Booking Holdings (BKNG) Goodwill (2009 - 2026)
Booking Holdings' (BKNG) quarterly Goodwill came in at $2.7 billion in Q2 2026, down 6.9% on a YoY basis from $2.9 billion in Q2 2025, and little changed quarter-over-quarter from $2.7 billion in Q1 2026.
Analysis
Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has reported Goodwill for 18 consecutive years, with $2.7 billion the latest figure, recorded in Q2 2026.
- For the quarter ending Q2 2026, Goodwill fell 6.9% year-over-year to $2.7 billion; the trailing twelve-month figure through Jun 2026 stood at $2.7 billion (down 6.9% YoY), and the FY2025 full-year result was $2.7 billion, down 3.54% from the prior year.
- Goodwill held at $2.7 billion in Q2 2026 per BKNG's latest filing, from $2.7 billion in the prior quarter.
- Across five years, Goodwill topped out at $2.9 billion in Q2 2025 and bottomed at $2.7 billion in Q3 2025.
- Historically, Goodwill has averaged $2.8 billion across 5 years, with a median of $2.8 billion in 2024.
- The sharpest annual moves came in 2022 and 2026: Goodwill jumped 52.92% in 2022, then declined 6.9% in 2026.
- Over 5 years, Goodwill stood at $2.8 billion in 2022, then increased by 0.68% to $2.8 billion in 2023, then retreated by 0.96% to $2.8 billion in 2024, then decreased by 3.54% to $2.7 billion in 2025, then changed by 0.0% to $2.7 billion in 2026.
- According to Business Quant data, Goodwill over the past three periods registered $2.7 billion, $2.7 billion, and $2.7 billion for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alibaba Group Holding | 262.96 Bn | 227.70 Bn | 15.11 Bn |
| 2 | Booking Holdings | 145.23 Bn | 128.02 Bn | 4.98 Bn |
| 3 | PDD Holdings | 117.02 Bn | 86.74 Bn | 9.45 Bn |
| 4 | Airbnb | 107.34 Bn | 95.28 Bn | 2.98 Bn |
| 5 | Mercadolibre | 100.30 Bn | 85.10 Bn | 4.16 Bn |
| 6 | Ebay | 46.02 Bn | 42.71 Bn | 2.30 Bn |
| 7 | Expedia | 34.12 Bn | 26.99 Bn | 3.91 Bn |
| 8 | Maplebear | 11.90 Bn | 11.05 Bn | 751.00 Mn |
| 9 | Full Truck Alliance | 8.08 Bn | 7.12 Bn | - |
| 10 | Etsy | 7.07 Bn | 5.94 Bn | 484.05 Mn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.70 Bn |
| Mar 31, 2026 | 2.70 Bn |
| Dec 31, 2025 | 2.70 Bn |
| Sep 30, 2025 | 2.70 Bn |
| Jun 30, 2025 | 2.90 Bn |
| Mar 31, 2025 | 2.82 Bn |
| Dec 31, 2024 | 2.80 Bn |
| Sep 30, 2024 | 2.84 Bn |
| Jun 30, 2024 | 2.81 Bn |
| Mar 31, 2024 | 2.82 Bn |
| Dec 31, 2023 | 2.83 Bn |
| Sep 30, 2023 | 2.80 Bn |
| Jun 30, 2023 | 2.82 Bn |
| Mar 31, 2023 | 2.82 Bn |
| Dec 31, 2022 | 2.81 Bn |
| Sep 30, 2022 | 2.81 Bn |
| Jun 30, 2022 | 2.84 Bn |
| Mar 31, 2022 | 2.88 Bn |
| Dec 31, 2021 | 2.89 Bn |
| Sep 30, 2021 | 1.87 Bn |