AppLovin (APP) EBT Margin (2020 - 2026)
AppLovin (APP) recorded EBT Margin of 78.26% in Q2 2026, up 8.03 percentage points from 70.23% a year earlier and up 0.57 percentage points from the prior quarter.
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Analysis
AppLovin (APP) EBT Margin (2020 - 2026) Analysis & Trends
On a TTM basis, AppLovin's EBT Margin came in at 76.31% as of Jun 30, 2026, up 13.26 percentage points year-over-year; for FY2025, it came in at 72.12%, up 22.13 percentage points from FY2024.
- Annual EBT Margin has increased for three straight years, with a five-year change of +81.48 percentage points (FY2020 to FY2025).
- Across earlier years, EBT Margin came in at 50.00% in FY2024 (+22.76 pp), 27.23% in FY2023 (+34.52 pp), -7.28% in FY2022 (-8.94 pp) and 1.66% in FY2021 (+11.01 pp).
- The Q2 2026 figure is the highest quarterly EBT Margin in data going back to Q1 2020.
- On a year-over-year basis, EBT Margin has increased for six consecutive quarters, with an average year-over-year change of +24.01 percentage points over the last seven quarters.
- Peak year-over-year performance for EBT Margin in the last five years was a gain of 43.36 percentage points in Q3 2024, against a drop of 22.98 percentage points in Q1 2022 at the low end.
- Per Business Quant, the preceding three quarters came in at 77.69% (Q1 2026), 75.60% (Q4 2025) and 72.66% (Q3 2025).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | EBT Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,142.52 Bn | 3,900.05 Bn | 73.85 Bn | 115.82% |
| 2 | Meta Platforms | 1,882.44 Bn | 1,584.96 Bn | 49.47 Bn | 30.85% |
| 3 | Netflix | 292.72 Bn | 252.92 Bn | 6.52 Bn | 32.39% |
| 4 | Alibaba Group Holding | 250.25 Bn | 68.12 Bn | 15.11 Bn | 14.55% |
| 5 | Shopify | 192.03 Bn | 169.21 Bn | 1.71 Bn | 49.54% |
| 6 | Uber Technologies | 141.56 Bn | 113.53 Bn | 6.38 Bn | 23.09% |
| 7 | Booking Holdings | 121.98 Bn | 55.03 Bn | - | 34.82% |
| 8 | PDD Holdings | 110.31 Bn | -141.62 Bn | 9.45 Bn | 36.60% |
| 9 | AppLovin | 102.49 Bn | 92.52 Bn | 1.70 Bn | 78.26% |
| 10 | Spotify Technology | 101.54 Bn | 58.77 Bn | 1.86 Bn | 15.07% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 78.26% |
| Mar 31, 2026 | 77.69% |
| Dec 31, 2025 | 75.60% |
| Sep 30, 2025 | 72.66% |
| Jun 30, 2025 | 70.23% |
| Mar 31, 2025 | 68.56% |
| Dec 31, 2024 | 53.50% |
| Sep 30, 2024 | 56.00% |
| Jun 30, 2024 | 44.71% |
| Mar 31, 2024 | 25.32% |
| Sep 30, 2023 | 12.64% |
| Jun 30, 2023 | 12.77% |
| Mar 31, 2023 | -0.47% |
| Dec 31, 2022 | -9.42% |
| Sep 30, 2022 | 0.23% |
| Jun 30, 2022 | 2.24% |
| Mar 31, 2022 | -25.26% |
| Dec 31, 2021 | 3.61% |
| Sep 30, 2021 | 2.35% |
| Jun 30, 2021 | 2.15% |
API Access
AppLovin EBT Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=ebt-margin&ticker=APP&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "ebt-margin", "ticker": "APP", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=ebt-margin&ticker=APP&period=max&api_key=YOUR_API_KEY");
const data = await res.json();