Tuniu (TOUR) Gross Margin (2013 - 2026)
Tuniu's (TOUR) quarterly Gross Margin came in at 55.48% in Q1 2026, down 353.0% year-on-year from 21.93% in Q1 2025, and down 2.14% quarter-over-quarter from 56.69% in Q4 2025.
Tuniu (TOUR) Gross Margin (2013 - 2026) Analysis & Trends
Tuniu's Gross Margin history runs 14 years deep, the most recent figure standing at 55.48% for Q1 2026.
- On a quarterly basis, Gross Margin fell 353.0% year-over-year to 55.48% in Q1 2026; TTM through Mar 2026 was 57.17%, a 882.0% decrease from a year earlier, with the FY2025 full-year figure at 57.96%, down 1175.0% from the prior year.
- Gross Margin slipped to 55.48% in Q1 2026 per TOUR's latest filing, from 56.69% in the prior quarter.
- Across five years, Gross Margin topped out at 76.0% in Q1 2024 and bottomed at 38.13% in Q1 2022.
- The 5-year median for Gross Margin is 61.54% (2023), against an average of 60.13%.
- Across the five-year window, Gross Margin soared 3003 bps in 2023 and plunged 1699 bps in 2025, its largest moves.
- Year by year, Gross Margin stood at 44.65% in 2022, then surged by 67 bps to 74.68% in 2023, then declined by 9 bps to 67.94% in 2024, then decreased by 17 bps to 56.69% in 2025, then retreated by 2 bps to 55.48% in 2026.
- Per Business Quant, the three latest TOUR Gross Margin figures stand at 55.48% (Q1 2026), 56.69% (Q4 2025), and 54.25% (Q3 2025).
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Booking Holdings | 136.54 Bn | 120.51 Bn | 3.46 Bn | 62.62% |
| 2 | Royal Caribbean Cruises | 86.11 Bn | 85.59 Bn | 2.21 Bn | 49.53% |
| 3 | Airbnb | 82.27 Bn | 70.26 Bn | 2.10 Bn | 78.30% |
| 4 | Yatra Online | 55.46 Bn | 55.47 Bn | 10.44 Mn | 55.39% |
| 5 | Viking Holdings | 44.18 Bn | 40.37 Bn | 713.43 Mn | 41.37% |
| 6 | Carnival | 34.61 Bn | 32.38 Bn | - | - |
| 7 | Expedia | 31.38 Bn | 28.88 Bn | 3.05 Bn | 89.00% |
| 8 | Norwegian Cruise Line Holdings | 8.54 Bn | 8.35 Bn | 953.34 Mn | 40.89% |
| 9 | MakeMyTrip | 5.02 Bn | 4.60 Bn | 199.14 Mn | 79.62% |
| 10 | Tuniu | 28.14 Mn | -121.95 Mn | 10.66 Mn | 55.48% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 55.48% |
| Dec 31, 2025 | 56.69% |
| Sep 30, 2025 | 54.25% |
| Jun 30, 2025 | 63.77% |
| Mar 31, 2025 | 59.01% |
| Dec 31, 2024 | 67.94% |
| Sep 30, 2024 | 65.48% |
| Jun 30, 2024 | 72.18% |
| Mar 31, 2024 | 76.00% |
| Dec 31, 2023 | 74.68% |
| Sep 30, 2023 | 64.41% |
| Jun 30, 2023 | 65.44% |
| Mar 31, 2023 | 61.54% |
| Dec 31, 2022 | 44.65% |
| Sep 30, 2022 | 57.83% |
| Jun 30, 2022 | 44.69% |
| Mar 31, 2022 | 38.13% |
| Dec 31, 2021 | 46.53% |
| Sep 30, 2021 | 34.67% |
| Jun 30, 2021 | 42.86% |