Booking Holdings (BKNG) Goodwill (2009 - 2026)
Booking Holdings (BKNG) posted Goodwill of $2.7 billion for Q1 2026, down 1.41% on a QoQ basis from $2.7 billion in Q4 2025, and down 5.47% year-over-year from $2.8 billion in Q1 2025.
Booking Holdings (BKNG) Goodwill (2009 - 2026) Analysis & Trends
Booking Holdings' Goodwill history runs 18 years deep, the most recent figure standing at $2.7 billion for Q1 2026.
- Quarterly Goodwill fell 5.47% year-over-year to $2.7 billion in Q1 2026, while the trailing twelve-month figure through Mar 2026 was $2.7 billion (down 5.47% YoY) and the FY2025 annual result came in at $2.7 billion, down 3.54% from the prior year.
- Goodwill was $2.7 billion for Q1 2026 at Booking Holdings, down from $2.7 billion in the prior quarter.
- Across five years, Goodwill topped out at $2.9 billion in Q1 2022 and bottomed at $203.0 million in Q3 2025.
- A 5-year average of $2.7 billion and a median of $2.8 billion in 2022 frame the typical range for Goodwill.
- Annual changes were most pronounced in 2022 — Goodwill soared 52.92% — and 2025, when it plunged 92.75%.
- Booking Holdings' Goodwill stood at $2.8 billion in 2022, then increased by 0.68% to $2.8 billion in 2023, then retreated by 0.96% to $2.8 billion in 2024, then decreased by 3.54% to $2.7 billion in 2025, then retreated by 1.41% to $2.7 billion in 2026.
- Business Quant data shows BKNG's Goodwill at $2.7 billion in Q1 2026, $2.7 billion in Q4 2025, and $203.0 million in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Booking Holdings | 136.54 Bn | 120.51 Bn | 3.46 Bn |
| 2 | Royal Caribbean Cruises | 86.11 Bn | 85.59 Bn | 2.21 Bn |
| 3 | Airbnb | 82.27 Bn | 70.26 Bn | 2.10 Bn |
| 4 | Yatra Online | 55.46 Bn | 55.47 Bn | 10.44 Mn |
| 5 | Viking Holdings | 44.18 Bn | 40.37 Bn | 713.43 Mn |
| 6 | Carnival | 34.61 Bn | 32.38 Bn | - |
| 7 | Expedia | 31.38 Bn | 28.88 Bn | 3.05 Bn |
| 8 | Norwegian Cruise Line Holdings | 8.54 Bn | 8.35 Bn | 953.34 Mn |
| 9 | MakeMyTrip | 5.02 Bn | 4.60 Bn | 199.14 Mn |
| 10 | Global Business Travel | 4.83 Bn | 4.43 Bn | 490.00 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 2.66 Bn |
| Dec 31, 2025 | 2.70 Bn |
| Sep 30, 2025 | 203.00 Mn |
| Jun 30, 2025 | 2.86 Bn |
| Mar 31, 2025 | 2.82 Bn |
| Dec 31, 2024 | 2.80 Bn |
| Sep 30, 2024 | 2.80 Bn |
| Jun 30, 2024 | 2.80 Bn |
| Mar 31, 2024 | 2.82 Bn |
| Dec 31, 2023 | 2.83 Bn |
| Sep 30, 2023 | 2.80 Bn |
| Jun 30, 2023 | 2.82 Bn |
| Mar 31, 2023 | 2.82 Bn |
| Dec 31, 2022 | 2.81 Bn |
| Sep 30, 2022 | 2.81 Bn |
| Jun 30, 2022 | 2.84 Bn |
| Mar 31, 2022 | 2.88 Bn |
| Dec 31, 2021 | 2.89 Bn |
| Sep 30, 2021 | 1.87 Bn |
| Jun 30, 2021 | 1.89 Bn |