Tuniu (TOUR) Gross Margin (2013 - 2026)
Tuniu (TOUR) posted quarterly Gross Margin of 55.48% for Q1 2026, down 353.0% year-over-year from 21.93% in Q1 2025, and down 2.14% quarter-over-quarter from 56.69% in Q4 2025.
Tuniu (TOUR) Gross Margin (2013 - 2026) Analysis & Trends
Tuniu's Gross Margin history runs 14 years deep, the most recent figure standing at 55.48% for Q1 2026.
- In Q1 2026, Gross Margin fell 353.0% year-over-year to 55.48%; the TTM figure through Mar 2026 stood at 57.17% (down 882.0% YoY), while the FY2025 annual figure was 57.96%, down 1175.0% from the prior year.
- Gross Margin for Q1 2026 stood at 55.48%, down from 56.69% in the prior quarter.
- The five-year high for Gross Margin was 76.0% in Q1 2024, with the low at 38.13% in Q1 2022.
- The 5-year median for Gross Margin is 61.54% (2023), against an average of 60.13%.
- The sharpest annual moves came in 2023 and 2025: Gross Margin soared 3003 bps in 2023, then tumbled 1699 bps in 2025.
- Tuniu's Gross Margin stood at 44.65% in 2022, then jumped by 67 bps to 74.68% in 2023, then dropped by 9 bps to 67.94% in 2024, then retreated by 17 bps to 56.69% in 2025, then fell by 2 bps to 55.48% in 2026.
- Business Quant data shows TOUR's Gross Margin at 55.48% in Q1 2026, 56.69% in Q4 2025, and 54.25% in Q3 2025.
Powered by 
Peer Comparison
| # | Company | Market Cap | Enterprise Value | Gross Profit (Qtr) | Gross Margin (Qtr) |
|---|---|---|---|---|---|
| 1 | Booking Holdings | 157.96 Bn | 140.74 Bn | 4.98 Bn | 67.75% |
| 2 | Airbnb | 106.54 Bn | 94.47 Bn | 2.98 Bn | 82.46% |
| 3 | Royal Caribbean Cruises | 80.80 Bn | 79.88 Bn | 2.29 Bn | 47.29% |
| 4 | Viking Holdings | 44.23 Bn | 40.42 Bn | 713.43 Mn | 41.37% |
| 5 | Expedia | 38.50 Bn | 31.37 Bn | 3.91 Bn | 90.66% |
| 6 | Carnival | 38.29 Bn | 36.05 Bn | - | - |
| 7 | Trip.com | 29.11 Bn | 17.41 Bn | 1.86 Bn | 79.12% |
| 8 | Norwegian Cruise Line Holdings | 8.33 Bn | 8.11 Bn | 1.05 Bn | 39.91% |
| 9 | MakeMyTrip | 5.80 Bn | 5.02 Bn | 212.91 Mn | 74.55% |
| 10 | Tuniu | 169.69 Mn | 60.23 Mn | 10.66 Mn | 55.48% |
Historic Data
Download Data| Date | Value |
|---|---|
| Mar 31, 2026 | 55.48% |
| Dec 31, 2025 | 56.69% |
| Sep 30, 2025 | 54.25% |
| Jun 30, 2025 | 63.77% |
| Mar 31, 2025 | 59.01% |
| Dec 31, 2024 | 67.94% |
| Sep 30, 2024 | 65.48% |
| Jun 30, 2024 | 72.18% |
| Mar 31, 2024 | 76.00% |
| Dec 31, 2023 | 74.68% |
| Sep 30, 2023 | 64.41% |
| Jun 30, 2023 | 65.44% |
| Mar 31, 2023 | 61.54% |
| Dec 31, 2022 | 44.65% |
| Sep 30, 2022 | 57.83% |
| Jun 30, 2022 | 44.69% |
| Mar 31, 2022 | 38.13% |
| Dec 31, 2021 | 46.53% |
| Sep 30, 2021 | 34.67% |
| Jun 30, 2021 | 42.86% |