 2.04 Bn | 435.42 Mn | 241.03 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn |
| 10 | Quinstreet | 1.18 Bn | 1.08 Bn | 41.34 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 1.87 Bn |
| Mar 31, 2026 | 1.89 Bn |
| Dec 31, 2025 | 1.94 Bn |
| Sep 30, 2025 | 1.96 Bn |
| Jun 30, 2025 | 1.99 Bn |
| Mar 31, 2025 | 2.49 Bn |
| Dec 31, 2024 | 1.93 Bn |
| Sep 30, 2024 | 2.88 Bn |
| Jun 30, 2024 | 2.92 Bn |
| Mar 31, 2024 | 3.03 Bn |
| Dec 31, 2023 | 2.79 Bn |
| Sep 30, 2023 | 3.20 Bn |
| Jun 30, 2023 | 3.32 Bn |
| Mar 31, 2023 | 3.41 Bn |
| Dec 31, 2022 | 3.50 Bn |
| Sep 30, 2022 | 3.69 Bn |
| Jun 30, 2022 | 3.83 Bn |
| Mar 31, 2022 | 3.60 Bn |
| Dec 31, 2021 | 2.68 Bn |
| Sep 30, 2021 | 2.76 Bn |