Booking Holdings (BKNG) Goodwill (2009 - 2026)

Booking Holdings (BKNG) posted Goodwill of $2.7 billion for Q1 2026, down 1.41% on a QoQ basis from $2.7 billion in Q4 2025, and down 5.47% year-over-year from $2.8 billion in Q1 2025.

Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends

Booking Holdings' Goodwill history runs 18 years deep, the most recent figure standing at $2.7 billion for Q1 2026.

  • Quarterly Goodwill fell 5.47% year-over-year to $2.7 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $2.7 billion (down 5.47% YoY) and the FY2025 annual result came in at $2.7 billion, down 3.54% from the prior year.
  • Goodwill was $2.7 billion for Q1 2026 at Booking Holdings, down from $2.7 billion in the prior quarter.
  • Across five years, Goodwill topped out at $2.9 billion in Q1 2022 and bottomed at $203.0 million in Q3 2025.
  • A 5-year average of $2.7 billion and a median of $2.8 billion in 2022 frame the typical range for Goodwill.
  • Annual changes were most pronounced in 2022 — Goodwill soared 52.92% — and 2025, when it plunged 92.75%.
  • Booking Holdings' Goodwill stood at $2.8 billion in 2022, then increased by 0.68% to $2.8 billion in 2023, then retreated by 0.96% to $2.8 billion in 2024, then decreased by 3.54% to $2.7 billion in 2025, then retreated by 1.41% to $2.7 billion in 2026.
  • Business Quant data shows BKNG's Goodwill at $2.7 billion in Q1 2026, $2.7 billion in Q4 2025, and $203.0 million in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 Booking Holdings 136.54 Bn 120.51 Bn 3.46 Bn
2 Royal Caribbean Cruises 86.11 Bn 85.59 Bn 2.21 Bn
3 Airbnb 82.27 Bn 70.26 Bn 2.10 Bn
4 Yatra Online 55.46 Bn 55.47 Bn 10.44 Mn
5 Viking Holdings 44.18 Bn 40.37 Bn 713.43 Mn
6 Carnival 34.61 Bn 32.38 Bn -
7 Expedia 31.38 Bn 28.88 Bn 3.05 Bn
8 Norwegian Cruise Line Holdings 8.54 Bn 8.35 Bn 953.34 Mn
9 MakeMyTrip 5.02 Bn 4.60 Bn 199.14 Mn
10 Global Business Travel 4.83 Bn 4.43 Bn 490.00 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 2.66 Bn
Dec 31, 2025 2.70 Bn
Sep 30, 2025 203.00 Mn
Jun 30, 2025 2.86 Bn
Mar 31, 2025 2.82 Bn
Dec 31, 2024 2.80 Bn
Sep 30, 2024 2.80 Bn
Jun 30, 2024 2.80 Bn
Mar 31, 2024 2.82 Bn
Dec 31, 2023 2.83 Bn
Sep 30, 2023 2.80 Bn
Jun 30, 2023 2.82 Bn
Mar 31, 2023 2.82 Bn
Dec 31, 2022 2.81 Bn
Sep 30, 2022 2.81 Bn
Jun 30, 2022 2.84 Bn
Mar 31, 2022 2.88 Bn
Dec 31, 2021 2.89 Bn
Sep 30, 2021 1.87 Bn
Jun 30, 2021 1.89 Bn