Booking Holdings (BKNG) Goodwill (2009 - 2026)
Booking Holdings (BKNG) recorded Goodwill of $2.7 billion in Q2 2026, down 6.9% from $2.9 billion a year earlier and unchanged from the prior quarter.
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Analysis
Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends
Starting with Q4 2009, Booking Holdings' Goodwill history includes 65 quarters.
- Annual Goodwill has a five-year compound annual growth rate of 7.3% (FY2020 to FY2025).
- Across earlier years, Goodwill came in at $2.8 billion in FY2024 (-1.0%), $2.83 billion in FY2023 (+0.7%), $2.81 billion in FY2022 (-2.8%) and $2.89 billion in FY2021 (+52.3%).
- Quarterly Goodwill has ranged from $1.87 billion in Q3 2021 to $2.9 billion in Q2 2025 over the past five years.
- On a year-over-year basis, Goodwill has declined for four consecutive quarters, with an average decline of 2.0% over the last eight quarters.
- Peak year-over-year performance for Goodwill in the last five years was growth of 52.9% in Q1 2022, against a decline of 6.9% in Q2 2026 at the low end.
- Per Business Quant, the preceding three quarters came in at $2.7 billion (Q1 2026), $2.7 billion (Q4 2025) and $2.7 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,178.97 Bn | 3,936.50 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,981.30 Bn | 1,683.82 Bn | 49.47 Bn |
| 3 | Netflix | 296.22 Bn | 256.42 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 254.92 Bn | 72.79 Bn | 15.11 Bn |
| 5 | Shopify | 184.25 Bn | 161.43 Bn | 1.71 Bn |
| 6 | Uber Technologies | 142.00 Bn | 113.98 Bn | 6.38 Bn |
| 7 | Booking Holdings | 123.19 Bn | 56.24 Bn | - |
| 8 | PDD Holdings | 110.41 Bn | -141.52 Bn | 9.45 Bn |
| 9 | Spotify Technology | 104.89 Bn | 62.12 Bn | 1.86 Bn |
| 10 | AppLovin | 104.19 Bn | 94.23 Bn | 1.70 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 2.70 Bn |
| Mar 31, 2026 | 2.70 Bn |
| Dec 31, 2025 | 2.70 Bn |
| Sep 30, 2025 | 2.70 Bn |
| Jun 30, 2025 | 2.90 Bn |
| Mar 31, 2025 | 2.82 Bn |
| Dec 31, 2024 | 2.80 Bn |
| Sep 30, 2024 | 2.84 Bn |
| Jun 30, 2024 | 2.81 Bn |
| Mar 31, 2024 | 2.82 Bn |
| Dec 31, 2023 | 2.83 Bn |
| Sep 30, 2023 | 2.80 Bn |
| Jun 30, 2023 | 2.82 Bn |
| Mar 31, 2023 | 2.82 Bn |
| Dec 31, 2022 | 2.81 Bn |
| Sep 30, 2022 | 2.81 Bn |
| Jun 30, 2022 | 2.84 Bn |
| Mar 31, 2022 | 2.88 Bn |
| Dec 31, 2021 | 2.89 Bn |
| Sep 30, 2021 | 1.87 Bn |
API Access
Booking Holdings Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();