Alphabet GOOGL Peer Comparison

NASDAQ GOOGL
$343.50 +5.26 (+1.56%)
At close: Oct 2, 2026 · 4:00 PM EDT
Peer Comparison

328 Comparable Companies

Industry Group Internet Platforms

Alphabet Inc. (GOOGL) is the 2nd largest of 328 Internet Platforms companies by market capitalisation, at 4.17 Tn, behind Apple at 4.87 Tn. It trades on a P/E of 17.10, broadly in line with the peer median of 17.42. The table below compares all 328 on 7 financial metrics, including companies with a secondary business in the group.

Download Data
# Symbol Company Industry Mkt Cap Price Chg % 1Y P/E P/S Enterprise Value
1 AAPL 2nd Apple Digital Marketplaces 4.87 Tn 333.69 +1.02% +29.77% 37.93 10.44 4.62 Tn
2 GOOGL Alphabet Digital Advertising 4.17 Tn 343.50 +1.56% +39.81% 17.10 9.36 3.93 Tn
3 MSFT 2nd Microsoft Video Games 3.84 Tn 517.53 +0.92% +0.35% 28.75 11.58 3.77 Tn
4 AMZN 2nd Amazon Com Digital Marketplaces 2.71 Tn 251.52 +1.33% +13.09% 20.48 3.72 2.23 Tn
5 META Meta Platforms Social Media 1.86 Tn 728.08 +0.30% +0.14% 27.11 8.10 1.55 Tn
6 NFLX Netflix Streaming 279.23 Bn 67.06 -1.16% -42.31% 20.58 5.77 239.43 Bn
7 BABA Alibaba Group Holding Digital Marketplaces 245.86 Bn 105.86 -1.47% -44.09% 23.34 1.63 63.73 Bn
8 SHOP Shopify E-commerce Software 196.08 Bn 151.39 +1.54% +0.06% 101.70 14.78 173.27 Bn
9 UBER Uber Technologies Ride-Hailing and Delivery 138.90 Bn 68.09 +0.28% -29.52% 14.48 2.52 110.88 Bn
10 BKNG Booking Holdings Digital Marketplaces 119.48 Bn 159.02 -0.79% -26.71% 16.94 4.23 52.53 Bn
11 PDD PDD Holdings Digital Marketplaces 107.30 Bn 75.38 -1.46% -44.26% 7.84 1.65 -144.64 Bn
12 SPOT Spotify Technology Streaming 97.33 Bn 472.86 -3.77% -33.15% 24.94 4.61 54.56 Bn
13 ABNB Airbnb Digital Marketplaces 95.83 Bn 162.43 +1.22% +33.70% 35.73 7.28 49.06 Bn
14 APP AppLovin Digital Advertising 89.93 Bn 268.22 -4.65% -60.77% 20.42 13.17 79.97 Bn
15 MELI Mercadolibre Digital Marketplaces 86.01 Bn 1,696.56 +0.68% -24.48% 46.17 2.44 62.03 Bn
16 DASH DoorDash Ride-Hailing and Delivery 81.95 Bn 189.15 +3.83% -29.97% 97.71 5.16 61.33 Bn
17 WBD 2nd Warner Bros. Discovery Streaming 77.60 Bn 30.94 -0.03% +60.81% -24.53 2.15 63.26 Bn
18 NTES NetEase Video Games 74.83 Bn 117.21 -2.82% -23.51% 16.79 4.48 32.10 Bn
19 TGT 2nd Target Digital Marketplaces 70.86 Bn 155.99 -0.41% +74.27% 16.14 0.66 65.45 Bn
20 NU 2nd Nu Holdings Digital Marketplaces 64.91 Bn 13.43 +1.13% -11.76% 17.98 3.36 8.89 Bn
21 SE Sea Digital Marketplaces 58.26 Bn 95.21 -0.06% -48.32% 34.17 2.19 18.14 Bn
22 EA Electronic Arts Video Games 52.84 Bn 209.70 +0.00% — 48.79 6.74 43.76 Bn
23 TEAM 2nd Atlassian Digital Marketplaces 48.88 Bn 187.89 -1.06% +24.39% -908.12 7.44 42.16 Bn
24 EBAY Ebay Digital Marketplaces 47.35 Bn 106.40 +0.48% +20.36% 21.31 3.94 33.88 Bn
25 LYV 2nd Live Nation Entertainment Digital Marketplaces 39.78 Bn 168.81 +1.14% +7.75% -157.50 1.51 8.85 Bn
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About these peers

Who are Alphabet Inc.'s peers and competitors?

Alphabet Inc. (GOOGL) is compared with 328 US-listed companies in the Internet Platforms industry group, of which 200 have it as their primary business and 128 run a substantial Internet Platforms business alongside something else.

How are these peers chosen?

Peers are every company that BQ-MICS, our own multi-industry classification system, places in the same industry group as Alphabet Inc.. Unlike a single-label scheme, BQ-MICS assigns each company a primary industry and any secondary industries it genuinely operates in, and records the reasoning behind every assignment. Tap the info icon beside any ticker to read it.

What does "2nd" next to a ticker mean?

It marks a secondary match: the company operates a real business in this industry group, but it is not its largest. Tick "Primary business only" above the table to compare against pure plays alone.

How often is this peer comparison updated?

Prices, market caps and valuation figures refresh with each session's close. The classification itself is reviewed whenever a company's filings change what it does, such as a new segment, a disposal or an acquisition.

Can I compare these peers on other metrics?

Yes. Use Edit Columns above the table to add any of 1,000+ financial metrics and ratios to the comparison, and Download Data to export it.

Alphabet Inc. Peers API

Pull Alphabet Inc.'s industry peers, with any metrics you choose plus the industry median and average, in one call with the Business Quant Peers API. Swap YOUR_API_KEY for your own key.

https://data.businessquant.com/peers?ticker=GOOGL&cols=Revenue%20(Quarter),Net%20Income%20(Quarter)&api_key=YOUR_API_KEY