AppLovin (APP) Goodwill (2020 - 2026)
AppLovin's (APP) quarterly Goodwill came in at $1.5 billion in Q1 2026, down 7.12% year-on-year from $1.6 billion in Q1 2025, and down 1.1% on a QoQ basis from $1.5 billion in Q4 2025.
AppLovin (APP) Goodwill (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Goodwill data on file, last reported at $1.5 billion in Q1 2026.
- On a quarterly basis, Goodwill fell 7.12% year-over-year to $1.5 billion in Q1 2026; TTM through Mar 2026 was $1.5 billion, a 7.12% decrease from a year earlier, with the FY2025 full-year figure at $1.5 billion, up 5.65% from the prior year.
- Goodwill for Q1 2026 stood at $1.5 billion, down from $1.5 billion in the prior quarter.
- Over the last five years, Goodwill for APP reached as high as $1.9 billion in Q3 2024 and fell as low as $1.5 billion in Q4 2024.
- Historically, Goodwill has averaged $1.7 billion across 5 years, with a median of $1.8 billion in 2022.
- Across the five-year window, Goodwill jumped 535.53% in 2022 and slipped 17.91% in 2023, its largest moves.
- Year by year, Goodwill stood at $1.8 billion in 2022, then dropped by 17.91% to $1.5 billion in 2023, then decreased by 2.63% to $1.5 billion in 2024, then grew by 5.65% to $1.5 billion in 2025, then declined by 1.1% to $1.5 billion in 2026.
- Per Business Quant data, the three most recent Goodwill figures were $1.5 billion in Q1 2026, $1.5 billion in Q4 2025, and $1.5 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 134.57 Bn | 131.82 Bn | 1.64 Bn |
| 2 | Wpp | 26.03 Bn | 22.66 Bn | - |
| 3 | Omnicom | 22.21 Bn | 18.26 Bn | 1.04 Bn |
| 4 | Trade Desk | 7.97 Bn | 6.56 Bn | 506.89 Mn |
| 5 | Magnite | 2.57 Bn | 2.39 Bn | 103.96 Mn |
| 6 | Ziff Davis | 1.94 Bn | 1.42 Bn | 223.32 Mn |
| 7 | Stagwell | 1.76 Bn | 1.66 Bn | 244.61 Mn |
| 8 | DoubleVerify Holdings | 1.67 Bn | 1.50 Bn | 147.67 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.20 Bn | 1.03 Bn | 193.76 Mn |
| 10 | Criteo | 1.05 Bn | 737.13 Mn | 222.74 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 1.52 Bn |
| Dec 31, 2025 | 1.54 Bn |
| Sep 30, 2025 | 1.54 Bn |
| Jun 30, 2025 | 1.54 Bn |
| Mar 31, 2025 | 1.64 Bn |
| Dec 31, 2024 | 1.46 Bn |
| Sep 30, 2024 | 1.85 Bn |
| Jun 30, 2024 | 1.82 Bn |
| Mar 31, 2024 | 1.83 Bn |
| Dec 31, 2023 | 1.50 Bn |
| Sep 30, 2023 | 1.81 Bn |
| Jun 30, 2023 | 1.83 Bn |
| Mar 31, 2023 | 1.83 Bn |
| Dec 31, 2022 | 1.82 Bn |
| Sep 30, 2022 | 1.80 Bn |
| Jun 30, 2022 | 1.80 Bn |
| Mar 31, 2022 | 1.58 Bn |
| Dec 31, 2021 | 966.43 Mn |
| Sep 30, 2021 | 997.66 Mn |
| Jun 30, 2021 | 1.02 Bn |