Growth Metrics

Zhihu (ZH) Return on Sales (2021 - 2025)

Historic Return on Sales for Zhihu (ZH) over the last 6 years, with Q3 2025 value amounting to 0.12%.

  • Zhihu's Return on Sales rose 1300.0% to 0.12% in Q3 2025 from the same period last year, while for Sep 2025 it was 0.12%, marking a year-over-year increase of 2200.0%. This contributed to the annual value of 0.05% for FY2024, which is 1500.0% up from last year.
  • According to the latest figures from Q3 2025, Zhihu's Return on Sales is 0.12%, which was up 1300.0% from 0.18% recorded in Q2 2025.
  • Zhihu's Return on Sales' 5-year high stood at 0.18% during Q2 2025, with a 5-year trough of 0.82% in Q1 2022.
  • For the 5-year period, Zhihu's Return on Sales averaged around 0.23%, with its median value being 0.17% (2023).
  • Per our database at Business Quant, Zhihu's Return on Sales plummeted by -2000bps in 2021 and then surged by 6500bps in 2023.
  • Quarter analysis of 5 years shows Zhihu's Return on Sales stood at 0.37% in 2021, then surged by 58bps to 0.16% in 2022, then soared by 48bps to 0.08% in 2023, then soared by 280bps to 0.15% in 2024, then fell by -22bps to 0.12% in 2025.
  • Its Return on Sales was 0.12% in Q3 2025, compared to 0.18% in Q2 2025 and 0.01% in Q1 2025.