Booking Holdings (BKNG) Goodwill (2009 - 2026)

Booking Holdings (BKNG) reported Goodwill of $2.7 billion for Q1 2026, down 4.12% on a YoY basis from $2.8 billion in Q1 2025, and up 1.16% quarter-over-quarter from $2.7 billion in Q4 2025.

Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends

Booking Holdings has reported Goodwill for 18 years, with the latest figure at $2.7 billion in Q1 2026.

  • For the quarter ending Q1 2026, Goodwill fell 4.12% year-over-year to $2.7 billion; the trailing twelve-month figure through Mar 2026 stood at $2.7 billion (down 4.12% YoY), and the FY2025 full-year result was $2.7 billion, down 4.64% from the prior year.
  • Goodwill for Q1 2026 stood at $2.7 billion, up from $2.7 billion in the prior quarter.
  • The five-year high for Goodwill was $2.9 billion in Q1 2022, with the low at $203.0 million in Q3 2025.
  • Historically, Goodwill has averaged $2.7 billion across 5 years, with a median of $2.8 billion in 2022.
  • Annual changes were most pronounced in 2022 — Goodwill soared 52.92% — and 2025, when it sank 92.75%.
  • Booking Holdings' Goodwill stood at $2.8 billion in 2022, then climbed by 0.68% to $2.8 billion in 2023, then declined by 0.96% to $2.8 billion in 2024, then retreated by 4.64% to $2.7 billion in 2025, then climbed by 1.16% to $2.7 billion in 2026.
  • The last three Goodwill figures came in at $2.7 billion (Q1 2026), $2.7 billion (Q4 2025), and $203.0 million (Q3 2025), per Business Quant data.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Booking Holdings 131.01 Bn 114.99 Bn 3.46 Bn
2 Airbnb 79.86 Bn 67.85 Bn 2.10 Bn
3 Royal Caribbean Cruises 75.60 Bn 75.08 Bn 2.21 Bn
4 Carnival 37.80 Bn 36.39 Bn -
5 Expedia 27.88 Bn 22.09 Bn 3.05 Bn
6 Norwegian Cruise Line Holdings 8.56 Bn 8.38 Bn 953.34 Mn
7 Global Business Travel 4.79 Bn 4.35 Bn 714.00 Mn
8 Travel & Leisure 4.51 Bn 4.25 Bn 926.00 Mn
9 Trip.com 4.42 Bn -788.25 Mn 1.74 Bn
10 MakeMyTrip 2.12 Bn 1.35 Bn -

Historic Data

Download Data
DateValue
Mar 31, 2026 2.70 Bn
Dec 31, 2025 2.67 Bn
Sep 30, 2025 203.00 Mn
Jun 30, 2025 2.86 Bn
Mar 31, 2025 2.82 Bn
Dec 31, 2024 2.80 Bn
Sep 30, 2024 2.80 Bn
Jun 30, 2024 2.80 Bn
Mar 31, 2024 2.82 Bn
Dec 31, 2023 2.83 Bn
Sep 30, 2023 2.80 Bn
Jun 30, 2023 2.82 Bn
Mar 31, 2023 2.82 Bn
Dec 31, 2022 2.81 Bn
Sep 30, 2022 2.81 Bn
Jun 30, 2022 2.84 Bn
Mar 31, 2022 2.88 Bn
Dec 31, 2021 2.89 Bn
Sep 30, 2021 1.87 Bn
Jun 30, 2021 1.89 Bn