AppLovin (APP) Goodwill (2019 - 2026)
AppLovin's Goodwill was $1.52 billion in Q2 2026, down 1.3% from $1.54 billion a year earlier and down 0.3% from the prior quarter.
Powered by 
Analysis
AppLovin (APP) Goodwill (2019 - 2026) Analysis & Trends
At the end of FY2025, Goodwill at AppLovin came in at $1.54 billion, up 5.6% from FY2024.
- Goodwill shows a five-year compound annual growth rate of 43.9% (FY2020 to FY2025).
- In earlier years, Goodwill was $1.46 billion in FY2024 (-2.6%), $1.5 billion in FY2023 (-17.9%), $1.82 billion in FY2022 (+88.7%) and $966.43 million in FY2021 (+286.9%).
- The Q2 2026 figure marks the lowest quarterly Goodwill since Q4 2024.
- Compared with a year earlier, Goodwill was higher in two of the last eight quarters, with an average decline of 5.7%.
- The best year-over-year quarter for Goodwill over five years was Q1 2022 (growth of 535.5%); the worst was Q4 2023 (a decline of 17.9%).
- Per Business Quant data, APP's Goodwill in the three quarters before Q2 2026 was $1.52 billion (Q1 2026), $1.54 billion (Q4 2025) and $1.54 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,142.52 Bn | 3,900.05 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,882.44 Bn | 1,584.96 Bn | 49.47 Bn |
| 3 | Netflix | 292.72 Bn | 252.92 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 250.25 Bn | 68.12 Bn | 15.11 Bn |
| 5 | Shopify | 192.03 Bn | 169.21 Bn | 1.71 Bn |
| 6 | Uber Technologies | 141.56 Bn | 113.53 Bn | 6.38 Bn |
| 7 | Booking Holdings | 121.98 Bn | 55.03 Bn | - |
| 8 | PDD Holdings | 110.31 Bn | -141.62 Bn | 9.45 Bn |
| 9 | AppLovin | 102.49 Bn | 92.52 Bn | 1.70 Bn |
| 10 | Spotify Technology | 101.54 Bn | 58.77 Bn | 1.86 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 1.52 Bn |
| Mar 31, 2026 | 1.52 Bn |
| Dec 31, 2025 | 1.54 Bn |
| Sep 30, 2025 | 1.54 Bn |
| Jun 30, 2025 | 1.54 Bn |
| Mar 31, 2025 | 1.64 Bn |
| Dec 31, 2024 | 1.46 Bn |
| Sep 30, 2024 | 1.85 Bn |
| Jun 30, 2024 | 1.82 Bn |
| Mar 31, 2024 | 1.83 Bn |
| Dec 31, 2023 | 1.50 Bn |
| Sep 30, 2023 | 1.81 Bn |
| Jun 30, 2023 | 1.83 Bn |
| Mar 31, 2023 | 1.83 Bn |
| Dec 31, 2022 | 1.82 Bn |
| Sep 30, 2022 | 1.80 Bn |
| Jun 30, 2022 | 1.82 Bn |
| Mar 31, 2022 | 1.58 Bn |
| Dec 31, 2021 | 966.43 Mn |
| Sep 30, 2021 | 997.66 Mn |
API Access
AppLovin Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();