BRAND HOUSE COLLECTIVE, INC. (: TBHC)

Brand House Collective Inc is a multi-brand merchandising supply chain and retail operator in the United States. The company operates brick-and-mortar stores and e-commerce websites under the Kirkland's Home brand and the Bed Bath & Beyond Home brand. It provides customers with curated high-quality product assortments for every room every moment and for every budget through its physical and online retail channels. As of November 1 2025 Brand House Collective Inc operated 306 stores in 35 states alongside its digital platforms.

Brand House Collective Inc generates revenue primarily through merchandise sales to customers across its store and e-commerce channels. Net sales consist of all merchandise sales net of returns shipping revenue associated with e-commerce sales gift card breakage revenue and revenue earned from its private label credit card program. The company sells a diverse range of home goods including decorative accessories furniture textiles seasonal items and other household products. Revenue is derived from customers purchasing these products through its Kirkland's Home stores Bed Bath & Beyond Home shops and its websites www.kirklands.com and www.bedbathandbeyondhome.com.

Brand House Collective Inc operates through the following segments:

• Kirkland's Home segment includes the operation of Kirkland's Home branded stores and the associated e-commerce website www.kirklands.com. This segment focuses on providing distinctive brand experiences with curated product assortments for home décor and seasonal items targeting value-conscious consumers.

• Bed Bath & Beyond Home segment involves the operation of shops-within-a-shop locations and small format neighborhood brick-and-mortar stores under licensed Beyond-owned trademarks including Bed Bath & Beyond Home Bed Bath & Beyond buybuy Baby and Overstock. This segment also includes the sale of Bed Bath & Beyond branded merchandise in existing Kirkland's Home stores pursuant to the trademark license agreement with Beyond.

Brand House Collective Inc operates in the highly competitive home décor industry in the United States. The company faces competition from national retailers specialty stores and e-commerce platforms offering similar home goods. Its competitive advantages stem from its multi-brand strategy exclusive trademark licenses with Beyond and its omni-channel approach combining physical stores with online sales. The company leverages its supply chain capabilities and curated assortments to differentiate itself in a market characterized by promotional activity and shifting consumer preferences.

Brand House Collective Inc serves individual consumers seeking home décor and household products. Its customer base includes value-conscious shoppers looking for curated assortments across various price points. The company serves customers through its store locations in 35 states and its nationwide e-commerce platforms. Specific customer names are not disclosed in the filing as the company sells directly to individual consumers rather than to named business clients.