KPIs & Operating Metrics(New)
Growth Metrics

Marriott International (MAR) Gross Margin (2010 - 2026)

Marriott International (MAR) reported Gross Margin of 95.81% for Q1 2026, down 308.0% year-on-year from 46.06% in Q1 2025, and down 5.26% quarter-over-quarter from 101.12% in Q4 2025.

Marriott International (MAR) has 17 years of Gross Margin data on file, last reported at 95.81% in Q1 2026.

  • For the quarter ending Q1 2026, Gross Margin fell 308.0% year-over-year to 95.81%; the trailing twelve-month figure through Mar 2026 stood at 98.45% (up 1461.0% YoY), and the FY2025 full-year result was 99.44%, up 71.0% from the prior year.
  • Gross Margin for Q1 2026 stood at 95.81%, down from 101.12% in the prior quarter.
  • Across five years, Gross Margin topped out at 306.89% in Q4 2023 and bottomed at 28.31% in Q2 2022.
  • A 5-year average of 107.82% and a median of 95.81% in 2026 frame the typical range for Gross Margin.
  • Across the five-year window, Gross Margin soared 15553 bps in 2022 and slumped 20831 bps in 2024, its largest moves.
  • Tracing MAR's Gross Margin over 5 years: stood at 265.68% in 2022, then gained by 16 bps to 306.89% in 2023, then plunged by 68 bps to 98.58% in 2024, then gained by 3 bps to 101.12% in 2025, then slipped by 5 bps to 95.81% in 2026.
  • According to Business Quant data, Gross Margin over the past three periods registered 95.81%, 101.12%, and 97.97% for Q1 2026, Q4 2025, and Q3 2025 respectively.

Peer Comparison

# Company Market Cap Enterprise Value Gross Profit (Qtr) Gross Margin (Qtr)
1 Marriott International 98.23 Bn 97.78 Bn 6.38 Bn 95.81%
2 Hilton Worldwide Holdings 73.53 Bn 72.99 Bn - -
3 Intercontinental Hotels 23.64 Bn 22.51 Bn - -
4 Hyatt Hotels 16.45 Bn 16.11 Bn 1.75 Bn 100.00%
5 Wyndham Hotels & Resorts 5.97 Bn 5.89 Bn 302.00 Mn 92.35%
6 Choice Hotels International 5.17 Bn 5.13 Bn 316.92 Mn 93.06%
7 Civeo 373.70 Mn 357.15 Mn 40.16 Mn 23.26%
8 GreenTree Hospitality 5.49 Mn -227.74 Mn 30.29 Mn 92.64%
9 Atour Lifestyle Holdings 1.18 Mn -299.91 Bn 241.80 Mn 59.33%
10 H World 1,745.92 -1.44 Bn 824.36 Mn 94.75%

Historic Data

Download Data 🔒
DateValue
Mar 31, 2026 95.81%
Dec 31, 2025 101.12%
Sep 30, 2025 97.97%
Jun 30, 2025 98.86%
Mar 31, 2025 98.88%
Dec 31, 2024 98.58%
Sep 30, 2024 38.93%
Jun 30, 2024 98.11%
Mar 31, 2024 95.32%
Dec 31, 2023 306.89%
Sep 30, 2023 28.51%
Jun 30, 2023 95.28%
Mar 31, 2023 95.00%
Dec 31, 2022 265.68%
Sep 30, 2022 94.33%
Jun 30, 2022 28.31%
Mar 31, 2022 95.31%
Dec 31, 2021 110.14%
Sep 30, 2021 26.08%
Jun 30, 2021 28.39%
Mar 31, 2021 94.17%
Dec 31, 2020 381.95%
Sep 30, 2020 94.06%
Jun 30, 2020 91.73%
Mar 31, 2020 94.19%
Dec 31, 2019 322.51%
Sep 30, 2019 93.83%
Jun 30, 2019 22.58%
Mar 31, 2019 22.35%
Dec 31, 2018 -179.69%
Sep 30, 2018 23.68%
Jun 30, 2018 26.71%
Mar 31, 2018 23.98%
Dec 31, 2017 93.45%
Sep 30, 2017 13.75%
Jun 30, 2017 93.19%
Mar 31, 2017 92.75%
Dec 31, 2016 78.39%
Sep 30, 2016 95.08%
Jun 30, 2016 95.57%
Mar 31, 2016 95.60%
Dec 31, 2015 95.12%
Sep 30, 2015 95.11%
Jun 30, 2015 95.04%
Mar 31, 2015 94.48%
Dec 31, 2014 94.32%
Sep 30, 2014 94.54%
Jun 30, 2014 94.29%
Mar 31, 2014 94.38%
Dec 31, 2013 93.88%
Sep 30, 2013 94.56%
Jun 30, 2013 94.45%
Mar 31, 2013 94.30%
Dec 28, 2012 94.33%
Sep 7, 2012 93.62%
Jun 15, 2012 92.69%
Mar 23, 2012 92.36%
Dec 30, 2011 97.38%
Sep 9, 2011 23.43%
Jun 17, 2011 23.61%
Mar 25, 2011 26.09%
Sep 10, 2010 3.18%