H World (HTHT) Gross Margin (2009 - 2026)

H World's (HTHT) quarterly Gross Margin came in at 38.85% in Q1 2026, up 565.0% year-on-year from 5.84% in Q1 2025, and down 2.83% on a QoQ basis from 39.98% in Q4 2025.

H World (HTHT) Gross Margin (2009 - 2026) Analysis & Trends

H World (HTHT) has 18 years of Gross Margin data on file, last reported at 38.85% in Q1 2026.

  • On a quarterly basis, Gross Margin rose 565.0% year-over-year to 38.85% in Q1 2026; TTM through Mar 2026 was 40.47%, a 420.0% increase from a year earlier, with the FY2025 full-year figure at 39.36%, up 332.0% from the prior year.
  • Gross Margin for Q1 2026 stood at 38.85%, down from 39.98% in the prior quarter.
  • Over the last five years, Gross Margin for HTHT reached as high as 42.95% in Q3 2023 and fell as low as 4.73% in Q1 2022.
  • Historically, Gross Margin has averaged 30.3% across 5 years, with a median of 33.2% in 2025.
  • Across the five-year window, Gross Margin tumbled 1164 bps in 2022 and soared 3218 bps in 2023, its largest moves.
  • Year by year, Gross Margin stood at 7.64% in 2022, then soared by 272 bps to 28.37% in 2023, then grew by 7 bps to 30.42% in 2024, then surged by 31 bps to 39.98% in 2025, then slipped by 3 bps to 38.85% in 2026.
  • Per Business Quant data, the three most recent Gross Margin figures were 38.85% in Q1 2026, 39.98% in Q4 2025, and 41.72% in Q3 2025.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 H World 128.13 Bn 126.33 Bn 337.97 Mn 38.85%
2 Marriott International 101.16 Bn 100.71 Bn 6.38 Bn 95.81%
3 Hilton Worldwide Holdings 74.87 Bn 74.81 Bn 2.70 Bn 92.00%
4 Intercontinental Hotels 24.50 Bn 19.64 Bn - -
5 Hyatt Hotels 17.89 Bn 17.21 Bn 1.75 Bn 100.00%
6 Atour Lifestyle Holdings 13.61 Bn -817.52 Bn 241.80 Mn 59.33%
7 Wyndham Hotels & Resorts 5.51 Bn 5.44 Bn 349.00 Mn 93.07%
8 Choice Hotels International 5.20 Bn 5.16 Bn 316.92 Mn 93.06%
9 Civeo 387.60 Mn 371.05 Mn 40.16 Mn 23.26%
10 Mdjm 3,796.75 -696,682.25 - -

Historic Data

Download Data
DateValue
Mar 31, 2026 38.85%
Dec 31, 2025 39.98%
Sep 30, 2025 41.72%
Jun 30, 2025 41.21%
Mar 31, 2025 33.20%
Dec 31, 2024 30.42%
Sep 30, 2024 41.07%
Jun 30, 2024 39.48%
Mar 31, 2024 32.77%
Dec 31, 2023 28.37%
Sep 30, 2023 42.95%
Jun 30, 2023 37.01%
Mar 31, 2023 27.45%
Dec 31, 2022 7.64%
Sep 30, 2022 25.57%
Jun 30, 2022 12.10%
Mar 31, 2022 -4.73%
Dec 31, 2021 4.75%
Sep 30, 2021 18.11%
Jun 30, 2021 23.74%