Growth Metrics

Alphabet (GOOG) Return on Sales (2016 - 2026)

Alphabet (GOOG) has disclosed Return on Sales for 13 consecutive years, with 0.57% as the latest value for Q1 2026.

  • For Q1 2026, Return on Sales rose 19.0% year-over-year to 0.57%; the TTM value through Mar 2026 reached 0.38%, up 7.0%, while the annual FY2025 figure was 0.33%, 4.0% up from the prior year.
  • Return on Sales hit 0.57% in Q1 2026 for Alphabet, up from 0.3% in the prior quarter.
  • Across five years, Return on Sales topped out at 0.57% in Q1 2026 and bottomed at 0.18% in Q4 2022.
  • Average Return on Sales over 5 years is 0.28%, with a median of 0.28% recorded in 2024.
  • Year-over-year, Return on Sales fell -9bps in 2022 and then rose 19bps in 2026.
  • Alphabet's Return on Sales stood at 0.18% in 2022, then surged by 34bps to 0.24% in 2023, then rose by 15bps to 0.28% in 2024, then grew by 10bps to 0.3% in 2025, then soared by 88bps to 0.57% in 2026.
  • According to Business Quant data, Return on Sales over the past three periods came in at 0.57%, 0.3%, and 0.34% for Q1 2026, Q4 2025, and Q3 2025 respectively.