Tuniu (TOUR) Gross Margin (2013 - 2026)

Tuniu's (TOUR) quarterly Gross Margin came in at 55.48% in Q1 2026, down 353.0% year-on-year from 21.93% in Q1 2025, and down 2.14% quarter-over-quarter from 56.69% in Q4 2025.

Tuniu (TOUR) Gross Margin (2013 - 2026) Analysis & Trends

Tuniu's Gross Margin history runs 14 years deep, the most recent figure standing at 55.48% for Q1 2026.

  • On a quarterly basis, Gross Margin fell 353.0% year-over-year to 55.48% in Q1 2026; TTM through Mar 2026 was 57.17%, a 882.0% decrease from a year earlier, with the FY2025 full-year figure at 57.96%, down 1175.0% from the prior year.
  • Gross Margin slipped to 55.48% in Q1 2026 per TOUR's latest filing, from 56.69% in the prior quarter.
  • Across five years, Gross Margin topped out at 76.0% in Q1 2024 and bottomed at 38.13% in Q1 2022.
  • The 5-year median for Gross Margin is 61.54% (2023), against an average of 60.13%.
  • Across the five-year window, Gross Margin soared 3003 bps in 2023 and plunged 1699 bps in 2025, its largest moves.
  • Year by year, Gross Margin stood at 44.65% in 2022, then surged by 67 bps to 74.68% in 2023, then declined by 9 bps to 67.94% in 2024, then decreased by 17 bps to 56.69% in 2025, then retreated by 2 bps to 55.48% in 2026.
  • Per Business Quant, the three latest TOUR Gross Margin figures stand at 55.48% (Q1 2026), 56.69% (Q4 2025), and 54.25% (Q3 2025).

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Booking Holdings 136.54 Bn 120.51 Bn 3.46 Bn 62.62%
2 Royal Caribbean Cruises 86.11 Bn 85.59 Bn 2.21 Bn 49.53%
3 Airbnb 82.27 Bn 70.26 Bn 2.10 Bn 78.30%
4 Yatra Online 55.46 Bn 55.47 Bn 10.44 Mn 55.39%
5 Viking Holdings 44.18 Bn 40.37 Bn 713.43 Mn 41.37%
6 Carnival 34.61 Bn 32.38 Bn - -
7 Expedia 31.38 Bn 28.88 Bn 3.05 Bn 89.00%
8 Norwegian Cruise Line Holdings 8.54 Bn 8.35 Bn 953.34 Mn 40.89%
9 MakeMyTrip 5.02 Bn 4.60 Bn 199.14 Mn 79.62%
10 Tuniu 28.14 Mn -121.95 Mn 10.66 Mn 55.48%

Historic Data

Download Data
DateValue
Mar 31, 2026 55.48%
Dec 31, 2025 56.69%
Sep 30, 2025 54.25%
Jun 30, 2025 63.77%
Mar 31, 2025 59.01%
Dec 31, 2024 67.94%
Sep 30, 2024 65.48%
Jun 30, 2024 72.18%
Mar 31, 2024 76.00%
Dec 31, 2023 74.68%
Sep 30, 2023 64.41%
Jun 30, 2023 65.44%
Mar 31, 2023 61.54%
Dec 31, 2022 44.65%
Sep 30, 2022 57.83%
Jun 30, 2022 44.69%
Mar 31, 2022 38.13%
Dec 31, 2021 46.53%
Sep 30, 2021 34.67%
Jun 30, 2021 42.86%