WPP plc WPP

WPP plc is a global advertising and communications company that provides integrated marketing services across media, creative, data and technology disciplines. The firm operates in more than 100 countries and employs approximately 98,655 people worldwide. Its ordinary shares are listed on the London Stock Exchange and trade as American Depositary Receipts on the New York Stock Exchange. At 31 December 2025 the company had a market capitalisation of £3,684 million. The company's executive office is located at Sea Containers, 18 Upper Ground, London, United Kingdom.

WPP plc generates revenue primarily by delivering advertising campaigns, media planning and buying, public relations consultancy and specialist marketing solutions to clients. In 2025 the Global Integrated Agencies segment contributed about 88% of total revenue while the Public Relations and Specialist Agencies segments together accounted for the remaining 12%. The company also reported net proceeds of £313 million from acquisitions and disposals in 2025 and spent £186 million on purchases of property, plant and equipment and intangible assets during the same year. In April 2025 the company acquired 100% of the ordinary share capital of Cognitive Logic Inc, a data collaboration platform known as InfoSum.

WPP plc operates through the following segments: Global Integrated Agencies, Public Relations and Specialist Agencies.

• Global Integrated Agencies: This segment provides integrated advertising and media services, including creative development, media planning and buying, and data driven marketing solutions. In 2025 it generated roughly 88% of the company's revenue.
• Public Relations: This segment offers public relations and communications consultancy, helping clients manage reputation, stakeholder engagement and corporate storytelling. This segment together with Specialist Agencies contributed about 12% of total revenue in 2025.
• Specialist Agencies: This segment delivers specialist marketing services such as data analytics, design, production and digital experience capabilities. This segment together with Public Relations contributed about 12% of total revenue in 2025.

WPP plc holds a leading position in the global advertising industry, competing with major groups such as Omnicom, Publicis Groupe, Interpublic Group and Dentsu. Its competitive advantages stem from its worldwide scale, integrated service model and ongoing investments in data and technology capabilities. The company's market capitalisation of £3,684 million at the end of 2025 reflects its scale and investor confidence.

The company serves a diverse base of multinational corporations and brands across sectors including consumer goods, technology, financial services and healthcare. These clients rely on WPP plc for integrated marketing campaigns that combine media, creative, data and specialist expertise.