Booking Holdings BKNG
NASDAQ BKNG
$193.29 -1.84 (-0.94%)
At close: Sep 4, 2026 · 4:00 PM EDT

Booking Holdings (BKNG) Goodwill (2009 - 2026)

Booking Holdings' (BKNG) quarterly Goodwill came in at $2.7 billion in Q2 2026, down 6.9% on a YoY basis from $2.9 billion in Q2 2025, and little changed quarter-over-quarter from $2.7 billion in Q1 2026.

Analysis

Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends

Booking Holdings (BKNG) has reported Goodwill for 18 consecutive years, with $2.7 billion the latest figure, recorded in Q2 2026.

  • For the quarter ending Q2 2026, Goodwill fell 6.9% year-over-year to $2.7 billion; the trailing twelve-month figure through Jun 2026 stood at $2.7 billion (down 6.9% YoY), and the FY2025 full-year result was $2.7 billion, down 3.54% from the prior year.
  • Goodwill held at $2.7 billion in Q2 2026 per BKNG's latest filing, from $2.7 billion in the prior quarter.
  • Across five years, Goodwill topped out at $2.9 billion in Q2 2025 and bottomed at $2.7 billion in Q3 2025.
  • Historically, Goodwill has averaged $2.8 billion across 5 years, with a median of $2.8 billion in 2024.
  • The sharpest annual moves came in 2022 and 2026: Goodwill jumped 52.92% in 2022, then declined 6.9% in 2026.
  • Over 5 years, Goodwill stood at $2.8 billion in 2022, then increased by 0.68% to $2.8 billion in 2023, then retreated by 0.96% to $2.8 billion in 2024, then decreased by 3.54% to $2.7 billion in 2025, then changed by 0.0% to $2.7 billion in 2026.
  • According to Business Quant data, Goodwill over the past three periods registered $2.7 billion, $2.7 billion, and $2.7 billion for Q2 2026, Q1 2026, and Q4 2025 respectively.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Alibaba Group Holding 262.96 Bn 227.70 Bn 15.11 Bn
2 Booking Holdings 145.23 Bn 128.02 Bn 4.98 Bn
3 PDD Holdings 117.02 Bn 86.74 Bn 9.45 Bn
4 Airbnb 107.34 Bn 95.28 Bn 2.98 Bn
5 Mercadolibre 100.30 Bn 85.10 Bn 4.16 Bn
6 Ebay 46.02 Bn 42.71 Bn 2.30 Bn
7 Expedia 34.12 Bn 26.99 Bn 3.91 Bn
8 Maplebear 11.90 Bn 11.05 Bn 751.00 Mn
9 Full Truck Alliance 8.08 Bn 7.12 Bn -
10 Etsy 7.07 Bn 5.94 Bn 484.05 Mn
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 2.70 Bn
Mar 31, 2026 2.70 Bn
Dec 31, 2025 2.70 Bn
Sep 30, 2025 2.70 Bn
Jun 30, 2025 2.90 Bn
Mar 31, 2025 2.82 Bn
Dec 31, 2024 2.80 Bn
Sep 30, 2024 2.84 Bn
Jun 30, 2024 2.81 Bn
Mar 31, 2024 2.82 Bn
Dec 31, 2023 2.83 Bn
Sep 30, 2023 2.80 Bn
Jun 30, 2023 2.82 Bn
Mar 31, 2023 2.82 Bn
Dec 31, 2022 2.81 Bn
Sep 30, 2022 2.81 Bn
Jun 30, 2022 2.84 Bn
Mar 31, 2022 2.88 Bn
Dec 31, 2021 2.89 Bn
Sep 30, 2021 1.87 Bn