Booking Holdings (BKNG) Goodwill & Intangibles (2009 - 2026)

Booking Holdings' Goodwill & Intangibles history runs 18 years deep, the most recent figure standing at $3.5 billion for Q1 2026.

• Quarterly Goodwill & Intangibles fell 14.58% year-over-year to $3.5 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $3.5 billion (down 14.58% YoY) and the FY2025 annual result came in at $3.6 billion, down 13.47% from the prior year.
• Goodwill & Intangibles was $3.5 billion for Q1 2026 at Booking Holdings, down from $3.6 billion in the prior quarter.
• Across five years, Goodwill & Intangibles topped out at $4.9 billion in Q1 2022 and bottomed at $279.0 million in Q3 2025.
• A 5-year average of $4.1 billion and a median of $4.4 billion in 2024 frame the typical range for Goodwill & Intangibles.
• Annual changes were most pronounced in 2022 — Goodwill & Intangibles jumped 33.78% — and 2025, when it sank 93.44%.
• Booking Holdings' Goodwill & Intangibles stood at $4.6 billion in 2022, then dropped by 4.25% to $4.4 billion in 2023, then decreased by 5.81% to $4.2 billion in 2024, then dropped by 13.47% to $3.6 billion in 2025, then dropped by 2.05% to $3.5 billion in 2026.
• Business Quant data shows BKNG's Goodwill & Intangibles at $3.5 billion in Q1 2026, $3.6 billion in Q4 2025, and $279.0 million in Q3 2025.