H World (HTHT) Gross Margin (2009 - 2026)
H World's Gross Margin came in at 48.84% for the year ended Dec 31, 2025, up 6.78 percentage points from 42.06% a year earlier.
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Analysis
H World (HTHT) Gross Margin (2009 - 2026) Analysis & Trends
Going back to the year ended Dec 31, 2009, H World's Gross Margin data covers 17 years.
- Gross Margin has increased in each of the last three years, with a five-year change of +16.59 percentage points (years ended Dec 2020 to Dec 2025).
- The figure for the year ended Dec 31, 2025 represents the highest annual Gross Margin in data going back to the year ended Dec 31, 2009.
- Per Business Quant, earlier years put Gross Margin at 42.06% in the year ended Dec 31, 2024 (+5.10 pp), 36.96% in the year ended Dec 31, 2023 (+2.93 pp), 34.03% in the year ended Dec 31, 2022 (-2.46 pp) and 36.49% in the year ended Dec 31, 2021 (+4.24 pp).
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 104.78 Bn | 102.83 Bn | 1.55 Bn | 21.98% |
| 2 | Hilton Worldwide Holdings | 81.42 Bn | 77.88 Bn | 3.08 Bn | 92.04% |
| 3 | Royal Caribbean Cruises | 77.34 Bn | 74.70 Bn | 2.29 Bn | 47.29% |
| 4 | Viking Holdings | 38.69 Bn | 23.81 Bn | 996.62 Mn | 45.50% |
| 5 | Carnival | 36.99 Bn | 30.18 Bn | - | - |
| 6 | Trip.com | 26.52 Bn | -18.48 Bn | 1.84 Bn | 79.56% |
| 7 | Intercontinental Hotels | 26.35 Bn | 22.32 Bn | - | - |
| 8 | Hyatt Hotels | 16.59 Bn | 13.75 Bn | 388.00 Mn | 21.21% |
| 9 | H World | 14.29 Bn | 5.70 Bn | 453.94 Mn | 43.23% |
| 10 | Norwegian Cruise Line Holdings | 7.20 Bn | 6.42 Bn | 1.05 Bn | 39.91% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 43.23% |
| Mar 31, 2026 | 38.85% |
| Dec 31, 2025 | 39.98% |
| Sep 30, 2025 | 41.72% |
| Jun 30, 2025 | 41.69% |
| Mar 31, 2025 | 33.20% |
| Dec 31, 2024 | 30.42% |
| Sep 30, 2024 | 41.07% |
| Jun 30, 2024 | 39.48% |
| Mar 31, 2024 | 32.77% |
| Dec 31, 2023 | 28.37% |
| Sep 30, 2023 | 42.95% |
| Jun 30, 2023 | 37.01% |
| Mar 31, 2023 | 27.58% |
| Dec 31, 2022 | 4.81% |
| Sep 30, 2022 | 26.65% |
| Jun 30, 2022 | 12.10% |
| Mar 31, 2022 | -4.73% |
| Dec 31, 2021 | 4.33% |
| Sep 30, 2021 | 18.11% |
API Access
H World Gross Margin API
Pull this series into your own models, spreadsheets and apps with the Business Quant
Historical Metrics API. The request below matches the chart above — change the
frequency, period or values and it follows. Swap YOUR_API_KEY for your own key.
https://data.businessquant.com/historic?slug=gross-margin&ticker=HTHT&period=max&api_key=YOUR_API_KEYimport requests
url = "https://data.businessquant.com/historic"
params = {"slug": "gross-margin", "ticker": "HTHT", "period": "max", "api_key": "YOUR_API_KEY"}
data = requests.get(url, params=params).json()const res = await fetch("https://data.businessquant.com/historic?slug=gross-margin&ticker=HTHT&period=max&api_key=YOUR_API_KEY");
const data = await res.json();