KPIs & Operating Metrics(New)
Growth Metrics

Meta Platforms (META) Return on Sales (2016 - 2025)

Meta Platforms (META) has disclosed Return on Sales for 15 consecutive years, with 0.38% as the latest value for Q4 2025.

  • Quarterly Return on Sales fell 5.0% to 0.38% in Q4 2025 from the year-ago period, while the trailing twelve-month figure was 0.3% through Dec 2025, down 8.0% year-over-year, with the annual reading at 0.3% for FY2025, 8.0% down from the prior year.
  • Return on Sales for Q4 2025 was 0.38% at Meta Platforms, up from 0.05% in the prior quarter.
  • The five-year high for Return on Sales was 0.43% in Q4 2024, with the low at 0.05% in Q3 2025.
  • Average Return on Sales over 5 years is 0.3%, with a median of 0.34% recorded in 2023.
  • The sharpest move saw Return on Sales rose 20bps in 2023, then crashed -33bps in 2025.
  • Over 5 years, Return on Sales stood at 0.31% in 2021, then tumbled by -53bps to 0.14% in 2022, then soared by 142bps to 0.35% in 2023, then grew by 23bps to 0.43% in 2024, then fell by -12bps to 0.38% in 2025.
  • According to Business Quant data, Return on Sales over the past three periods came in at 0.38%, 0.05%, and 0.39% for Q4 2025, Q3 2025, and Q2 2025 respectively.