AppLovin (APP) Goodwill (2020 - 2026)

AppLovin's (APP) quarterly Goodwill came in at $1.5 billion in Q1 2026, down 7.12% year-on-year from $1.6 billion in Q1 2025, and down 1.1% on a QoQ basis from $1.5 billion in Q4 2025.

AppLovin (APP) Goodwill (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Goodwill data on file, last reported at $1.5 billion in Q1 2026.

  • On a quarterly basis, Goodwill fell 7.12% year-over-year to $1.5 billion in Q1 2026; TTM through Mar 2026 was $1.5 billion, a 7.12% decrease from a year earlier, with the FY2025 full-year figure at $1.5 billion, up 5.65% from the prior year.
  • Goodwill for Q1 2026 stood at $1.5 billion, down from $1.5 billion in the prior quarter.
  • Over the last five years, Goodwill for APP reached as high as $1.9 billion in Q3 2024 and fell as low as $1.5 billion in Q4 2024.
  • Historically, Goodwill has averaged $1.7 billion across 5 years, with a median of $1.8 billion in 2022.
  • Across the five-year window, Goodwill jumped 535.53% in 2022 and slipped 17.91% in 2023, its largest moves.
  • Year by year, Goodwill stood at $1.8 billion in 2022, then dropped by 17.91% to $1.5 billion in 2023, then decreased by 2.63% to $1.5 billion in 2024, then grew by 5.65% to $1.5 billion in 2025, then declined by 1.1% to $1.5 billion in 2026.
  • Per Business Quant data, the three most recent Goodwill figures were $1.5 billion in Q1 2026, $1.5 billion in Q4 2025, and $1.5 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 134.57 Bn 131.82 Bn 1.64 Bn
2 Wpp 26.03 Bn 22.66 Bn -
3 Omnicom 22.21 Bn 18.26 Bn 1.04 Bn
4 Trade Desk 7.97 Bn 6.56 Bn 506.89 Mn
5 Magnite 2.57 Bn 2.39 Bn 103.96 Mn
6 Ziff Davis 1.94 Bn 1.42 Bn 223.32 Mn
7 Stagwell 1.76 Bn 1.66 Bn 244.61 Mn
8 DoubleVerify Holdings 1.67 Bn 1.50 Bn 147.67 Mn
9 Clear Channel Outdoor Holdings 1.20 Bn 1.03 Bn 193.76 Mn
10 Criteo 1.05 Bn 737.13 Mn 222.74 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 1.52 Bn
Dec 31, 2025 1.54 Bn
Sep 30, 2025 1.54 Bn
Jun 30, 2025 1.54 Bn
Mar 31, 2025 1.64 Bn
Dec 31, 2024 1.46 Bn
Sep 30, 2024 1.85 Bn
Jun 30, 2024 1.82 Bn
Mar 31, 2024 1.83 Bn
Dec 31, 2023 1.50 Bn
Sep 30, 2023 1.81 Bn
Jun 30, 2023 1.83 Bn
Mar 31, 2023 1.83 Bn
Dec 31, 2022 1.82 Bn
Sep 30, 2022 1.80 Bn
Jun 30, 2022 1.80 Bn
Mar 31, 2022 1.58 Bn
Dec 31, 2021 966.43 Mn
Sep 30, 2021 997.66 Mn
Jun 30, 2021 1.02 Bn