AppLovin (APP) Goodwill (2020 - 2026)
AppLovin (APP) posted quarterly Goodwill of $1.5 billion for Q1 2026, down 7.12% year-over-year from $1.6 billion in Q1 2025, and down 1.1% quarter-over-quarter from $1.5 billion in Q4 2025.
AppLovin (APP) Goodwill (2020 - 2026) Analysis & Trends
AppLovin (APP) has reported Goodwill for 7 consecutive years, with $1.5 billion the latest figure, recorded in Q1 2026.
- In Q1 2026, Goodwill fell 7.12% year-over-year to $1.5 billion; the TTM figure through Mar 2026 stood at $1.5 billion (down 7.12% YoY), while the FY2025 annual figure was $1.5 billion, up 5.65% from the prior year.
- Goodwill eased to $1.5 billion in Q1 2026 per APP's latest filing, from $1.5 billion in the prior quarter.
- Across five years, Goodwill topped out at $1.9 billion in Q3 2024 and bottomed at $1.5 billion in Q4 2024.
- Historically, Goodwill has averaged $1.7 billion across 5 years, with a median of $1.8 billion in 2022.
- Annual changes were most pronounced in 2022 — Goodwill soared 535.53% — and 2023, when it declined 17.91%.
- AppLovin's Goodwill stood at $1.8 billion in 2022, then decreased by 17.91% to $1.5 billion in 2023, then fell by 2.63% to $1.5 billion in 2024, then advanced by 5.65% to $1.5 billion in 2025, then slipped by 1.1% to $1.5 billion in 2026.
- Business Quant data shows APP's Goodwill at $1.5 billion in Q1 2026, $1.5 billion in Q4 2025, and $1.5 billion in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 101.85 Bn | 98.80 Bn | 1.70 Bn |
| 2 | Omnicom | 24.21 Bn | 20.88 Bn | 1.30 Bn |
| 3 | Trade Desk | 6.23 Bn | 4.75 Bn | 530.72 Mn |
| 4 | Wpp | 5.67 Bn | 2.50 Bn | - |
| 5 | Magnite | 3.32 Bn | 2.99 Bn | 130.79 Mn |
| 6 | Stagwell | 2.10 Bn | 1.99 Bn | 269.24 Mn |
| 7 | DoubleVerify Holdings | 2.05 Bn | 1.84 Bn | 161.31 Mn |
| 8 | Ziff Davis | 2.00 Bn | 398.86 Mn | 241.03 Mn |
| 9 | Clear Channel Outdoor Holdings | 1.21 Bn | 1.02 Bn | 241.86 Mn |
| 10 | Quinstreet | 1.15 Bn | 1.05 Bn | 41.34 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 1.52 Bn |
| Mar 31, 2026 | 1.52 Bn |
| Dec 31, 2025 | 1.54 Bn |
| Sep 30, 2025 | 1.54 Bn |
| Jun 30, 2025 | 1.54 Bn |
| Mar 31, 2025 | 1.64 Bn |
| Dec 31, 2024 | 1.46 Bn |
| Sep 30, 2024 | 1.85 Bn |
| Jun 30, 2024 | 1.82 Bn |
| Mar 31, 2024 | 1.83 Bn |
| Dec 31, 2023 | 1.50 Bn |
| Sep 30, 2023 | 1.81 Bn |
| Jun 30, 2023 | 1.83 Bn |
| Mar 31, 2023 | 1.83 Bn |
| Dec 31, 2022 | 1.82 Bn |
| Sep 30, 2022 | 1.80 Bn |
| Jun 30, 2022 | 1.80 Bn |
| Mar 31, 2022 | 1.58 Bn |
| Dec 31, 2021 | 966.43 Mn |
| Sep 30, 2021 | 997.66 Mn |