Booking Holdings (BKNG) Return on Sales [ROS] (2009 - 2026)
Booking Holdings (BKNG) recorded Return on Sales [ROS] of 34.00% in Q2 2026, up 0.91 percentage points from 33.10% a year earlier and up 11.03 percentage points from the prior quarter.
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Analysis
Booking Holdings (BKNG) Return on Sales [ROS] (2009 - 2026) Analysis & Trends
On a TTM basis, Booking Holdings' Return on Sales [ROS] came in at 32.87% as of Jun 30, 2026, up 0.03 percentage points year-over-year; for FY2025, it came in at 32.79%, up 0.96 percentage points from FY2024.
- Annual Return on Sales [ROS] has a five-year change of +42.07 percentage points (FY2020 to FY2025).
- Across earlier years, Return on Sales [ROS] came in at 31.83% in FY2024 (+4.51 pp), 27.31% in FY2023 (-2.54 pp), 29.85% in FY2022 (+7.08 pp) and 22.78% in FY2021 (+32.06 pp).
- Quarterly Return on Sales [ROS] has ranged from 6.46% in Q1 2022 to 43.09% in Q3 2021 over the past five years.
- On a year-over-year basis, Return on Sales [ROS] has increased for three consecutive quarters, with an average year-over-year change of +2.88 percentage points over the last eight quarters.
- Peak year-over-year performance for Return on Sales [ROS] in the last five years was a gain of 40.81 percentage points in Q4 2021, against a drop of 20.49 percentage points in Q4 2023 at the low end.
- Per Business Quant, the preceding three quarters came in at 22.98% (Q1 2026), 31.97% (Q4 2025) and 38.67% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,139.30 Bn | 3,896.82 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,802.48 Bn | 1,505.00 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 295.38 Bn | 255.58 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 253.00 Bn | 66.78 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 219.40 Bn | 196.59 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 143.37 Bn | 115.17 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 125.53 Bn | 58.58 Bn | - | 34.00% |
| 8 | PDD Holdings | 113.03 Bn | -130.74 Bn | 9.45 Bn | 24.62% |
| 9 | Spotify Technology | 108.69 Bn | 66.19 Bn | 1.86 Bn | 13.71% |
| 10 | Airbnb | 102.92 Bn | 56.15 Bn | 2.98 Bn | 21.01% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 34.00% |
| Mar 31, 2026 | 22.98% |
| Dec 31, 2025 | 31.97% |
| Sep 30, 2025 | 38.67% |
| Jun 30, 2025 | 33.10% |
| Mar 31, 2025 | 22.30% |
| Dec 31, 2024 | 31.60% |
| Sep 30, 2024 | 39.77% |
| Jun 30, 2024 | 31.68% |
| Mar 31, 2024 | 17.92% |
| Dec 31, 2023 | 12.73% |
| Sep 30, 2023 | 42.27% |
| Jun 30, 2023 | 30.63% |
| Mar 31, 2023 | 11.91% |
| Dec 31, 2022 | 33.22% |
| Sep 30, 2022 | 42.68% |
| Jun 30, 2022 | 23.29% |
| Mar 31, 2022 | 6.46% |
| Dec 31, 2021 | 28.45% |
| Sep 30, 2021 | 43.09% |
API Access
Booking Holdings Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();