Weibo (WB) Return on Sales [ROS] (2013 - 2026)
Weibo's Return on Sales [ROS] came in at 26.19% for Q2 2026, down 6.54 percentage points from 32.73% a year earlier and down 0.14 percentage points from the prior quarter.
Powered by 
Analysis
Weibo (WB) Return on Sales [ROS] (2013 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Weibo reported Return on Sales [ROS] of 24.50%, down 4.72 percentage points year-over-year; for FY2025, it came in at 26.45%, down 1.72 percentage points from FY2024.
- Return on Sales [ROS] carries a five-year change of -3.54 percentage points (FY2020 to FY2025).
- Going back by year, Return on Sales [ROS] was 28.17% in FY2024 (+1.30 pp), 26.87% in FY2023 (+0.71 pp), 26.16% in FY2022 (-4.73 pp) and 30.90% in FY2021 (+0.91 pp).
- The five-year range for quarterly Return on Sales [ROS] is 19.36% (Q4 2025) to 35.82% (Q4 2022).
- Year-over-year, Return on Sales [ROS] has declined for four consecutive quarters, with an average year-over-year change of -1.71 percentage points over the last eight quarters.
- The fastest year-over-year change in Return on Sales [ROS] over five years came in Q2 2023 (a gain of 7.17 percentage points), and the weakest in Q2 2022 (a drop of 12.77 percentage points).
- Business Quant data shows WB's Return on Sales [ROS] at 26.33% (Q1 2026), 19.36% (Q4 2025) and 26.53% (Q3 2025) in the three quarters before Q2 2026.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | ROS (Qtr) |
|---|---|---|---|---|---|
| 1 | Alphabet | 4,173.87 Bn | 3,931.39 Bn | 73.85 Bn | 34.03% |
| 2 | Meta Platforms | 1,849.67 Bn | 1,552.19 Bn | 49.47 Bn | 30.88% |
| 3 | Netflix | 279.23 Bn | 239.43 Bn | 6.52 Bn | 33.38% |
| 4 | Alibaba Group Holding | 245.86 Bn | 63.73 Bn | 15.11 Bn | 5.62% |
| 5 | Shopify | 196.08 Bn | 173.27 Bn | 1.71 Bn | 13.62% |
| 6 | Uber Technologies | 138.90 Bn | 110.88 Bn | 6.38 Bn | 13.32% |
| 7 | Booking Holdings | 119.48 Bn | 52.53 Bn | - | 34.00% |
| 8 | PDD Holdings | 107.30 Bn | -144.64 Bn | 9.45 Bn | 24.62% |
| 9 | Spotify Technology | 97.33 Bn | 54.56 Bn | 1.86 Bn | 13.71% |
| 10 | 1.55 Bn | -8.07 Bn | 324.02 Mn | 26.19% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 26.19% |
| Mar 31, 2026 | 26.33% |
| Dec 31, 2025 | 19.36% |
| Sep 30, 2025 | 26.53% |
| Jun 30, 2025 | 32.73% |
| Mar 31, 2025 | 27.80% |
| Dec 31, 2024 | 25.80% |
| Sep 30, 2024 | 30.43% |
| Jun 30, 2024 | 30.92% |
| Mar 31, 2024 | 25.22% |
| Dec 31, 2023 | 25.67% |
| Sep 30, 2023 | 30.30% |
| Jun 30, 2023 | 28.04% |
| Mar 31, 2023 | 23.32% |
| Dec 31, 2022 | 35.82% |
| Sep 30, 2022 | 27.17% |
| Jun 30, 2022 | 20.87% |
| Mar 31, 2022 | 21.22% |
| Dec 31, 2021 | 29.62% |
| Sep 30, 2021 | 35.07% |
API Access
Weibo Return on Sales [ROS] API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=WB&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "return-on-sales-[ros]", "ticker": "WB", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=return-on-sales-%5Bros%5D&ticker=WB&period=max&api_key=YOUR_API_KEY");
const data = await res.json();