Zhihu Inc. (ZH) EBT Margin (2020 - 2025)

Zhihu (ZH) posted EBT Margin of 33.94% for Q4 2025, down 387.29% sequentially from 6.96% in Q3 2025, and down 4368.0% YoY from 0.8% in Q4 2024.

Zhihu Inc. (ZH) EBT Margin (2020 - 2025) Analysis & Trends

Zhihu (ZH) has 6 years of EBT Margin data on file, last reported at 33.94% in Q4 2025.

  • Quarterly EBT Margin fell 4368.0% year-over-year to 33.94% in Q4 2025, while the trailing twelve-month figure through Dec 2025 was 8.3% (down 1799.0% YoY) and the FY2025 annual result came in at 6.31%, down 135.0% from the prior year.
  • EBT Margin fell to 33.94% in Q4 2025 per ZH's latest filing, from 6.96% in the prior quarter.
  • The five-year high for EBT Margin was 14.25% in Q2 2025, with the low at 82.33% in Q1 2022.
  • Average EBT Margin over 5 years is 24.23%, with a median of 22.01% recorded in 2023.
  • Year-over-year, EBT Margin jumped 6481 bps in 2023 and tumbled 4368 bps in 2025.
  • Zhihu's EBT Margin stood at 37.31% in 2021, then surged by 57 bps to 15.87% in 2022, then soared by 154 bps to 8.63% in 2023, then grew by 13 bps to 9.75% in 2024, then sank by 448 bps to 33.94% in 2025.
  • Business Quant data shows ZH's EBT Margin at 33.94% in Q4 2025, 6.96% in Q3 2025, and 14.25% in Q2 2025.

Peer Comparison

Historic Data

Download Data
DateValue
Dec 31, 2025 -33.94%
Sep 30, 2025 -6.96%
Jun 30, 2025 14.25%
Mar 31, 2025 -1.42%
Dec 31, 2024 9,745,906.71%
Sep 30, 2024 -1.17%
Jun 30, 2024 -9.39%
Mar 31, 2024 -17.12%
Dec 31, 2023 8.63%
Sep 30, 2023 -27.26%
Jun 30, 2023 -26.50%
Mar 31, 2023 -17.52%
Dec 31, 2022 -15.87%
Sep 30, 2022 -32.35%
Jun 30, 2022 -57.49%
Mar 31, 2022 -82.33%
Dec 31, 2021 -37.31%
Sep 30, 2021 -32.73%
Jun 30, 2021 -50.05%
Mar 31, 2021 -67.77%