Alphabet (GOOGL) Goodwill (2014 - 2026)
Alphabet's Goodwill was $57.83 billion in Q2 2026, up 78.8% from $32.34 billion a year earlier and up 0.1% from the prior quarter.
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Analysis
Alphabet (GOOGL) Goodwill (2014 - 2026) Analysis & Trends
At the end of FY2025, Goodwill at Alphabet came in at $33.38 billion, up 4.7% from FY2024.
- Goodwill has now increased for 12 consecutive years, with a five-year compound annual growth rate of 9.5% (FY2020 to FY2025).
- In earlier years, Goodwill was $31.89 billion in FY2024 (+9.2%), $29.2 billion in FY2023 (+0.8%), $28.96 billion in FY2022 (+26.2%) and $22.96 billion in FY2021 (+8.4%).
- The Q2 2026 figure marks the highest quarterly Goodwill in data going back to Q4 2014.
- Compared with a year earlier, Goodwill has increased for eight straight quarters, with growth averaging 25.9% over the last eight quarters.
- The best year-over-year quarter for Goodwill over five years was Q1 2026 (growth of 79.6%); the worst was Q2 2024 (a decline of 0.1%).
- Per Business Quant data, GOOGL's Goodwill in the three quarters before Q2 2026 was $57.77 billion (Q1 2026), $33.38 billion (Q4 2025) and $33.27 billion (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) |
|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn |
| 10 | Airbnb | 95.83 Bn | 49.06 Bn | 2.98 Bn |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 57.83 Bn |
| Mar 31, 2026 | 57.77 Bn |
| Dec 31, 2025 | 33.38 Bn |
| Sep 30, 2025 | 33.27 Bn |
| Jun 30, 2025 | 32.34 Bn |
| Mar 31, 2025 | 32.17 Bn |
| Dec 31, 2024 | 31.89 Bn |
| Sep 30, 2024 | 31.94 Bn |
| Jun 30, 2024 | 29.19 Bn |
| Mar 31, 2024 | 29.18 Bn |
| Dec 31, 2023 | 29.20 Bn |
| Sep 30, 2023 | 29.15 Bn |
| Jun 30, 2023 | 29.21 Bn |
| Mar 31, 2023 | 28.99 Bn |
| Dec 31, 2022 | 28.96 Bn |
| Sep 30, 2022 | 28.83 Bn |
| Jun 30, 2022 | 23.95 Bn |
| Mar 31, 2022 | 23.01 Bn |
| Dec 31, 2021 | 22.96 Bn |
| Sep 30, 2021 | 22.62 Bn |
API Access
Alphabet Goodwill API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=goodwill&ticker=GOOGL&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "goodwill", "ticker": "GOOGL", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=goodwill&ticker=GOOGL&period=max&api_key=YOUR_API_KEY");
const data = await res.json();