Alphabet (GOOG) Return on Sales (2014 - 2026)
Alphabet (GOOG) posted quarterly Return on Sales of 0.01% for Q2 2026, up 1.0% year-over-year from 0.01% in Q2 2025, and up 64.47% quarter-over-quarter from 0.01% in Q1 2026.
Alphabet (GOOG) Return on Sales (2014 - 2026) Analysis & Trends
Alphabet (GOOG) has reported Return on Sales for 13 consecutive years, with 0.01% the latest figure, recorded in Q2 2026.
- In Q2 2026, Return on Sales rose 1.0% year-over-year to 0.01%; the TTM figure through Jun 2026 stood at 0.01% (changed 0.0% YoY), while the FY2025 annual figure was 0.0%, changed 0.0% from the prior year.
- Return on Sales advanced to 0.01% in Q2 2026 per GOOG's latest filing, from 0.01% in the prior quarter.
- Across five years, Return on Sales topped out at 0.01% in Q2 2026 and bottomed at 0.0% in Q4 2022.
- Historically, Return on Sales has averaged 0.0% across 5 years, with a median of 0.0% in 2024.
- Annual changes were most pronounced in 2022 — Return on Sales changed 0 bps — and 2026, when it rose 1 bps.
- Alphabet's Return on Sales stood at 0.0% in 2022, then soared by 34 bps to 0.0% in 2023, then grew by 15 bps to 0.0% in 2024, then grew by 10 bps to 0.0% in 2025, then surged by 209 bps to 0.01% in 2026.
- Business Quant data shows GOOG's Return on Sales at 0.01% in Q2 2026, 0.01% in Q1 2026, and 0.0% in Q4 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,179.34 Bn | 3,750.30 Bn | 73.85 Bn | 0.01% |
| 2 | Meta Platforms | 1,534.00 Bn | 1,443.74 Bn | 49.47 Bn | 0.00% |
| 3 | Taboola.com | 1,136.26 Bn | 1,136.12 Bn | 139.48 Mn | 0.00% |
| 4 | Baidu | 288.64 Bn | 284.15 Bn | 1.88 Mn | 0.00% |
| 5 | Spotify Technology | 103.10 Bn | 92.86 Bn | 1.75 Bn | 0.00% |
| 6 | Joyy | 77.39 Bn | 76.50 Bn | 205.64 Mn | 0.00% |
| 7 | BILI Social International | 60.58 Bn | 60.58 Bn | 405,933.00 | 0.00% |
| 8 | Nebius | 49.24 Bn | 39.61 Bn | 295.20 Mn | 0.00% |
| 9 | 30.20 Bn | 27.41 Bn | 734.60 Mn | 0.00% | |
| 10 | Tencent Music Entertainment | 26.85 Bn | 24.15 Bn | 514.00 Mn | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Jun 30, 2026 | 0.01% |
| Mar 31, 2026 | 0.01% |
| Dec 31, 2025 | 0.00% |
| Sep 30, 2025 | 0.00% |
| Jun 30, 2025 | 0.00% |
| Mar 31, 2025 | 0.00% |
| Dec 31, 2024 | 0.00% |
| Sep 30, 2024 | 0.00% |
| Jun 30, 2024 | 0.00% |
| Mar 31, 2024 | 0.00% |
| Dec 31, 2023 | 0.00% |
| Sep 30, 2023 | 0.00% |
| Jun 30, 2023 | 0.00% |
| Mar 31, 2023 | 0.00% |
| Dec 31, 2022 | 0.00% |
| Sep 30, 2022 | 0.00% |
| Jun 30, 2022 | 0.00% |
| Mar 31, 2022 | 0.00% |
| Dec 31, 2021 | 0.00% |
| Sep 30, 2021 | 0.00% |