Wpp (WPP) Amortizatization of Intangibles (2020 - 2025)

Wpp's (WPP) quarterly Amortizatization of Intangibles came in at $81.1 million in Q4 2025, down 32.02% year-on-year from $119.4 million in Q4 2024, and down 32.02% quarter-over-quarter from $119.4 million in Q4 2024.

Wpp (WPP) Amortizatization of Intangibles (2020 - 2025) Analysis & Trends

Wpp's Amortizatization of Intangibles history runs 6 years deep, the most recent figure standing at $81.1 million for Q4 2025.

  • On a quarterly basis, Amortizatization of Intangibles fell 32.02% year-over-year to $81.1 million in Q4 2025; TTM through Dec 2025 was $1.2 billion, a 4.13% decrease from a year earlier, with the FY2025 full-year figure at $81.1 million, down 32.02% from the prior year.
  • Amortizatization of Intangibles slipped to $81.1 million in Q4 2025 per WPP's latest filing, from $119.4 million in the prior quarter.
  • Across five years, Amortizatization of Intangibles topped out at $903.6 million in Q4 2023 and bottomed at $72.8 million in Q4 2022.
  • The 5-year median for Amortizatization of Intangibles is $119.4 million (2024), against an average of $261.7 million.
  • Across the five-year window, Amortizatization of Intangibles surged 1140.49% in 2023 and sank 86.79% in 2024, its largest moves.
  • Year by year, Amortizatization of Intangibles stood at $131.8 million in 2021, then plunged by 44.75% to $72.8 million in 2022, then jumped by 1140.49% to $903.6 million in 2023, then sank by 86.79% to $119.4 million in 2024, then tumbled by 32.02% to $81.1 million in 2025.
  • Per Business Quant, the three latest WPP Amortizatization of Intangibles figures stand at $81.1 million (Q4 2025), $119.4 million (Q4 2024), and $903.6 million (Q4 2023).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Amortizatization of Intangibles (Qtr)
1 AppLovin 139.99 Bn 137.23 Bn 1.64 Bn -
2 Omnicom 24.54 Bn 20.25 Bn 1.04 Bn -
3 Wpp 20.99 Bn 17.30 Bn - 81.14 Mn
4 Trade Desk 8.50 Bn 7.09 Bn 506.89 Mn -
5 36Kr Holdings 2.96 Bn 2.94 Bn 11.56 Mn -
6 Magnite 2.77 Bn 2.59 Bn 103.96 Mn -
7 Ziff Davis 1.98 Bn 1.46 Bn 223.32 Mn -
8 Stagwell 1.94 Bn 1.83 Bn 244.61 Mn -
9 DoubleVerify Holdings 1.76 Bn 1.59 Bn 147.67 Mn -
10 Token Cat 1.24 Bn 1.24 Bn - -

Historic Data

Download Data
DateValue
Dec 31, 2025 81.14 Mn
Dec 31, 2025 81.14 Mn
Dec 31, 2024 119.37 Mn
Dec 31, 2024 119.37 Mn
Dec 31, 2023 903.56 Mn
Dec 31, 2023 903.56 Mn
Dec 31, 2022 72.84 Mn
Dec 31, 2022 72.84 Mn
Dec 31, 2021 131.84 Mn
Dec 31, 2021 131.84 Mn
Dec 31, 2020 117.65 Mn
Dec 31, 2020 117.65 Mn