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Asset Utilization RatioAssets AverageDebt RatioDebt to EquityEBIT MarginEBITDA MarginEBT MarginEnterprise ValueEquity AverageEquity RatioFCF MarginFCF Payout RatioGross MarginInvested CapitalNet MarginOperating MarginReturn on AssetsReturn on Capital EmployedReturn on EquityReturn on Invested CapitalReturn on Sales

Alphabet (GOOG) Return on Sales (2016 - 2025)

Historic Return on Sales for Alphabet (GOOG) over the last 12 years, with Q4 2025 value amounting to 0.3%.

  • Alphabet's Return on Sales rose 300.0% to 0.3% in Q4 2025 from the same period last year, while for Dec 2025 it was 0.33%, marking a year-over-year increase of 400.0%. This contributed to the annual value of 0.33% for FY2025, which is 400.0% up from last year.
  • Per Alphabet's latest filing, its Return on Sales stood at 0.3% for Q4 2025, which was up 300.0% from 0.34% recorded in Q3 2025.
  • Alphabet's Return on Sales' 5-year high stood at 0.38% during Q1 2025, with a 5-year trough of 0.18% in Q4 2022.
  • For the 5-year period, Alphabet's Return on Sales averaged around 0.27%, with its median value being 0.28% (2024).
  • As far as peak fluctuations go, Alphabet's Return on Sales skyrocketed by 1600bps in 2021, and later tumbled by -900bps in 2022.
  • Over the past 5 years, Alphabet's Return on Sales (Quarter) stood at 0.27% in 2021, then tumbled by -35bps to 0.18% in 2022, then surged by 34bps to 0.24% in 2023, then increased by 15bps to 0.28% in 2024, then rose by 10bps to 0.3% in 2025.
  • Its last three reported values are 0.3% in Q4 2025, 0.34% for Q3 2025, and 0.29% during Q2 2025.