Booking Holdings (BKNG) EBT Margin (2009 - 2026)
Booking Holdings' EBT Margin came in at 34.82% for Q2 2026, up 18.58 percentage points from 16.24% a year earlier and up 9.53 percentage points from the prior quarter.
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Analysis
Booking Holdings (BKNG) EBT Margin (2009 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Booking Holdings reported EBT Margin of 32.90%, up 9.19 percentage points year-over-year; for FY2025, it was 25.38%, down 5.34 percentage points from FY2024.
- EBT Margin carries a five-year change of +17.04 percentage points (FY2020 to FY2025).
- Going back by year, EBT Margin was 30.72% in FY2024 (+5.06 pp), 25.65% in FY2023 (+2.70 pp), 22.95% in FY2022 (+9.59 pp) and 13.37% in FY2021 (+5.03 pp).
- The five-year range for quarterly EBT Margin is -31.50% (Q1 2022) to 42.90% (Q3 2023).
- Year-over-year, EBT Margin has increased for four consecutive quarters, with an average year-over-year change of +2.81 percentage points over the last eight quarters.
- The fastest year-over-year change in EBT Margin over five years came in Q1 2023 (a gain of 39.52 percentage points), and the weakest in Q4 2023 (a drop of 27.27 percentage points).
- Business Quant data shows BKNG's EBT Margin at 25.29% (Q1 2026), 29.34% (Q4 2025) and 38.51% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,178.97 Bn | 3,936.50 Bn | 73.85 Bn | 115.82% |
| 2 | Meta Platforms | 1,981.30 Bn | 1,683.82 Bn | 49.47 Bn | 30.85% |
| 3 | Netflix | 296.22 Bn | 256.42 Bn | 6.52 Bn | 32.39% |
| 4 | Alibaba Group Holding | 254.92 Bn | 72.79 Bn | 15.11 Bn | 14.55% |
| 5 | Shopify | 184.25 Bn | 161.43 Bn | 1.71 Bn | 49.54% |
| 6 | Uber Technologies | 142.00 Bn | 113.98 Bn | 6.38 Bn | 23.09% |
| 7 | Booking Holdings | 123.19 Bn | 56.24 Bn | - | 34.82% |
| 8 | PDD Holdings | 110.41 Bn | -141.52 Bn | 9.45 Bn | 36.60% |
| 9 | Spotify Technology | 104.89 Bn | 62.12 Bn | 1.86 Bn | 15.07% |
| 10 | AppLovin | 104.19 Bn | 94.23 Bn | 1.70 Bn | 78.26% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 34.82% |
| Mar 31, 2026 | 25.29% |
| Dec 31, 2025 | 29.34% |
| Sep 30, 2025 | 38.51% |
| Jun 30, 2025 | 16.24% |
| Mar 31, 2025 | 8.32% |
| Dec 31, 2024 | 28.59% |
| Sep 30, 2024 | 35.89% |
| Jun 30, 2024 | 32.80% |
| Mar 31, 2024 | 21.22% |
| Dec 31, 2023 | 8.59% |
| Sep 30, 2023 | 42.90% |
| Jun 30, 2023 | 29.62% |
| Mar 31, 2023 | 8.02% |
| Dec 31, 2022 | 35.86% |
| Sep 30, 2022 | 35.96% |
| Jun 30, 2022 | 26.64% |
| Mar 31, 2022 | -31.50% |
| Dec 31, 2021 | 27.37% |
| Sep 30, 2021 | 20.70% |
API Access
Booking Holdings EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "BKNG", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=BKNG&period=max&api_key=YOUR_API_KEY");
const data = await res.json();