KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) Goodwill (2020 - 2026)

AppLovin (APP) has 7 years of Goodwill data on record, last reported at $1.5 billion in Q1 2026.

  • On a quarterly basis, Goodwill fell 7.12% to $1.5 billion in Q1 2026 year-over-year; TTM through Mar 2026 was $1.5 billion, a 7.12% decrease, with the full-year FY2025 number at $1.5 billion, up 5.65% from a year prior.
  • Goodwill reached $1.5 billion in Q1 2026 per APP's latest filing, down from $1.5 billion in the prior quarter.
  • Over the last five years, Goodwill for APP hit a ceiling of $1.9 billion in Q3 2024 and a floor of $1.5 billion in Q4 2024.
  • A 5-year average of $1.7 billion and a median of $1.8 billion in 2022 define the central range for Goodwill.
  • Peak YoY movement for Goodwill: surged 535.53% in 2022, then dropped 17.91% in 2023.
  • Tracing APP's Goodwill over 5 years: stood at $1.8 billion in 2022, then dropped by 17.91% to $1.5 billion in 2023, then decreased by 2.63% to $1.5 billion in 2024, then grew by 5.65% to $1.5 billion in 2025, then decreased by 1.1% to $1.5 billion in 2026.
  • Business Quant data shows Goodwill for APP at $1.5 billion in Q1 2026, $1.5 billion in Q4 2025, and $1.5 billion in Q3 2025.