AppLovin (APP) Goodwill (2020 - 2026)

AppLovin (APP) reported Goodwill of $1.5 billion for Q1 2026, down 7.12% year-over-year from $1.6 billion in Q1 2025, and down 1.1% quarter-over-quarter from $1.5 billion in Q4 2025.

AppLovin (APP) Goodwill (2020 - 2026) Analysis & Trends

AppLovin (APP) has 7 years of Goodwill data on file, last reported at $1.5 billion in Q1 2026.

  • Goodwill for Q1 2026 came in at $1.5 billion, down 7.12% year-over-year; the trailing twelve-month figure through Mar 2026 was $1.5 billion (down 7.12% YoY), and the FY2025 annual result was $1.5 billion, up 5.65% from the prior year.
  • Goodwill fell to $1.5 billion in Q1 2026 per APP's latest filing, from $1.5 billion in the prior quarter.
  • Over five years, Goodwill peaked at $1.9 billion in Q3 2024 and troughed at $1.5 billion in Q4 2024.
  • A 5-year average of $1.7 billion and a median of $1.8 billion in 2022 frame the typical range for Goodwill.
  • The sharpest annual moves came in 2022 and 2023: Goodwill soared 535.53% in 2022, then declined 17.91% in 2023.
  • A 5-year view of Goodwill shows it stood at $1.8 billion in 2022, then retreated by 17.91% to $1.5 billion in 2023, then declined by 2.63% to $1.5 billion in 2024, then gained by 5.65% to $1.5 billion in 2025, then decreased by 1.1% to $1.5 billion in 2026.
  • Business Quant data shows APP's Goodwill at $1.5 billion in Q1 2026, $1.5 billion in Q4 2025, and $1.5 billion in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr)
1 AppLovin 175.91 Bn 173.15 Bn 1.78 Bn
2 Omnicom 22.52 Bn 18.86 Bn 1.04 Bn
3 Trade Desk 9.46 Bn 8.05 Bn 506.89 Mn
4 Wpp 2.71 Bn -875.81 Mn -
5 Nexxen International 2.36 Bn 2.23 Bn 70.41 Mn
6 Magnite 2.27 Bn 2.09 Bn 118.28 Mn
7 Ziff Davis 1.74 Bn 1.22 Bn 152.41 Mn
8 DoubleVerify Holdings 1.69 Bn 1.51 Bn 135.23 Mn
9 Stagwell 1.60 Bn 1.51 Bn 244.61 Mn
10 Clear Channel Outdoor Holdings 1.19 Bn 1.02 Bn 193.76 Mn

Historic Data

Download Data
DateValue
Mar 31, 2026 1.52 Bn
Dec 31, 2025 1.54 Bn
Sep 30, 2025 1.54 Bn
Jun 30, 2025 1.54 Bn
Mar 31, 2025 1.64 Bn
Dec 31, 2024 1.46 Bn
Sep 30, 2024 1.85 Bn
Jun 30, 2024 1.82 Bn
Mar 31, 2024 1.83 Bn
Dec 31, 2023 1.50 Bn
Sep 30, 2023 1.81 Bn
Jun 30, 2023 1.83 Bn
Mar 31, 2023 1.83 Bn
Dec 31, 2022 1.82 Bn
Sep 30, 2022 1.80 Bn
Jun 30, 2022 1.82 Bn
Mar 31, 2022 1.58 Bn
Dec 31, 2021 966.43 Mn
Sep 30, 2021 997.66 Mn
Jun 30, 2021 1.02 Bn