Sportradar Group AG (NASDAQ: SRAD)

Sportradar Group AG is a technology platform that enables next generation engagement in sports and provides business to business solutions to the global sports betting industry. The company collects processes and distributes sports data odds and audiovisual content to betting operators sports leagues and media companies. Its offerings support data driven betting integrity monitoring fan engagement and media distribution. Sportradar Group AG operates worldwide from its headquarters in St Gallen Switzerland.

Sportradar Group AG generates revenue by selling its data odds content and technology solutions to business to business customers. Primary products include pre match and live odds sports data feeds live audiovisual streams integrity services iGaming content and marketing tools. The company serves betting operators who need odds and risk management sports leagues that seek data distribution and fan engagement solutions and media companies that require content and analytics. Revenue is derived from long term contracts and usage based fees across its global client base.

Sportradar Group AG holds a leading position in the sports betting technology market often cited as the number one business to business provider to the industry by revenue. Its main competitors include Genius Sports Stats Perform Infront Sports & Media and BetConstruct. Competitive advantages stem from its extensive relationships with betting operators deep integrations with leagues and media partners a vast historical data archive a global network of data journalists and proprietary odds generation models. The company's early investments in virtual sports and iGaming further differentiate it from rivals.

Sportradar Group AG serves a diverse customer base that includes major betting operators such as Bet365 Caesars DraftKings Entain FanDuel Flutter and William Hill. It also works with technology and internet firms like Apple OpenAI Meta Platforms Google and Amazon as well as broadcasters including CBS Sports ESPN Fox Sports and Rogers Media. In addition the company maintains relationships with more than 400 sports leagues and federations worldwide. Its top ten customers accounted for approximately 27% of total revenue in 2025 while the top 200 contributed about 79% of revenue.