Brand House Collective's three largest insider shareholders as of September 29, 2026 are Inc. Beyond, (Director, 8.93Mn shares), John Hartnett Lewis (TenPercentOwner, 1.56Mn shares), Partners, Llc Osmium (TenPercentOwner, 1.48Mn shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Inc. Beyond, | Director, TenPercentOwner | 8,934,465 | 0 | 8,934,465 | 68.7% | 07 Feb, 2025 |
| 2 | John Hartnett Lewis | TenPercentOwner | 0 | 1,563,250 | 1,563,250 | 12.0% | 14 Jan, 2022 |
| 3 | Partners, Llc Osmium | TenPercentOwner | 0 | 1,155,289 | 1,155,289 | 8.9% | 17 Jan, 2024 |
| 4 | W Michael Madden | Cfo | 230,527 | 0 | 230,527 | 1.8% | 08 Apr, 2025 |
| 5 | Charles Iii Pleas | Director | 197,230 | 0 | 197,230 | 1.5% | 27 Jun, 2024 |
| 6 | Steven J Collins | Director | 143,353 | 0 | 143,353 | 1.1% | 23 Jun, 2023 |
| 7 | Nicole Allyson Strain | Cfo And Coo | 133,133 | 0 | 133,133 | 1.0% | 07 Jun, 2022 |
| 8 | Susan S Lanigan | Director | 113,230 | 0 | 113,230 | 0.9% | 27 Jun, 2024 |
| 9 | Amy Ervin Sullivan | President, Ceo | 106,427 | 0 | 106,427 | 0.8% | 05 Feb, 2024 |
| 10 | Wilson R Iii Orr | Director | 99,563 | 0 | 99,563 | 0.8% | 23 Jun, 2023 |
| 11 | Chris Shimojima | Director | 95,230 | 0 | 95,230 | 0.7% | 27 Jun, 2024 |
| 12 | Ann E Joyce | Interim Ceo | 90,906 | 0 | 90,906 | 0.7% | 27 Jun, 2024 |
| 13 | Jeffery Owen | Director | 74,453 | 0 | 74,453 | 0.6% | 23 Jun, 2022 |
| 14 | Jill A. Soltau | Director | 43,702 | 0 | 43,702 | 0.3% | 27 Jun, 2024 |
| 15 | Michael A. Holland | Sr. Vp And Cto | 18,684 | 0 | 18,684 | 0.1% | 28 Mar, 2022 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 02 Apr, 2026 | Lisa Foley Dubois | Chief Marketing Officer | Disposed F | 28,951 | $0.94 | $27.21K | 71,049 | Direct |
| 02 Apr, 2026 | Neely J. Tamminga | Director | Disposed D | 23,463 | — | — | 0 | Direct |
| 01 Apr, 2026 | Amy Ervin Sullivan | President, Ceo | Disposed F | 18,939 | $0.94 | $17.80K | 589,640 | Direct |
| 02 Apr, 2026 | Eric L. Schwartzman | Director | Disposed D | 23,463 | — | — | 0 | Direct |
| 02 Apr, 2026 | Tamara Ward | Director | Disposed D | 23,463 | — | — | 0 | Direct |
| 02 Apr, 2026 | Steven C Woodward | Director | Disposed D | 223,463 | — | — | 0 | Direct |
| 01 Apr, 2026 | Melody Rose Jubert | Chief Transformation Officer | Disposed F | 7,907 | $0.94 | $7.43K | 131,930 | Direct |
| 02 Apr, 2026 | Andrea K. Courtois | Cfo | Disposed F | 29,650 | $0.94 | $27.87K | 70,350 | Direct |
| 02 Apr, 2026 | Amy Ervin Sullivan | President, Ceo | Disposed F | 111,690 | $0.94 | $104.98K | 477,950 | Direct |
| 02 Apr, 2026 | Andrea K. Courtois | Cfo | Disposed D | 70,350 | — | — | 0 | Direct |
| 02 Apr, 2026 | Lisa Foley Dubois | Chief Marketing Officer | Disposed D | 71,049 | — | — | 0 | Direct |
| 02 Apr, 2026 | Melody Rose Jubert | Chief Transformation Officer | Disposed F | 30,460 | $0.94 | $28.63K | 101,470 | Direct |
| 02 Apr, 2026 | Amy Ervin Sullivan | President, Ceo | Disposed D | 477,950 | — | — | 0 | Direct |
| 02 Apr, 2026 | Melody Rose Jubert | Chief Transformation Officer | Disposed D | 101,470 | — | — | 0 | Direct |
| 27 Mar, 2026 | Amy Ervin Sullivan | President, Ceo | Disposed F | 3,612 | $0.90 | $3.23K | 608,579 | Direct |
| 27 Mar, 2026 | Melody Rose Jubert | Chief Transformation Officer | Disposed F | 1,382 | $0.90 | $1.24K | 141,219 | Direct |
| 04 Feb, 2026 | Amy Ervin Sullivan | President, Ceo | Disposed F | 7,413 | $1.12 | $8.30K | 612,191 | Direct |
| 19 Oct, 2025 | Lisa Foley Dubois | Chief Marketing Officer | Acquired A | 100,000 | $0.00 | $0 | 100,000 | Direct |
| 23 Sep, 2025 | Steven C Woodward | Director | Acquired A | 23,463 | $0.00 | $0 | 223,463 | Direct |
| 23 Sep, 2025 | Tamara Ward | Director | Acquired A | 23,463 | $0.00 | $0 | 23,463 | Direct |