KPIs & Operating Metrics(New)
Growth Metrics

AppLovin (APP) EBT Margin (2020 - 2025)

AppLovin (APP) has disclosed EBT Margin for 6 consecutive years, with 94.03% as the latest value for Q4 2025.

  • On a quarterly basis, EBT Margin rose 56972.0% to 94.03% in Q4 2025 year-over-year; TTM through Dec 2025 was 72.12%, a 744.0% increase, with the full-year FY2025 number at 72.12%, up 2213.0% from a year prior.
  • EBT Margin was 94.03% for Q4 2025 at AppLovin, up from 72.66% in the prior quarter.
  • In the past five years, EBT Margin ranged from a high of 94.03% in Q4 2025 to a low of 475.69% in Q4 2024.
  • A 5-year average of 5.83% and a median of 2.98% in 2021 define the central range for EBT Margin.
  • Peak YoY movement for EBT Margin: crashed -41424bps in 2024, then soared 56972bps in 2025.
  • AppLovin's EBT Margin stood at 3.61% in 2021, then crashed by -361bps to 9.42% in 2022, then plummeted by -552bps to 61.45% in 2023, then plummeted by -674bps to 475.69% in 2024, then skyrocketed by 120bps to 94.03% in 2025.
  • Per Business Quant, the three most recent readings for APP's EBT Margin are 94.03% (Q4 2025), 72.66% (Q3 2025), and 84.23% (Q2 2025).