Kaixin Holdings is a holding company incorporated in the Cayman Islands that conducts its automotive business through wholly owned subsidiaries in the People's Republic of China. The company's primary activity is the sale of domestic and imported automobiles, including premium brands such as Audi BMW Mercedes-Benz Land Rover Bentley Rolls-Royce and Porsche. Kaixin Holdings also operates a new energy vehicle department focused on developing commercial electric vehicles for logistics applications.

Kaixin Holdings generates revenue principally from the sale of new and used automobiles to customers in China. Revenue also includes service fees from technology consulting and operational management services provided to affiliated entities that support the automobile sales process. The company's dealership network supplies vehicles that undergo inspection and reconditioning before being offered to buyers.

The company operates in a highly fragmented automobile market in China where it competes on the basis of a deep understanding of consumer preferences and a broad inventory of vehicles. Kaixin Holdings differentiates itself through an integrated online and offline sales model a unified brand and a technology driven inventory optimization system. Its focus on premium imported automobiles and its after sales service network provide additional competitive advantages relative to many traditional dealers.

Kaixin Holdings serves individual consumers across China who purchase premium and used automobiles for personal use. Its customers include buyers of brands such as Audi BMW Mercedes-Benz Land Rover Bentley Rolls-Royce and Porsche as well as buyers of other makes and models available through its dealership network.