H World (HTHT) Gross Margin (2009 - 2026)
H World (HTHT) posted quarterly Gross Margin of 38.85% for Q1 2026, up 573.0% year-over-year from 5.77% in Q1 2025, and down 2.83% quarter-over-quarter from 39.98% in Q4 2025.
H World (HTHT) Gross Margin (2009 - 2026) Analysis & Trends
H World (HTHT) has reported Gross Margin for 18 consecutive years, with 38.85% the latest figure, recorded in Q1 2026.
- In Q1 2026, Gross Margin rose 573.0% year-over-year to 38.85%; the TTM figure through Mar 2026 stood at 40.39% (up 414.0% YoY), while the FY2025 annual figure was 39.36%, up 332.0% from the prior year.
- Gross Margin fell to 38.85% in Q1 2026 per HTHT's latest filing, from 39.98% in the prior quarter.
- Across five years, Gross Margin topped out at 42.62% in Q3 2023 and bottomed at 4.73% in Q1 2022.
- Historically, Gross Margin has averaged 30.26% across 5 years, with a median of 33.12% in 2025.
- Annual changes were most pronounced in 2022 — Gross Margin sank 1164 bps — and 2023, when it surged 3218 bps.
- H World's Gross Margin stood at 7.64% in 2022, then jumped by 272 bps to 28.37% in 2023, then advanced by 7 bps to 30.42% in 2024, then soared by 31 bps to 39.98% in 2025, then retreated by 3 bps to 38.85% in 2026.
- Business Quant data shows HTHT's Gross Margin at 38.85% in Q1 2026, 39.98% in Q4 2025, and 41.42% in Q3 2025.
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Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Marriott International | 93.02 Bn | 92.56 Bn | 1.97 Bn | 27.87% |
| 2 | Hilton Worldwide Holdings | 73.87 Bn | 72.89 Bn | 3.08 Bn | 92.04% |
| 3 | Hyatt Hotels | 17.07 Bn | 16.78 Bn | 809.00 Mn | 44.23% |
| 4 | H World | 12.87 Bn | 11.09 Bn | 337.97 Mn | 38.85% |
| 5 | Atour Lifestyle Holdings | 8.56 Bn | -826.02 Bn | 242.81 Mn | 59.58% |
| 6 | Wyndham Hotels & Resorts | 5.47 Bn | 5.40 Bn | 349.00 Mn | 93.07% |
| 7 | Choice Hotels International | 4.72 Bn | 4.68 Bn | 243.10 Mn | 55.15% |
| 8 | Civeo | 364.78 Mn | 344.17 Mn | 41.41 Mn | 23.00% |
| 9 | Intercontinental Hotels | 115.49 Mn | -4.73 Bn | - | - |
| 10 | GreenTree Hospitality | 112.00 Mn | 4,368.01 Bn | 32.55 Mn | 98.59% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 38.85% |
| Dec 31, 2025 | 39.98% |
| Sep 30, 2025 | 41.42% |
| Jun 30, 2025 | 41.21% |
| Mar 31, 2025 | 33.12% |
| Dec 31, 2024 | 30.42% |
| Sep 30, 2024 | 41.07% |
| Jun 30, 2024 | 39.48% |
| Mar 31, 2024 | 32.77% |
| Dec 31, 2023 | 28.37% |
| Sep 30, 2023 | 42.62% |
| Jun 30, 2023 | 37.01% |
| Mar 31, 2023 | 27.45% |
| Dec 31, 2022 | 7.64% |
| Sep 30, 2022 | 25.57% |
| Jun 30, 2022 | 12.10% |
| Mar 31, 2022 | -4.73% |
| Dec 31, 2021 | 4.75% |
| Sep 30, 2021 | 18.11% |
| Jun 30, 2021 | 23.74% |