North America was Wpp’s largest region in fiscal 2025, bringing in $4.97B of $13.55B (37%).
| Geography | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| North America | $5.55B | $5.53B | $5.57B | $4.97B | |||||||
| United States | — | — | — | — | |||||||
| Asia Pacific, Latin America, Africa Middle East & Central Eastern Europe | $4.00B | $4.13B | $3.98B | $3.64B | |||||||
| Asia Pacific, Latin America, Africa & Middle East & Central & Eastern Europe | — | — | — | — | |||||||
| Western Continental Europe | $2.88B | $3.04B | $3.01B | $2.89B | |||||||
| United Kingdom | $2.00B | $2.16B | $2.19B | $2.06B | |||||||
| Total | $14.43B | $14.85B | $14.74B | $13.55B |
Wpp brought in $13.55B from its four regions in fiscal 2025, the year ended December 31, 2025. That was down 8.1% from $14.74B in fiscal 2024. North America was the largest at $4.97B (36.6%), ahead of Asia Pacific, Latin America, Africa Middle East & Central Eastern Europe at $3.64B (26.8%) and Western Continental Europe at $2.89B (21.3%). The remaining region, United Kingdom, brought in $2.06B.
Compared with fiscal 2024, every region above 2% of revenue shrank. Western Continental Europe held up best, down 4.0% to $2.89B, and North America fell the most, down 10.8% to $4.97B. From fiscal 2022 to 2025, combined revenue from these regions fell from $14.43B to $13.55B, a compound annual decline of 2.1%. North America's share of the total fell from 38.5% to 36.6%.
Global Integrated Agencies was Wpp’s largest segment in fiscal 2025, bringing in $11.96B of $13.55B (88%).
| Sub Segment | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|
| Global Integrated Agencies | $12.13B | $12.53B | $12.66B | $11.96B |
| Public Relations | $1.23B | $1.26B | $1.16B | $705.00M |
| Specialist Agencies | $1.06B | $1.05B | $924.00M | $889.00M |
| Total | $14.43B | $14.85B | $14.74B | $13.55B |
Wpp brought in $13.55B from its three segments in fiscal 2025, the year ended December 31, 2025. That was down 8.1% from $14.74B in fiscal 2024. Global Integrated Agencies was the largest at $11.96B (88.2%), ahead of Specialist Agencies at $889.00M (6.6%) and Public Relations at $705.00M (5.2%).
Compared with fiscal 2024, every segment above 2% of revenue shrank. Specialist Agencies held up best, down 3.8% to $889.00M, and Public Relations fell the most, down 39.0% to $705.00M. From fiscal 2022 to 2025, combined revenue from these segments fell from $14.43B to $13.55B, a compound annual decline of 2.1%. Global Integrated Agencies' share of the total rose from 84.1% to 88.2%.
Previously Stated was Wpp’s largest revenue line in fiscal 2016, bringing in $14.39B of $14.89B (97%).
| Retrospective application and retrospective restatement [axis] | FY 2016 |
|---|---|
| Previously Stated | $14.39B |
| Impact Due To Adoption Of Ifrs 15 | $498.40M |
| Total | $14.89B |
Wpp brought in $14.89B from its two revenue lines in fiscal 2016, the year ended December 31, 2016. Previously Stated was the largest at $14.39B (96.7%), ahead of Impact Due To Adoption Of Ifrs 15 at $498.40M (3.3%).
Wpp (WPP) reports its revenue by geography, by sub segment and by retrospective application and retrospective restatement [axis]. In fiscal 2025, North America was its largest region, bringing in $4.97B (36.6% of the total), followed by Asia Pacific, Latin America, Africa Middle East & Central Eastern Europe at $3.64B (26.8%).
North America was Wpp's largest region in fiscal 2025, bringing in $4.97B, or 36.6% of the $13.55B total across its four regions.
Global Integrated Agencies was Wpp's largest segment in fiscal 2025, bringing in $11.96B, or 88.2% of the $13.55B total across its three segments.
Previously Stated was Wpp's largest revenue line in fiscal 2016, bringing in $14.39B, or 96.7% of the $14.89B total across its two revenue lines.
Every figure comes from Wpp's annual financial filings, as reported. Each line keeps the name Wpp gives it, and years follow its fiscal calendar.
Wpp's revenue by geography goes back to fiscal 2015, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.