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TCTM Kids IT Education Inc., formerly known as Tarena International, operates in the IT-focused supplementary STEM education services industry. The company, headquartered in Beijing, China, provides a range of educational services to young children aged between three and eighteen.

TCTM's main business activities revolve around the provision of IT-focused supplementary STEM education services through its online and offline platforms. The company's education platform consists of three primary components: live distance instruction, classroom-based learning, and online learning modules. TCTM offers ten STEM education programs, including robotics programming, graphical intelligent programming, and Python artificial intelligence. These programs are designed to enhance students' logical thinking and practical skills.

The company generates revenue primarily from its STEM education segment, which accounts for approximately 93.4% of its total revenue. This segment's offerings include online and offline education platforms, instructor-led courses, and services. TCTM's primary customers are young children aged between three and eighteen, along with their parents and educators.

Within the industry, TCTM holds a significant position, boasting a strong brand reputation and a large pool of instructors. The company's competitive advantage lies in its ability to attract highly qualified instructors and its established teaching infrastructure. Its online and offline platforms have been well-received by students and parents, and the courses have proven effective in developing students' logical thinking and practical skills.

Key competitors in the STEM education market include New Oriental Education & Technology Group Inc. and Gaotu Education Technology Group Ltd. TCTM faces intense competition, particularly from other online education platforms offering similar courses and services.

The STEM education segment is TCTM's core business, contributing significantly to its revenue. However, the professional education segment, which previously made a substantial contribution to the company's revenue, was discontinued in 2024 following a strategic shift towards focusing on the STEM education segment. This disposal is expected to have a significant impact on the company's financial results.

On the other hand, TCTM's online education segment, although relatively new, has been growing rapidly. This segment offers online courses and services, including live distance instruction, online learning modules, and instructor-led courses. The increasing demand for online education and the company's efforts to expand its online presence are expected to drive this segment's continued growth.

TCTM's offline education segment, its traditional business, provides IT-focused supplementary STEM education services to young children through offline learning centers. This segment contributes approximately 6.8% of the company's total revenue. The offline courses and services, along with instructor-led courses and services, are the primary revenue generators for this segment.