Amber International Holding Limited is a digital asset wealth management and legacy marketing solutions provider that has undergone significant transformation in recent years. The company operates at the intersection of financial services and blockchain technology, delivering institutional-grade crypto financial solutions under the Amber Premium brand while maintaining residual marketing and enterprise solutions in Asia. Following strategic disposals of its mainland China enterprise and demand-side marketing businesses in 2024, the company completed a merger with Amber DWM Holding Limited in March 2025, shifting its primary focus toward digital asset wealth management services for institutional investors and high-net-worth individuals.

The company generates revenue through a diversified suite of digital asset wealth management products and services, including fiat on/off ramp services, over-the-counter trading and execution, standard earn and structured products, DeFi yield-enhanced offerings, and strategic funds. Revenue streams include sales commissions on distributed products, shared investment gains, and transaction-based fees. In its legacy business, the company earns income from data-driven marketing solutions and enterprise SaaS tools, primarily through campaign contracts and service agreements with marketers and merchants.

The company operates through the following segments:

• Institutional Crypto Financial Services and Solutions: This segment provides digital asset wealth management services under the Amber Premium brand, targeting institutional investors and high-net-worth individuals. Core offerings include personalized wealth management through a "1+N" premium service model, fiat on/off ramp services, OTC trading, earn and structured products, DeFi yield-enhanced solutions, and strategic funds. The segment leverages proprietary platforms, Web3 integration, and advanced data analytics to deliver secure, compliant, and innovative financial products in the digital asset space.

• Legacy Marketing and Enterprise Solutions: This segment delivers data-driven marketing and enterprise solutions in Asia, though it now represents a smaller portion of the business. Services include cross-channel marketing solutions, audience engagement tools, real-time bidding optimization, and SaaS-based enterprise solutions such as smart retail tools and data analytics platforms. The segment utilizes proprietary data assets and artificial intelligence to support marketers and merchants in customer acquisition, retention, and business decision optimization.

Amber International Holding Limited occupies a distinctive position in the digital asset wealth management industry, competing with both crypto-native firms and traditional financial institutions expanding into digital assets. Its competitive advantages include a regulatory-compliant framework across key financial hubs, a client-centric service model, and deep integration with Amber Group’s ecosystem, which provides access to advanced infrastructure, product development, and cross-selling opportunities. In the legacy marketing solutions space, the company competes with independent online marketing technology firms and large internet companies, differentiating itself through data analytics capabilities, cross-channel reach, and a "SaaS+X" enterprise model.

The company serves a dual customer base. In its digital asset wealth management segment, clients include institutional investors such as family offices, hedge funds, venture capital firms, and crypto-native institutions, as well as high-net-worth and ultra-high-net-worth individuals. As of June 2024, Amber Premium managed over 2,000 active clients with total client assets of approximately US$1 billion. In its legacy marketing and enterprise solutions segment, the company serves marketers, marketing agencies, and merchants across diverse industries, including personal care, beauty, and retail, through direct contracts and agency relationships.