Growth Metrics

Zhihu (ZH) Return on Sales (2020 - 2025)

Zhihu's Return on Sales history spans 6 years, with the latest figure at 0.0% for Q4 2025.

  • On a quarterly basis, Return on Sales fell 94360.0% to 0.0% in Q4 2025 year-over-year; TTM through Dec 2025 was 0.0%, a 27.0% decrease, with the full-year FY2025 number at 0.0%, changed 0.0% from a year prior.
  • Return on Sales hit 0.0% in Q4 2025 for Zhihu, down from 0.0% in the prior quarter.
  • Over the last five years, Return on Sales for ZH hit a ceiling of 943.6% in Q4 2024 and a floor of 0.08% in Q2 2024.
  • Historically, Return on Sales has averaged 47.17% across 5 years, with a median of 0.0% in 2022.
  • Biggest five-year swings in Return on Sales: soared 94360bps in 2024 and later crashed -94360bps in 2025.
  • Tracing ZH's Return on Sales over 5 years: stood at 0.0% in 2021, then surged by 58bps to 0.0% in 2022, then soared by 158bps to 0.0% in 2023, then surged by 104234869bps to 943.6% in 2024, then plummeted by -100bps to 0.0% in 2025.
  • Business Quant data shows Return on Sales for ZH at 0.0% in Q4 2025, 0.0% in Q3 2025, and 0.0% in Q2 2025.