Sweetgreen, Inc. (NYSE: SG)

Sweetgreen, Inc. is a mission driven restaurant and lifestyle brand that operates a chain of fast casual eateries focused on serving healthy, customizable food at scale. As of December 28, 2025 the company owned and operated 281 locations across 24 states and Washington, D. C., offering a core menu of salads, bowls and plates that guests can personalize with a variety of ingredients and house made dressings. The business emphasizes ingredient transparency, responsible sourcing and in house preparation to connect consumers with real food.

Sweetgreen generates revenue primarily from the sale of food and beverages through its owned restaurants, which serve customers via dine in, takeout, delivery and catering channels. Sales are driven by the company’s core menu, seasonal and limited time offerings, and exclusive items available through its digital platforms such as the Sweetgreen app and website. The firm also earns income from digital order fees and partnerships with third party delivery services, although the majority of sales come directly from its restaurant locations.

Sweetgreen competes in the fast casual and quick service restaurant sectors, facing competition from national chains such as Chipotle Mexican Grill, Panera Bread and Taco Bell, as well as regional and local eateries that emphasize fresh, health focused menus. The company also contends with growing pressure from delivery aggregators like DoorDash, Uber Eats and Grubhub, which can steer demand toward alternative options. Sweetgreen’s competitive advantages stem from its proprietary supply chain that emphasizes direct relationships with farmers, its commitment to food safety and quality, its digitally native customer engagement and its strong brand identity built around wellness and sustainability.

The company’s customers are primarily health conscious individuals seeking convenient, nutritious meals for lunch or dinner, including office workers, students and urban residents who value customizable menu options. While the filing does not disclose specific client names, the broad appeal of its salad centric menu attracts a diverse demographic that spans various age groups and income levels seeking better for on the go food choices.