Sprinklr provides a Unified CXM platform that helps organizations manage customer interactions across channels and teams.
Its AI native platform enables customer facing teams from service to marketing to collaborate across internal silos, communicate across digital and traditional channels and use AI to deliver better customer experiences at scale.
The company’s mission is to empower enterprises to deliver next generation unified journeys that reimagine the customer experience.
Sprinklr was founded in 2011 and has spent over a decade building a single codebase architecture that combines structured and unstructured data from numerous sources.
By maintaining a common data foundation the platform can carry customer context across every stage of the lifecycle from discovery to purchase to care.
This approach allows brands to obtain a continuous connected view of the customer rather than fragmented moments from disconnected systems.
Sprinklr serves a broad range of industries and operates in the customer experience management software sector.
The system processes over 450 million conversations and makes over 8 billion AI predictions every day while handling more than 200 million contact center interactions each month.
It also tracks over 40,000 brands and influencers and manages over 4 billion profiles across digital channels.

Sprinklr generates revenue primarily through subscription fees for its Unified CXM platform.
The platform is offered as four product suites: Sprinklr Service, Sprinklr Social, Sprinklr Insights and Sprinklr Marketing.
Each suite provides AI based capabilities for specific functions such as customer service, social media management, consumer intelligence and marketing campaign management.
Customers pay for access to the platform and may add additional modules or increase usage across business units and geographies.
In addition to subscriptions Sprinklr offers professional services including implementation, training and managed services to help customers realize value from day one.
These services are billed separately and contribute to overall revenue.
The company’s customer base includes large enterprises, marketing agencies, government departments, non profit organizations and educational institutions.
As of January 31 2026 Sprinklr had 1,677 customers of which 59 percent were Fortune 100 companies.
It also had 141 customers with subscription revenue of at least one million dollars in the trailing twelve month period.
The average subscription revenue per customer in the million dollar cohort exceeded three million dollars for the most recent fiscal year.
Professional services represent a smaller portion of total revenue but play a key role in customer adoption and expansion.

Sprinklr operates in the highly fragmented customer experience management market where many vendors offer point solutions for specific functions.
The company asserts that it is the only platform that completely addresses unified CXM needs of enterprise scale organizations.
Competitors include suppliers of social media management tools, social listening platforms, customer service and contact center solutions, feedback management systems, content marketing and social advertising applications, as well as consulting firms and traditional CRM and ERP vendors.
Sprinklr’s competitive advantages stem from its unified data and customer context, its purpose built AI engine, its advanced listening capabilities and its scalable enterprise grade architecture.
The platform holds certifications such as ISO 27001, SOC 1, SOC 2, SOC 3, PCI DSS Level 1, FedRAMP authorization and compliance with GDPR and CCPA.
It is recognized as a leader by Gartner in content marketing platforms and voice of the customer solutions, and by Forrester in social suites and digital customer interaction solutions.
IDC also positions Sprinklr as a leader in contact center as a service and voice of the customer marketscapes.
These factors help Sprinklr differentiate itself and attract large multinational customers seeking a single vendor for end to end CXM.
The company continues to invest in research and development to extend its AI capabilities and maintain technological leadership.
Sprinklr continues to file patent applications and invest in specialized AI models for more than sixty industry verticals.

Sprinklr serves a diverse set of customers ranging from global corporations to public sector entities and nonprofit organizations.
Its customers are located in more than 90 countries and the platform supports over 150 languages.
The company reports that 59 percent of the Fortune 100 companies are among its clientele.
In addition to large enterprises Sprinklr works with marketing agencies that manage social and digital campaigns for multiple brands.
Government departments and educational institutions also use the platform to improve service delivery and engagement with constituents.
The average subscription revenue per customer in the million dollar cohort exceeded three million dollars indicating strong upsell potential within the existing base.
Sprinklr’s growth strategy focuses on increasing revenue from current customers by expanding product usage across additional divisions and geographies.
The company also seeks to grow its customer base by targeting new verticals and expanding its partner ecosystem.
While specific customer names are not disclosed in the filing the breadth of the base demonstrates the platform’s appeal across industries and regions.
International markets contributed approximately 44 percent of total revenue for the fiscal year ended January 31 2026.