Bath & Body Works, Inc. (NYSE: BBWI)

Bath & Body Works, Inc. is a global leader in personal care and home fragrance, offering products such as fine fragrance mist, body cream, lotion, eau de parfum, body wash, hand soap, sanitizer and candles with three wicks. The company has been operating for over 35 years, developing scents that aim to provide a luxury fragrance experience. It reaches consumers through a combination of physical stores, digital platforms and partner operated locations worldwide. As of January 31, 2026, the company operated 1,927 stores in the United States and Canada, maintained 573 international partner operated stores and supported 34 international e commerce sites, while also selling through Amazon in the United States.

The company generates revenue primarily from the sale of its personal care and home fragrance products across multiple channels. These channels include company operated stores in the United States and Canada, e commerce sites in those countries, and partner operated stores and e commerce sites in more than 45 other countries. In addition, Bath & Body Works, Inc. began selling on Amazon in the United States in February 2026 to expand its reach. The business is seasonal, with the fourth quarter, including the holiday selling season, typically representing about 40% of net sales. The company’s strategy under the Consumer First Formula focuses on creating innovative products, reinvigorating brand marketing, expanding distribution through digital and third party channels, and improving operational efficiency to drive future sales.

Bath & Body Works, Inc. holds a leading position in the personal care and home fragrance industry, competing with specialty retailers, department stores, online platforms and discount chains. The company’s competitive advantages include its status as a market leader in attractive growing categories, its iconic brand with global recognition, a global store footprint comprising approximately 2,500 locations, a loyalty program with about 40 million active members, and a fast, predominantly domestic, vertically integrated supply chain that enables speed and efficiency. These advantages support the company’s ability to maintain competitive pricing, invest in new product development and enhance the overall shopping experience.

The company serves a broad consumer base that includes individuals seeking personal care and home fragrance products for everyday use and special occasions. While the filing does not disclose specific customer names, the audience spans various age groups and demographics who purchase body care, home fragrance and related items through the company’s stores and online channels. The retailer also appeals to consumers looking for gifts and seasonal items, particularly during holidays and special celebrations.