Super Hi International Holding Ltd. (NASDAQ: HDL)

Super Hi International Holding Ltd. operates an international chain of Haidilao hot pot restaurants that serve Chinese cuisine centered on the hot pot dining experience.

The company states its mission to become a leading global integrated restaurant group to build the world’s premier Chinese cuisine brand and to promote Chinese culinary heritage worldwide.

With roots in Sichuan dating back to 1994 the Haidilao brand has grown into one of the most popular and largest Chinese cuisine brands globally and the company acts as its exclusive operator outside Greater China.

Since opening its first restaurant in Singapore in 2012 the firm has expanded to 126 self operated locations across 14 countries in Asia North America Europe and Oceania as of December 31 2025.

The company does not have any restaurant presence in Greater China which includes the Chinese mainland Hong Kong Macau and Taiwan.

All restaurants are owned and operated by the company and the premises are leased rather than owned.

The business follows a standardized operating model that is adjusted to local tastes through menu localization service adaptations and marketing initiatives.

In addition to dine in service the firm offers delivery through its own hotline social media and third party platforms and sells packaged food items condiments and other products under the Haidilao brand.

The company generates revenue primarily from the sale of food and beverages in its Haidilao restaurants.

In 2025 total revenue reached US$840.8 million reflecting growth from US$686.4 million in 2023 and US$778.3 million in 2024.

The increase was driven by both new restaurant openings and comparable store sales growth which was 7.1 percent in 2024 and 2.9 percent in 2025.

Average daily revenue per restaurant rose from US$16.3 thousand in 2023 to US$17.7 thousand in 2024 and to US$18.1 thousand in 2025.

Table turnover improved from 3.5 times per day in 2023 to 3.8 times per day in 2024 and to 3.9 times per day in 2025.

Delivery services which began in 2019 provide an additional revenue stream by bringing the Haidilao dining experience to customers who prefer to eat at home.

The firm also earns income from the retail of packaged hot pot ingredients soup bases sauces and other food products sold under the Haidilao brand to consumers and retail partners.

These complementary activities help capture demand from customers who want to enjoy the brand outside the restaurant environment.

Super Hi International Holding Ltd. holds a leading position among international Chinese cuisine restaurant brands.

The company is regularly cited as one of the most valuable restaurant brands worldwide and has been ranked among the top 25 most valuable restaurant brands by Brand Finance for several consecutive years.

Its competitive advantages stem from strong brand awareness a proven management philosophy that aligns employee interests with company goals and enforces disciplined operational control.

The philosophy known as “aligned interests and disciplined management” includes a mentor mentee system and a piece rate compensation plan that rewards productivity and quality.

The group management structure organizes restaurants into regional clusters overseen by regional managers who act as a bridge between headquarters strategy and day to day operations.

Headquarters sets key performance indicators for each restaurant and uses a rating system of A B C or lower to evaluate performance quarterly.

The approach has been studied as a case study by Harvard Business School and has proven effective in the international market where the company now operates 126 restaurants.

Standardization of core processes ensures consistent food safety service quality and supply chain reliability across all locations.

Localization of menu items service details and marketing efforts allows the brand to resonate with diverse consumer preferences in each market.

The firm competes with a variety of other chain and independent restaurants that offer Chinese food or hot pot but few possess the same combination of global scale brand equity and operational discipline.

The company serves a broad consumer base that includes individual diners families and groups seeking a hot pot meal in a restaurant setting.

In 2025 the restaurants recorded approximately 32.0 million guest visits reflecting steady foot traffic across the network.

The loyalty program had about 8.5 million members as of the same date indicating strong repeat patronage.

Delivery customers who prefer to enjoy the Haidilao experience at home also contribute to sales and expand the reach of the brand.

Retail customers purchase packaged soups sauces and other food products through grocery stores online channels and other outlets allowing them to prepare meals at home.

The restaurants provide signature services such as free fruits snacks hairbands eyeglass cleaning cloths and manicure services in the waiting area to enhance guest comfort.

Staff offer personalized cooking time suggestions for hot pot ingredients to help first time guests achieve the best results.

From time to time locations collaborate with third parties to host cultural events such as art exhibitions festival celebrations and holiday themed activities.

While the filing does not disclose specific customer names the overall base consists of everyday consumers across the regions where the company operates.