Booking Holdings (BKNG) Goodwill (2009 - 2026)
Booking Holdings (BKNG) reported Goodwill of $2.7 billion for Q1 2026, down 4.12% on a YoY basis from $2.8 billion in Q1 2025, and up 1.16% quarter-over-quarter from $2.7 billion in Q4 2025.
Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends
Booking Holdings has reported Goodwill for 18 years, with the latest figure at $2.7 billion in Q1 2026.
- For the quarter ending Q1 2026, Goodwill fell 4.12% year-over-year to $2.7 billion; the trailing twelve-month figure through Mar 2026 stood at $2.7 billion (down 4.12% YoY), and the FY2025 full-year result was $2.7 billion, down 4.64% from the prior year.
- Goodwill for Q1 2026 stood at $2.7 billion, up from $2.7 billion in the prior quarter.
- The five-year high for Goodwill was $2.9 billion in Q1 2022, with the low at $203.0 million in Q3 2025.
- Historically, Goodwill has averaged $2.7 billion across 5 years, with a median of $2.8 billion in 2022.
- Annual changes were most pronounced in 2022 — Goodwill soared 52.92% — and 2025, when it sank 92.75%.
- Booking Holdings' Goodwill stood at $2.8 billion in 2022, then climbed by 0.68% to $2.8 billion in 2023, then declined by 0.96% to $2.8 billion in 2024, then retreated by 4.64% to $2.7 billion in 2025, then climbed by 1.16% to $2.7 billion in 2026.
- The last three Goodwill figures came in at $2.7 billion (Q1 2026), $2.7 billion (Q4 2025), and $203.0 million (Q3 2025), per Business Quant data.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Booking Holdings | 131.01 Bn | 114.99 Bn | 3.46 Bn |
| 2 | Airbnb | 79.86 Bn | 67.85 Bn | 2.10 Bn |
| 3 | Royal Caribbean Cruises | 75.60 Bn | 75.08 Bn | 2.21 Bn |
| 4 | Carnival | 37.80 Bn | 36.39 Bn | - |
| 5 | Expedia | 27.88 Bn | 22.09 Bn | 3.05 Bn |
| 6 | Norwegian Cruise Line Holdings | 8.56 Bn | 8.38 Bn | 953.34 Mn |
| 7 | Global Business Travel | 4.79 Bn | 4.35 Bn | 714.00 Mn |
| 8 | Travel & Leisure | 4.51 Bn | 4.25 Bn | 926.00 Mn |
| 9 | Trip.com | 4.42 Bn | -788.25 Mn | 1.74 Bn |
| 10 | MakeMyTrip | 2.12 Bn | 1.35 Bn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.70 Bn |
| Dec 31, 2025 | 2.67 Bn |
| Sep 30, 2025 | 203.00 Mn |
| Jun 30, 2025 | 2.86 Bn |
| Mar 31, 2025 | 2.82 Bn |
| Dec 31, 2024 | 2.80 Bn |
| Sep 30, 2024 | 2.80 Bn |
| Jun 30, 2024 | 2.80 Bn |
| Mar 31, 2024 | 2.82 Bn |
| Dec 31, 2023 | 2.83 Bn |
| Sep 30, 2023 | 2.80 Bn |
| Jun 30, 2023 | 2.82 Bn |
| Mar 31, 2023 | 2.82 Bn |
| Dec 31, 2022 | 2.81 Bn |
| Sep 30, 2022 | 2.81 Bn |
| Jun 30, 2022 | 2.84 Bn |
| Mar 31, 2022 | 2.88 Bn |
| Dec 31, 2021 | 2.89 Bn |
| Sep 30, 2021 | 1.87 Bn |
| Jun 30, 2021 | 1.89 Bn |