GEN Restaurant Group, Inc. (NASDAQ: GENK)

GEN Inc. is one of the largest Asian casual dining restaurant concepts by total revenue in the United States. The company owns and operates a chain of restaurants that serve Korean and Korean-American cuisine featuring an all-you-can-eat format with tabletop grills where guests cook their own food. As of December 31, 2025 it operated 57 company-owned locations across states including California, Arizona, Hawaii, Nevada, Texas, New York, Oregon, North Carolina, Washington, New Jersey, Florida, and South Korea. In addition the company has partnered with grocery stores to offer ready-to-cook meals at over 800 locations with plans to expand to between 1,500 and 2,500 stores in 2026.

GEN Inc. generates revenue primarily from sales of food and beverages in its restaurants where customers pay an all-inclusive price for unlimited dishes. The average lunch price ranges from $20.95 to $20.99 and dinner prices range from $29.99 to $33.95 with select locations priced higher. The company also earns revenue from its wholesale business by supplying ready-to-cook meats and meal kits to national grocery retailers under partnership agreements. Customers include individual diners seeking a casual dining experience as well as shoppers who purchase the ready-to-cook products for home preparation.

GEN Inc. holds a notable position in the fragmented Asian casual dining sector where it competes with local Korean barbecue restaurants, regional chains, and other Asian cuisine concepts such as Chinese, Thai, Japanese and Vietnamese eateries. Its competitive advantages stem from the unique cook-it-yourself model that reduces labor needs, the all-you-can-eat pricing structure that appeals to broad demographics, and its in-house design and fabrication of ventilation systems which ensures consistent quality and cost control. The company also benefits from a strong supplier relationship with Sysco and a loyal customer base drawn from millennial and Gen Z food enthusiasts.

GEN Inc. serves a diverse customer base that includes individual consumers, families and young adults who enjoy interactive dining and affordable all-you-can-eat meals. Through its wholesale partnerships the company also reaches grocery store shoppers who purchase its ready-to-cook meats and meal kits for home consumption. No specific customer names are disclosed in the filing.