AppLovin (APP) Goodwill (2019 - 2026)

AppLovin (APP) has reported Goodwill for 8 consecutive years, with $1.5 billion the latest figure, recorded in Q2 2026.

• On a quarterly basis, Goodwill fell 1.35% year-over-year to $1.5 billion in Q2 2026; TTM through Jun 2026 was $1.5 billion, a 1.35% decrease from a year earlier, with the FY2025 full-year figure at $1.5 billion, up 5.65% from the prior year.
• Goodwill was $1.5 billion for Q2 2026 at AppLovin, roughly flat from $1.5 billion in the prior quarter.
• Over five years, Goodwill peaked at $1.9 billion in Q3 2024 and troughed at $1.5 billion in Q4 2024.
• A 5-year average of $1.7 billion and a median of $1.7 billion in 2022 frame the typical range for Goodwill.
• Across the five-year window, Goodwill surged 535.53% in 2022 and dropped 17.91% in 2023, its largest moves.
• Over 5 years, Goodwill stood at $1.8 billion in 2022, then fell by 17.91% to $1.5 billion in 2023, then dropped by 2.63% to $1.5 billion in 2024, then rose by 5.65% to $1.5 billion in 2025, then dropped by 1.39% to $1.5 billion in 2026.
• The last three Goodwill figures came in at $1.5 billion (Q2 2026), $1.5 billion (Q1 2026), and $1.5 billion (Q4 2025), per Business Quant data.