National Research Corporation provides experience management solutions for the healthcare industry. The company helps healthcare organizations understand patients consumers clinicians employees and communities through data collection analysis and actionable insights. It operates under the brand NRC Health and focuses on humanizing healthcare interactions.

The company generates revenue primarily through subscription based service agreements for its suite of solutions. Renewals of existing contracts and sales of additional modules to current customers drive recurring revenue. New customer acquisition also contributes to sales.

The company operates through the following segments: Patient Experience Consumer Experience Employee Experience Market Experience and Governance Solutions.

• The Patient Experience segment offers subscription based tools that collect and measure patient feedback across care settings using digital platforms and traditional survey methods. It provides insights improvement plans and coaching to enhance patient engagement loyalty and reimbursement under value based models.

• The Consumer Experience segment provides solutions that monitor online reputation manage listings and gather consumer insights to support patient acquisition and brand loyalty. It also offers star rating publishing review monitoring and nGage cross journey listening tools.

• The Employee Experience segment delivers engagement pulse lifecycle and safety surveys combined with analytics to improve workforce wellbeing and patient safety. It helps leaders identify trends and take actions that boost morale and reduce turnover.

• The Market Experience segment supplies syndicated surveys and analytics that measure healthcare consumer perceptions brand performance and competitive positioning. It enables customers to assess market trends and adjust strategies accordingly.

• The Governance Solutions segment operating as The Governance Institute offers membership services conferences publications advisory services and research to support board governance and strategic planning for health systems. It also tracks industry trends and provides thought leadership to executives.

National Research Corporation holds a strong position in the healthcare experience management market competing with firms such as Press Ganey and Qualtrics. Its competitive advantages stem from nearly forty five years of industry experience a large installed base of healthcare systems and a proprietary database of consumer insights. The company also benefits from a scalable subscription based revenue model and a broad portfolio that spans the patient consumer employee and governance dimensions of healthcare.

The company serves a diversified base of healthcare organizations across the United States including hospitals health systems and outpatient providers. Over two hundred fifty of the top four hundred healthcare systems by net patient revenue use one or more of its solutions. The ten largest customers accounted for twenty percent of total revenue in the most recent fiscal year.