Growth Metrics

Zhihu (ZH) Goodwill (2021 - 2025)

Zhihu's Goodwill history spans 5 years, with the latest figure at $17.7 million for Q3 2025.

  • On a quarterly basis, Goodwill fell 1.43% to $17.7 million in Q3 2025 year-over-year; TTM through Sep 2025 was $17.7 million, a 1.43% decrease, with the full-year FY2024 number at $17.3 million, down 35.69% from a year prior.
  • Goodwill hit $17.7 million in Q3 2025 for Zhihu, up from $17.6 million in the prior quarter.
  • Over the last five years, Goodwill for ZH hit a ceiling of $26.5 million in Q4 2023 and a floor of $7.9 million in Q3 2021.
  • Historically, Goodwill has averaged $18.1 million across 5 years, with a median of $17.7 million in 2025.
  • Biggest five-year swings in Goodwill: soared 139.62% in 2023 and later plummeted 34.21% in 2025.
  • Tracing ZH's Goodwill over 5 years: stood at $11.5 million in 2021, then skyrocketed by 54.13% to $17.8 million in 2022, then soared by 49.44% to $26.5 million in 2023, then plummeted by 33.72% to $17.6 million in 2024, then rose by 0.9% to $17.7 million in 2025.
  • Business Quant data shows Goodwill for ZH at $17.7 million in Q3 2025, $17.6 million in Q2 2025, and $17.4 million in Q1 2025.