H World (HTHT) Gross Margin (2009 - 2026)
H World's (HTHT) quarterly Gross Margin came in at 43.23% in Q2 2026, up 202.0% year-over-year from 14.32% in Q2 2025, and up 11.29% quarter-over-quarter from 38.85% in Q1 2026.
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H World (HTHT) Gross Margin (2009 - 2026) Analysis & Trends
H World (HTHT) has reported Gross Margin for 18 consecutive years, with 43.23% the latest figure, recorded in Q2 2026.
- On a quarterly basis, Gross Margin rose 202.0% year-over-year to 43.23% in Q2 2026; TTM through Jun 2026 was 40.98%, a 446.0% increase from a year earlier, with the FY2025 full-year figure at 39.36%, up 332.0% from the prior year.
- Gross Margin was 43.23% for Q2 2026 at H World, up from 38.85% in the prior quarter.
- Over five years, Gross Margin peaked at 43.23% in Q2 2026 and troughed at 4.92% in Q1 2022.
- A 5-year average of 30.93% and a median of 35.06% in 2023 frame the typical range for Gross Margin.
- Across the five-year window, Gross Margin slumped 1164 bps in 2022 and surged 3237 bps in 2023, its largest moves.
- Over 5 years, Gross Margin stood at 7.64% in 2022, then surged by 272 bps to 28.37% in 2023, then rose by 7 bps to 30.42% in 2024, then jumped by 31 bps to 39.98% in 2025, then grew by 8 bps to 43.23% in 2026.
- The last three Gross Margin figures came in at 43.23% (Q2 2026), 38.85% (Q1 2026), and 39.98% (Q4 2025), per Business Quant data.
Peer Set
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 87.75 Bn | 87.29 Bn | 1.97 Bn | 27.87% |
| 2 | Hilton Worldwide Holdings | 70.18 Bn | 69.20 Bn | 3.08 Bn | 92.04% |
| 3 | Hyatt Hotels | 15.65 Bn | 15.36 Bn | 809.00 Mn | 44.23% |
| 4 | H World | 14.06 Bn | 11.97 Bn | 453.94 Mn | 43.23% |
| 5 | Atour Lifestyle Holdings | 8.60 Bn | 7.76 Bn | 511.83 Mn | 99.50% |
| 6 | Wyndham Hotels & Resorts | 5.33 Bn | 5.26 Bn | 349.00 Mn | 93.07% |
| 7 | Choice Hotels International | 4.55 Bn | 4.50 Bn | 243.10 Mn | 55.15% |
| 8 | Hotel101 Global Holdings | 1.22 Bn | 1.20 Bn | - | - |
| 9 | Studio City International Holdings | 329.33 Mn | 206.54 Mn | 144.08 Mn | 87.55% |
| 10 | GreenTree Hospitality | 113.35 Mn | 117.86 Mn | 34.50 Mn | 99.56% |
Historic Data
Download Data
Historic Data
| Date | Value |
|---|---|
| Jun 30, 2026 | 43.23% |
| Mar 31, 2026 | 38.85% |
| Dec 31, 2025 | 39.98% |
| Sep 30, 2025 | 41.42% |
| Jun 30, 2025 | 41.21% |
| Mar 31, 2025 | 33.12% |
| Dec 31, 2024 | 30.42% |
| Sep 30, 2024 | 40.17% |
| Jun 30, 2024 | 39.47% |
| Mar 31, 2024 | 32.77% |
| Dec 31, 2023 | 28.37% |
| Sep 30, 2023 | 42.95% |
| Jun 30, 2023 | 37.01% |
| Mar 31, 2023 | 27.45% |
| Dec 31, 2022 | 7.64% |
| Sep 30, 2022 | 25.57% |
| Jun 30, 2022 | 12.10% |
| Mar 31, 2022 | -4.92% |
| Dec 31, 2021 | 4.75% |
| Sep 30, 2021 | 18.11% |