Zhihu (ZH) Return on Sales (2020 - 2025)

Zhihu (ZH) posted Return on Sales of 0.0% for Q4 2025, down 413.79% sequentially from 0.0% in Q3 2025, and little changed YoY from 0.0% in Q4 2024.

Zhihu (ZH) Return on Sales (2020 - 2025) Analysis & Trends

Zhihu has reported Return on Sales for 6 years, with the latest figure at 0.0% in Q4 2025.

Quarterly Return on Sales changed 0.0% year-over-year to 0.0% in Q4 2025, while the trailing twelve-month figure through Dec 2025 was 0.0% (changed 0.0% YoY) and the FY2025 annual result came in at 0.0%, changed 0.0% from the prior year.
Return on Sales retreated to 0.0% in Q4 2025 per ZH's latest filing, from 0.0% in the prior quarter.
Over five years, Return on Sales peaked at 0.0% in Q2 2025 and troughed at 0.08% in Q2 2024.
A 5-year average of 0.01% and a median of 0.0% in 2022 frame the typical range for Return on Sales.
The sharpest annual moves came in 2024 and 2025: Return on Sales fell 7 bps in 2024, then grew 8 bps in 2025.
Over 5 years, Return on Sales stood at 0.0% in 2021, then soared by 57 bps to 0.0% in 2022, then soared by 160 bps to 0.0% in 2023, then decreased by 1 bps to 0.0% in 2024, then sank by 472 bps to 0.0% in 2025.
According to Business Quant data, Return on Sales over the past three periods registered 0.0%, 0.0%, and 0.0% for Q4 2025, Q3 2025, and Q2 2025 respectively.

#	Company	Market Cap	Enterprise Value	Gross Profit (Qtr)	ROS (Qtr)
1	Alphabet	4,165.61 Bn	3,736.57 Bn	73.85 Bn	0.01%
2	Meta Platforms	1,523.46 Bn	1,433.20 Bn	49.47 Bn	0.00%
3	Taboola.com	1,141.85 Bn	1,141.71 Bn	139.48 Mn	0.00%
4	Baidu	288.34 Bn	283.85 Bn	1.88 Mn	0.00%
5	Spotify Technology	103.44 Bn	93.20 Bn	1.75 Bn	0.00%
6	Joyy	77.39 Bn	76.50 Bn	205.64 Mn	0.00%
7	BILI Social International	60.58 Bn	60.58 Bn	405,933.00	0.00%
8	Nebius	50.20 Bn	40.57 Bn	295.20 Mn	0.00%
9	Reddit	30.00 Bn	27.22 Bn	734.60 Mn	0.00%
10	Zhihu	795.74 Mn	320.56 Mn	49.31 Bn	0.00%

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