Booking Holdings (BKNG) Goodwill (2009 - 2026)
Booking Holdings' (BKNG) quarterly Goodwill came in at $2.7 billion in Q1 2026, down 5.47% YoY from $2.8 billion in Q1 2025, and down 1.41% on a QoQ basis from $2.7 billion in Q4 2025.
Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends
Booking Holdings (BKNG) has 18 years of Goodwill data on file, last reported at $2.7 billion in Q1 2026.
- Quarterly Goodwill fell 5.47% year-over-year to $2.7 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $2.7 billion (down 5.47% YoY) and the FY2025 annual result came in at $2.7 billion, down 3.54% from the prior year.
- Goodwill retreated to $2.7 billion in Q1 2026, from $2.7 billion in the prior quarter.
- In the past five years, Goodwill ranged from a high of $2.9 billion in Q1 2022 to a low of $203.0 million in Q3 2025.
- A 5-year average of $2.7 billion and a median of $2.8 billion in 2022 frame the typical range for Goodwill.
- Annual changes were most pronounced in 2022 — Goodwill soared 52.92% — and 2025, when it sank 92.75%.
- Tracing BKNG's Goodwill over 5 years: stood at $2.8 billion in 2022, then climbed by 0.68% to $2.8 billion in 2023, then declined by 0.96% to $2.8 billion in 2024, then fell by 3.54% to $2.7 billion in 2025, then declined by 1.41% to $2.7 billion in 2026.
- The last three Goodwill figures came in at $2.7 billion (Q1 2026), $2.7 billion (Q4 2025), and $203.0 million (Q3 2025), per Business Quant data.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Booking Holdings | 157.71 Bn | 140.49 Bn | 4.98 Bn |
| 2 | Airbnb | 106.33 Bn | 94.26 Bn | 2.98 Bn |
| 3 | Royal Caribbean Cruises | 80.56 Bn | 79.64 Bn | 2.29 Bn |
| 4 | Viking Holdings | 44.48 Bn | 40.68 Bn | 713.43 Mn |
| 5 | Expedia | 38.43 Bn | 31.30 Bn | 3.91 Bn |
| 6 | Carnival | 38.12 Bn | 35.88 Bn | - |
| 7 | Trip.com | 29.11 Bn | 17.41 Bn | 1.86 Bn |
| 8 | Norwegian Cruise Line Holdings | 8.34 Bn | 8.13 Bn | 1.05 Bn |
| 9 | MakeMyTrip | 5.82 Bn | 5.04 Bn | 212.91 Mn |
| 10 | Global Business Travel | 4.86 Bn | 4.34 Bn | 514.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 2.70 Bn |
| Mar 31, 2026 | 2.66 Bn |
| Dec 31, 2025 | 2.70 Bn |
| Sep 30, 2025 | 203.00 Mn |
| Jun 30, 2025 | 2.86 Bn |
| Mar 31, 2025 | 2.82 Bn |
| Dec 31, 2024 | 2.80 Bn |
| Sep 30, 2024 | 2.80 Bn |
| Jun 30, 2024 | 2.80 Bn |
| Mar 31, 2024 | 2.82 Bn |
| Dec 31, 2023 | 2.83 Bn |
| Sep 30, 2023 | 2.80 Bn |
| Jun 30, 2023 | 2.82 Bn |
| Mar 31, 2023 | 2.82 Bn |
| Dec 31, 2022 | 2.81 Bn |
| Sep 30, 2022 | 2.81 Bn |
| Jun 30, 2022 | 2.84 Bn |
| Mar 31, 2022 | 2.88 Bn |
| Dec 31, 2021 | 2.89 Bn |
| Sep 30, 2021 | 1.87 Bn |