Tuniu (TOUR) Gross Margin (2013 - 2026)
Tuniu's Gross Margin came in at 55.03% for the quarter ended Jun 30, 2026, down 8.74 percentage points from 63.77% a year earlier and down 0.45 percentage points from the prior quarter.
Tuniu (TOUR) Gross Margin (2013 - 2026) Analysis & Trends
Over the trailing twelve months to Jun 30, 2026, Tuniu reported Gross Margin of 55.21%, down 8.91 percentage points year-over-year; for the year ended Dec 31, 2025, it came in at 57.96%, down 11.75 percentage points from the prior year.
- Gross Margin carries a five-year change of -12.55 percentage points (years ended Dec 2020 to Dec 2025).
- Going back by year, Gross Margin was 69.71% in the year ended Dec 31, 2024 (+3.15 pp), 66.56% in the year ended Dec 31, 2023 (+16.26 pp), 50.29% in the year ended Dec 31, 2022 (+10.06 pp) and 40.23% in the year ended Dec 31, 2021 (-30.28 pp).
- The five-year range for quarterly Gross Margin is 34.67% (the quarter ended Sep 30, 2021) to 76.00% (the quarter ended Mar 31, 2024).
- Year-over-year, Gross Margin has declined for seven consecutive quarters, with an average year-over-year change of -8.23 percentage points over the last eight quarters.
- The fastest year-over-year change in Gross Margin over five years came in the quarter ended Dec 31, 2023 (a gain of 30.03 percentage points), and the weakest in the quarter ended Sep 30, 2021 (a drop of 18.00 percentage points).
- Business Quant data shows TOUR's Gross Margin at 55.48% (quarter ended Mar 31, 2026), 56.69% (quarter ended Dec 31, 2025) and 54.25% (quarter ended Sep 30, 2025) in the three quarters before the quarter ended Jun 30, 2026.
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 92.75 Bn | 90.79 Bn | 1.55 Bn | 21.98% |
| 2 | Hilton Worldwide Holdings | 71.81 Bn | 68.29 Bn | 3.08 Bn | 92.04% |
| 3 | Royal Caribbean Cruises | 71.17 Bn | 68.75 Bn | 2.29 Bn | 47.29% |
| 4 | Viking Holdings | 35.31 Bn | 20.44 Bn | 996.62 Mn | 45.50% |
| 5 | Carnival | 33.05 Bn | 26.25 Bn | - | - |
| 6 | Intercontinental Hotels | 26.49 Bn | 22.05 Bn | - | - |
| 7 | Trip.com | 25.40 Bn | -20.15 Bn | 1.84 Bn | 79.56% |
| 8 | Hyatt Hotels | 14.95 Bn | 12.43 Bn | 388.00 Mn | 21.21% |
| 9 | H World | 13.15 Bn | 4.07 Bn | - | - |
| 10 | Tuniu | 4.97 | -576.51 Mn | 11.27 Mn | 55.03% |
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 55.03% |
| Mar 31, 2026 | 55.48% |
| Dec 31, 2025 | 56.69% |
| Sep 30, 2025 | 54.25% |
| Jun 30, 2025 | 63.77% |
| Mar 31, 2025 | 59.01% |
| Dec 31, 2024 | 67.94% |
| Sep 30, 2024 | 65.48% |
| Jun 30, 2024 | 72.18% |
| Mar 31, 2024 | 76.00% |
| Dec 31, 2023 | 74.68% |
| Sep 30, 2023 | 64.41% |
| Jun 30, 2023 | 65.44% |
| Mar 31, 2023 | 61.54% |
| Dec 31, 2022 | 44.65% |
| Sep 30, 2022 | 57.83% |
| Jun 30, 2022 | 44.69% |
| Mar 31, 2022 | 38.13% |
| Dec 31, 2021 | 46.53% |
| Sep 30, 2021 | 34.67% |
Tuniu Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=TOUR&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "TOUR", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=TOUR&period=max&api_key=YOUR_API_KEY");
const data = await res.json();