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AppLovin (APP) Goodwill (2020 - 2025)

AppLovin (APP) has disclosed Goodwill for 6 consecutive years, with $1.5 billion as the latest value for Q4 2025.

  • On a quarterly basis, Goodwill rose 5.65% to $1.5 billion in Q4 2025 year-over-year; TTM through Dec 2025 was $1.5 billion, a 5.65% increase, with the full-year FY2025 number at $1.5 billion, up 5.65% from a year prior.
  • Goodwill was $1.5 billion for Q4 2025 at AppLovin, roughly flat from $1.5 billion in the prior quarter.
  • In the past five years, Goodwill ranged from a high of $1.8 billion in Q1 2024 to a low of $966.4 million in Q4 2021.
  • A 5-year average of $1.5 billion and a median of $1.5 billion in 2025 define the central range for Goodwill.
  • Peak YoY movement for Goodwill: skyrocketed 286.92% in 2021, then decreased 17.91% in 2023.
  • AppLovin's Goodwill stood at $966.4 million in 2021, then skyrocketed by 88.71% to $1.8 billion in 2022, then decreased by 17.91% to $1.5 billion in 2023, then fell by 2.63% to $1.5 billion in 2024, then increased by 5.65% to $1.5 billion in 2025.
  • Per Business Quant, the three most recent readings for APP's Goodwill are $1.5 billion (Q4 2025), $1.5 billion (Q3 2025), and $1.6 billion (Q1 2025).