Booking Holdings (BKNG) Goodwill & Intangibles (2009 - 2026)
Booking Holdings' (BKNG) quarterly Goodwill & Intangibles came in at $3.6 billion in Q2 2026, down 15.43% on a YoY basis from $4.2 billion in Q2 2025, and down 0.84% quarter-over-quarter from $3.6 billion in Q1 2026.
Analysis
Booking Holdings (BKNG) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has reported Goodwill & Intangibles for 18 consecutive years, with $3.6 billion the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill & Intangibles fell 15.43% year-over-year to $3.6 billion; the trailing twelve-month figure through Jun 2026 stood at $3.6 billion (down 15.43% YoY), and the FY2025 full-year result was $3.6 billion, down 13.47% from the prior year.
- Goodwill & Intangibles fell to $3.6 billion in Q2 2026 per BKNG's latest filing, from $3.6 billion in the prior quarter.
- Across five years, Goodwill & Intangibles topped out at $4.9 billion in Q1 2022 and bottomed at $3.6 billion in Q2 2026.
- Historically, Goodwill & Intangibles has averaged $4.3 billion across 5 years, with a median of $4.3 billion in 2024.
- The sharpest annual moves came in 2022 and 2026: Goodwill & Intangibles surged 33.78% in 2022, then fell 15.43% in 2026.
- Over 5 years, Goodwill & Intangibles stood at $4.6 billion in 2022, then dropped by 4.25% to $4.4 billion in 2023, then decreased by 5.81% to $4.2 billion in 2024, then dropped by 13.47% to $3.6 billion in 2025, then retreated by 1.82% to $3.6 billion in 2026.
- According to Business Quant data, Goodwill & Intangibles over the past three periods registered $3.6 billion, $3.6 billion, and $3.6 billion for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alibaba Group Holding | 262.96 Bn | 227.70 Bn | 15.11 Bn |
| 2 | Booking Holdings | 145.23 Bn | 128.02 Bn | 4.98 Bn |
| 3 | PDD Holdings | 117.02 Bn | 86.74 Bn | 9.45 Bn |
| 4 | Airbnb | 107.34 Bn | 95.28 Bn | 2.98 Bn |
| 5 | Mercadolibre | 100.30 Bn | 85.10 Bn | 4.16 Bn |
| 6 | Ebay | 46.02 Bn | 42.71 Bn | 2.30 Bn |
| 7 | Expedia | 34.12 Bn | 26.99 Bn | 3.91 Bn |
| 8 | Maplebear | 11.90 Bn | 11.05 Bn | 751.00 Mn |
| 9 | Full Truck Alliance | 8.08 Bn | 7.12 Bn | - |
| 10 | Etsy | 7.07 Bn | 5.94 Bn | 484.05 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 3.55 Bn |
| Mar 31, 2026 | 3.58 Bn |
| Dec 31, 2025 | 3.62 Bn |
| Sep 30, 2025 | 3.66 Bn |
| Jun 30, 2025 | 4.20 Bn |
| Mar 31, 2025 | 4.15 Bn |
| Dec 31, 2024 | 4.18 Bn |
| Sep 30, 2024 | 4.29 Bn |
| Jun 30, 2024 | 4.31 Bn |
| Mar 31, 2024 | 4.37 Bn |
| Dec 31, 2023 | 4.44 Bn |
| Sep 30, 2023 | 4.46 Bn |
| Jun 30, 2023 | 4.54 Bn |
| Mar 31, 2023 | 4.59 Bn |
| Dec 31, 2022 | 4.64 Bn |
| Sep 30, 2022 | 4.66 Bn |
| Jun 30, 2022 | 4.77 Bn |
| Mar 31, 2022 | 4.88 Bn |
| Dec 31, 2021 | 4.94 Bn |
| Sep 30, 2021 | 3.55 Bn |