AppLovin (APP) Goodwill (2020 - 2026)
AppLovin (APP) reported Goodwill of $1.5 billion for Q1 2026, down 7.12% year-over-year from $1.6 billion in Q1 2025, and down 1.1% quarter-over-quarter from $1.5 billion in Q4 2025.
AppLovin (APP) Goodwill (2020 - 2026) Analysis & Trends
AppLovin (APP) has 7 years of Goodwill data on file, last reported at $1.5 billion in Q1 2026.
- Goodwill for Q1 2026 came in at $1.5 billion, down 7.12% year-over-year; the trailing twelve-month figure through Mar 2026 was $1.5 billion (down 7.12% YoY), and the FY2025 annual result was $1.5 billion, up 5.65% from the prior year.
- Goodwill fell to $1.5 billion in Q1 2026 per APP's latest filing, from $1.5 billion in the prior quarter.
- Over five years, Goodwill peaked at $1.9 billion in Q3 2024 and troughed at $1.5 billion in Q4 2024.
- A 5-year average of $1.7 billion and a median of $1.8 billion in 2022 frame the typical range for Goodwill.
- The sharpest annual moves came in 2022 and 2023: Goodwill soared 535.53% in 2022, then declined 17.91% in 2023.
- A 5-year view of Goodwill shows it stood at $1.8 billion in 2022, then retreated by 17.91% to $1.5 billion in 2023, then declined by 2.63% to $1.5 billion in 2024, then gained by 5.65% to $1.5 billion in 2025, then decreased by 1.1% to $1.5 billion in 2026.
- Business Quant data shows APP's Goodwill at $1.5 billion in Q1 2026, $1.5 billion in Q4 2025, and $1.5 billion in Q3 2025.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | AppLovin | 175.91 Bn | 173.15 Bn | 1.78 Bn |
| 2 | Omnicom | 22.52 Bn | 18.86 Bn | 1.04 Bn |
| 3 | Trade Desk | 9.46 Bn | 8.05 Bn | 506.89 Mn |
| 4 | Wpp | 2.71 Bn | -875.81 Mn | - |
| 5 | Nexxen International | 2.36 Bn | 2.23 Bn | 70.41 Mn |
| 6 | Magnite | 2.27 Bn | 2.09 Bn | 118.28 Mn |
| 7 | Ziff Davis | 1.74 Bn | 1.22 Bn | 152.41 Mn |
| 8 | DoubleVerify Holdings | 1.69 Bn | 1.51 Bn | 135.23 Mn |
| 9 | Stagwell | 1.60 Bn | 1.51 Bn | 244.61 Mn |
| 10 | Clear Channel Outdoor Holdings | 1.19 Bn | 1.02 Bn | 193.76 Mn |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 1.52 Bn |
| Dec 31, 2025 | 1.54 Bn |
| Sep 30, 2025 | 1.54 Bn |
| Jun 30, 2025 | 1.54 Bn |
| Mar 31, 2025 | 1.64 Bn |
| Dec 31, 2024 | 1.46 Bn |
| Sep 30, 2024 | 1.85 Bn |
| Jun 30, 2024 | 1.82 Bn |
| Mar 31, 2024 | 1.83 Bn |
| Dec 31, 2023 | 1.50 Bn |
| Sep 30, 2023 | 1.81 Bn |
| Jun 30, 2023 | 1.83 Bn |
| Mar 31, 2023 | 1.83 Bn |
| Dec 31, 2022 | 1.82 Bn |
| Sep 30, 2022 | 1.80 Bn |
| Jun 30, 2022 | 1.82 Bn |
| Mar 31, 2022 | 1.58 Bn |
| Dec 31, 2021 | 966.43 Mn |
| Sep 30, 2021 | 997.66 Mn |
| Jun 30, 2021 | 1.02 Bn |