Booking Holdings (BKNG) Goodwill & Intangibles (2009 - 2026)
Booking Holdings (BKNG) posted Goodwill & Intangibles of $3.46 billion for Q3 2026, down 5.5% from $3.66 billion a year earlier and down 2.6% from the prior quarter.
Booking Holdings (BKNG) Goodwill & Intangibles (2009 - 2026) Analysis & Trends
At the end of FY2025, Booking Holdings' Goodwill & Intangibles came in at $3.62 billion, down 13.5% from FY2024.
- Annual Goodwill & Intangibles has declined for four consecutive years, with a five-year compound annual growth rate of -0.5% (FY2020 to FY2025).
- In prior years, Booking Holdings' Goodwill & Intangibles was $4.18 billion in FY2024 (-5.8%), $4.44 billion in FY2023 (-4.2%), $4.64 billion in FY2022 (-6.2%) and $4.94 billion in FY2021 (+33.4%).
- The Q3 2026 figure stands as the lowest quarterly Goodwill & Intangibles since Q2 2014.
- On a year-over-year basis, Goodwill & Intangibles has declined in each of the last 16 quarters, with an average decline of 9.5% over the last eight quarters.
- The strongest year-over-year quarter for Goodwill & Intangibles in the past five years was Q1 2022, with growth of 33.8%; the weakest was Q2 2026, with a decline of 15.4%.
- According to Business Quant data, Goodwill & Intangibles for the three prior quarters was $3.55 billion (Q2 2026), $3.58 billion (Q1 2026) and $3.62 billion (Q4 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 3,462.85 Bn | 3,197.75 Bn | 76.16 Bn |
| 2 | Meta Platforms | 1,559.43 Bn | 1,223.94 Bn | 51.23 Bn |
| 3 | Netflix | 262.12 Bn | 223.42 Bn | 6.80 Bn |
| 4 | Alibaba Group Holding | 253.57 Bn | 67.20 Bn | 15.16 Bn |
| 5 | Shopify | 191.77 Bn | 170.57 Bn | 1.78 Bn |
| 6 | Uber Technologies | 139.89 Bn | 110.71 Bn | 6.42 Bn |
| 7 | AppLovin | 130.31 Bn | 118.84 Bn | 1.94 Bn |
| 8 | Spotify Technology | 123.80 Bn | 80.72 Bn | 1.89 Bn |
| 9 | Booking Holdings | 120.61 Bn | 54.35 Bn | - |
| 10 | PDD Holdings | 116.11 Bn | -127.94 Bn | 9.48 Bn |
Historic Data
| Date | Value |
|---|---|
| Sep 30, 2026 | 3.46 Bn |
| Jun 30, 2026 | 3.55 Bn |
| Mar 31, 2026 | 3.58 Bn |
| Dec 31, 2025 | 3.62 Bn |
| Sep 30, 2025 | 3.66 Bn |
| Jun 30, 2025 | 4.20 Bn |
| Mar 31, 2025 | 4.15 Bn |
| Dec 31, 2024 | 4.18 Bn |
| Sep 30, 2024 | 4.29 Bn |
| Jun 30, 2024 | 4.31 Bn |
| Mar 31, 2024 | 4.37 Bn |
| Dec 31, 2023 | 4.44 Bn |
| Sep 30, 2023 | 4.46 Bn |
| Jun 30, 2023 | 4.54 Bn |
| Mar 31, 2023 | 4.59 Bn |
| Dec 31, 2022 | 4.64 Bn |
| Sep 30, 2022 | 4.66 Bn |
| Jun 30, 2022 | 4.77 Bn |
| Mar 31, 2022 | 4.88 Bn |
| Dec 31, 2021 | 4.94 Bn |
Booking Holdings Goodwill & Intangibles API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=BKNG&period=max&api_key=YOUR_API_KEY
import requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill-and-intangibles", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()
const res = await fetch("https://data.businessquant.com/historic?slug=goodwill-and-intangibles&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();