Growth Metrics

Alphabet (GOOGL) Goodwill (2016 - 2025)

Alphabet (GOOGL) has disclosed Goodwill for 12 consecutive years, with $33.4 billion as the latest value for Q4 2025.

  • Quarterly Goodwill rose 4.69% to $33.4 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $33.4 billion through Dec 2025, up 4.69% year-over-year, with the annual reading at $33.4 billion for FY2025, 4.69% up from the prior year.
  • Goodwill for Q4 2025 was $33.4 billion at Alphabet, roughly flat from $33.3 billion in the prior quarter.
  • The five-year high for Goodwill was $33.4 billion in Q4 2025, with the low at $22.3 billion in Q1 2021.
  • Average Goodwill over 5 years is $28.2 billion, with a median of $29.2 billion recorded in 2023.
  • The sharpest move saw Goodwill increased 27.45% in 2022, then fell 0.09% in 2024.
  • Over 5 years, Goodwill stood at $23.0 billion in 2021, then increased by 26.15% to $29.0 billion in 2022, then rose by 0.82% to $29.2 billion in 2023, then increased by 9.2% to $31.9 billion in 2024, then increased by 4.69% to $33.4 billion in 2025.
  • According to Business Quant data, Goodwill over the past three periods came in at $33.4 billion, $33.3 billion, and $32.3 billion for Q4 2025, Q3 2025, and Q2 2025 respectively.