Wpp (WPP) Amortizatization of Intangibles (2020 - 2025)
Wpp's (WPP) quarterly Amortizatization of Intangibles came in at $81.1 million in Q4 2025, down 32.02% year-on-year from $119.4 million in Q4 2024, and down 32.02% quarter-over-quarter from $119.4 million in Q4 2024.
Wpp (WPP) Amortizatization of Intangibles (2020 - 2025) Analysis & Trends
Wpp's Amortizatization of Intangibles history runs 6 years deep, the most recent figure standing at $81.1 million for Q4 2025.
- On a quarterly basis, Amortizatization of Intangibles fell 32.02% year-over-year to $81.1 million in Q4 2025; TTM through Dec 2025 was $1.2 billion, a 4.13% decrease from a year earlier, with the FY2025 full-year figure at $81.1 million, down 32.02% from the prior year.
- Amortizatization of Intangibles slipped to $81.1 million in Q4 2025 per WPP's latest filing, from $119.4 million in the prior quarter.
- Across five years, Amortizatization of Intangibles topped out at $903.6 million in Q4 2023 and bottomed at $72.8 million in Q4 2022.
- The 5-year median for Amortizatization of Intangibles is $119.4 million (2024), against an average of $261.7 million.
- Across the five-year window, Amortizatization of Intangibles surged 1140.49% in 2023 and sank 86.79% in 2024, its largest moves.
- Year by year, Amortizatization of Intangibles stood at $131.8 million in 2021, then plunged by 44.75% to $72.8 million in 2022, then jumped by 1140.49% to $903.6 million in 2023, then sank by 86.79% to $119.4 million in 2024, then tumbled by 32.02% to $81.1 million in 2025.
- Per Business Quant, the three latest WPP Amortizatization of Intangibles figures stand at $81.1 million (Q4 2025), $119.4 million (Q4 2024), and $903.6 million (Q4 2023).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Amortizatization of Intangibles (Qtr) |
|---|---|---|---|---|---|
| 1 | AppLovin | 139.99 Bn | 137.23 Bn | 1.64 Bn | - |
| 2 | Omnicom | 24.54 Bn | 20.25 Bn | 1.04 Bn | - |
| 3 | Wpp | 20.99 Bn | 17.30 Bn | - | 81.14 Mn |
| 4 | Trade Desk | 8.50 Bn | 7.09 Bn | 506.89 Mn | - |
| 5 | 36Kr Holdings | 2.96 Bn | 2.94 Bn | 11.56 Mn | - |
| 6 | Magnite | 2.77 Bn | 2.59 Bn | 103.96 Mn | - |
| 7 | Ziff Davis | 1.98 Bn | 1.46 Bn | 223.32 Mn | - |
| 8 | Stagwell | 1.94 Bn | 1.83 Bn | 244.61 Mn | - |
| 9 | DoubleVerify Holdings | 1.76 Bn | 1.59 Bn | 147.67 Mn | - |
| 10 | Token Cat | 1.24 Bn | 1.24 Bn | - | - |
Historic Data
Download Data| Date | Value |
|---|---|
| Dec 31, 2025 | 81.14 Mn |
| Dec 31, 2025 | 81.14 Mn |
| Dec 31, 2024 | 119.37 Mn |
| Dec 31, 2024 | 119.37 Mn |
| Dec 31, 2023 | 903.56 Mn |
| Dec 31, 2023 | 903.56 Mn |
| Dec 31, 2022 | 72.84 Mn |
| Dec 31, 2022 | 72.84 Mn |
| Dec 31, 2021 | 131.84 Mn |
| Dec 31, 2021 | 131.84 Mn |
| Dec 31, 2020 | 117.65 Mn |
| Dec 31, 2020 | 117.65 Mn |