Okta, Inc. (NASDAQ: OKTA)

Okta, Inc. operates as a leading independent identity partner, focusing on providing secure digital access solutions. The company's core business revolves around identity management, enabling organizations to securely connect users to various technologies and services. Okta's platforms are designed to address the critical layer of security in an organization's infrastructure, particularly in the context of digital transformation, cloud adoption, and evolving security threats. The company's vision is to free everyone to safely use any technology, with identity being the key to achieving this goal. Okta's purpose is to bring simple and secure digital access to people and organizations worldwide.

Okta generates revenue primarily through multi-year subscriptions to its cloud-based offerings. The company's primary products include the Okta Platform and the Auth0 Platform, which cater to different aspects of identity management. The Okta Platform is designed for workforce identity management, helping organizations manage and secure access for employees, contractors, and partners. The Auth0 Platform, on the other hand, is developer-centric and enables companies to embed secure identity management into customer-facing applications. Okta's customer base is diverse, spanning nearly every industry and ranging from small organizations to large enterprises, universities, nonprofits, and government agencies.

• Okta Platform: This segment focuses on workforce identity management, providing solutions such as Single Sign-on, Adaptive Multi-Factor Authentication (MFA), API Access Management, Access Gateway, Okta Device Access, Universal Directory, Identity Threat Protection, Identity Security Posture Management (ISPM), Lifecycle Management, Okta Workflows, Okta Identity Governance, Cross App Access (XAA), Advanced Server Access, and Okta Privileged Access. These products cater to organizations looking to secure and manage access for their employees and partners.

• Auth0 Platform: This segment is tailored for customer identity management, offering products like Universal Login, Attack Protection Suite, Adaptive MFA, Passwordless, Machine-to-Machine Tokens, Private Cloud, Organizations, Extensibility, Enterprise Connections, Fine Grained Authorization, and Auth0 for AI Agents. These solutions are designed for developers to securely and efficiently embed identity management into their applications.

Okta holds a strong position in the identity management industry, competing with both cloud-based and on-premises enterprise application software providers. The company's principal competitor is Microsoft. Okta's competitive advantages include its flexibility, independence, comprehensive product capabilities, and a robust ecosystem of integrations. The company's platforms are designed to be versatile, catering to both workforce and customer identity use cases. Okta's commitment to open standards and its extensive partner ecosystem further enhance its competitive position. The company's ability to innovate and adapt to evolving customer needs and technological advancements is a key factor in its market leadership.

Okta's customer base is extensive, with over 20,000 customers as of January 31, 2026. These customers include leading global organizations ranging from large enterprises to small- and medium-sized businesses, universities, nonprofits, and government agencies. The company's solutions are used to secure and manage identities across various industries, demonstrating the broad applicability and relevance of Okta's offerings in the modern digital landscape.