Alphabet GOOG
NASDAQ GOOG
$335.63 -7.25 (-2.11%)
As of: Aug 31, 2026 · 3:59 PM EDT

Alphabet (GOOG) Return on Sales (2014 - 2026)

Alphabet (GOOG) posted quarterly Return on Sales of 0.01% for Q2 2026, up 1.0% year-over-year from 0.01% in Q2 2025, and up 64.47% quarter-over-quarter from 0.01% in Q1 2026.

Analysis

Alphabet (GOOG) Return on Sales (2014 - 2026) Analysis & Trends

Alphabet (GOOG) has reported Return on Sales for 13 consecutive years, with 0.01% the latest figure, recorded in Q2 2026.

  • In Q2 2026, Return on Sales rose 1.0% year-over-year to 0.01%; the TTM figure through Jun 2026 stood at 0.01% (changed 0.0% YoY), while the FY2025 annual figure was 0.0%, changed 0.0% from the prior year.
  • Return on Sales advanced to 0.01% in Q2 2026 per GOOG's latest filing, from 0.01% in the prior quarter.
  • Across five years, Return on Sales topped out at 0.01% in Q2 2026 and bottomed at 0.0% in Q4 2022.
  • Historically, Return on Sales has averaged 0.0% across 5 years, with a median of 0.0% in 2024.
  • Annual changes were most pronounced in 2022 — Return on Sales changed 0 bps — and 2026, when it rose 1 bps.
  • Alphabet's Return on Sales stood at 0.0% in 2022, then soared by 34 bps to 0.0% in 2023, then grew by 15 bps to 0.0% in 2024, then grew by 10 bps to 0.0% in 2025, then surged by 209 bps to 0.01% in 2026.
  • Business Quant data shows GOOG's Return on Sales at 0.01% in Q2 2026, 0.01% in Q1 2026, and 0.0% in Q4 2025.
Peer Set

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) ROS (Qtr)
1 Alphabet 4,083.83 Bn 3,654.79 Bn 73.85 Bn 0.01%
2 Meta Platforms 1,456.07 Bn 1,365.81 Bn 49.47 Bn 0.00%
3 Spotify Technology 111.71 Bn 104.79 Bn 1.86 Bn 0.00%
4 Nebius 50.03 Bn 40.93 Bn 448.70 Mn 0.00%
5 Reddit 28.44 Bn 25.65 Bn 734.60 Mn 0.00%
6 Bilibili 13.59 Bn 11.45 Bn 433.97 Mn 0.00%
7 Tencent Music Entertainment 12.71 Bn 9.21 Bn 582.00 Mn -
8 Pinterest 12.21 Bn 10.93 Bn 922.30 Mn 0.00%
9 Match 9.45 Bn 8.86 Bn 648.84 Mn 0.00%
10 Snap 9.26 Bn 6.60 Bn 931.11 Mn 0.00%
Historic Data

Historic Data

Download Data
DateValue
Jun 30, 2026 0.01%
Mar 31, 2026 0.01%
Dec 31, 2025 0.00%
Sep 30, 2025 0.00%
Jun 30, 2025 0.00%
Mar 31, 2025 0.00%
Dec 31, 2024 0.00%
Sep 30, 2024 0.00%
Jun 30, 2024 0.00%
Mar 31, 2024 0.00%
Dec 31, 2023 0.00%
Sep 30, 2023 0.00%
Jun 30, 2023 0.00%
Mar 31, 2023 0.00%
Dec 31, 2022 0.00%
Sep 30, 2022 0.00%
Jun 30, 2022 0.00%
Mar 31, 2022 0.00%
Dec 31, 2021 0.00%
Sep 30, 2021 0.00%