Booking Holdings (BKNG) Goodwill & Intangibles (2009 - 2026)

Booking Holdings has reported Goodwill & Intangibles for 18 years, with the latest figure at $3.6 billion in Q1 2026.

• For the quarter ending Q1 2026, Goodwill & Intangibles fell 12.97% year-over-year to $3.6 billion; the trailing twelve-month figure through Mar 2026 stood at $3.6 billion (down 12.97% YoY), and the FY2025 full-year result was $3.6 billion, down 14.21% from the prior year.
• Goodwill & Intangibles for Q1 2026 stood at $3.6 billion, roughly flat from $3.6 billion in the prior quarter.
• The five-year high for Goodwill & Intangibles was $4.9 billion in Q1 2022, with the low at $279.0 million in Q3 2025.
• Historically, Goodwill & Intangibles has averaged $4.1 billion across 5 years, with a median of $4.4 billion in 2024.
• Annual changes were most pronounced in 2022 — Goodwill & Intangibles jumped 33.78% — and 2025, when it slumped 93.44%.
• Booking Holdings' Goodwill & Intangibles stood at $4.6 billion in 2022, then decreased by 4.25% to $4.4 billion in 2023, then fell by 5.81% to $4.2 billion in 2024, then slipped by 14.21% to $3.6 billion in 2025, then slipped by 0.14% to $3.6 billion in 2026.
• The last three Goodwill & Intangibles figures came in at $3.6 billion (Q1 2026), $3.6 billion (Q4 2025), and $279.0 million (Q3 2025), per Business Quant data.