Balance Sheet
Cash Flow Statement
Daily Values
Growth Metrics
Income Statement
Others
Ratios
Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

Alphabet (GOOG) Return on Sales (2016 - 2025)

Alphabet (GOOG) has disclosed Return on Sales for 11 consecutive years, with 0.39% as the latest value for Q4 2024.

  • On a quarterly basis, Return on Sales rose 16.0% to 0.39% in Q4 2024 year-over-year; TTM through Dec 2024 was 0.39%, a 15.0% increase, with the full-year FY2023 number at 0.24%, up 3.0% from a year prior.
  • Return on Sales was 0.39% for Q4 2024 at Alphabet, up from 0.3% in the prior quarter.
  • In the past five years, Return on Sales ranged from a high of 0.39% in Q4 2024 to a low of 0.17% in Q1 2020.
  • A 5-year average of 0.27% and a median of 0.25% in 2022 define the central range for Return on Sales.
  • Peak YoY movement for Return on Sales: decreased -12bps in 2020, then rose 16bps in 2021.
  • Alphabet's Return on Sales stood at 0.33% in 2020, then fell by -1bps to 0.32% in 2021, then tumbled by -30bps to 0.23% in 2022, then increased by 6bps to 0.24% in 2023, then soared by 65bps to 0.39% in 2024.
  • Per Business Quant, the three most recent readings for GOOG's Return on Sales are 0.39% (Q4 2024), 0.3% (Q3 2024), and 0.28% (Q2 2024).