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AppLovin (APP) Goodwill (2020 - 2025)

AppLovin (APP) has disclosed Goodwill for 6 consecutive years, with $1.5 billion as the latest value for Q4 2025.

  • Quarterly Goodwill rose 5.65% to $1.5 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $1.5 billion through Dec 2025, up 5.65% year-over-year, with the annual reading at $1.5 billion for FY2025, 5.65% up from the prior year.
  • Goodwill for Q4 2025 was $1.5 billion at AppLovin, roughly flat from $1.5 billion in the prior quarter.
  • The five-year high for Goodwill was $1.9 billion in Q3 2024, with the low at $249.4 million in Q1 2021.
  • Average Goodwill over 5 years is $1.5 billion, with a median of $1.6 billion recorded in 2022.
  • The sharpest move saw Goodwill skyrocketed 535.53% in 2022, then fell 17.91% in 2023.
  • Over 5 years, Goodwill stood at $966.4 million in 2021, then surged by 88.71% to $1.8 billion in 2022, then fell by 17.91% to $1.5 billion in 2023, then dropped by 2.63% to $1.5 billion in 2024, then rose by 5.65% to $1.5 billion in 2025.
  • According to Business Quant data, Goodwill over the past three periods came in at $1.5 billion, $1.5 billion, and $1.5 billion for Q4 2025, Q3 2025, and Q2 2025 respectively.