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Growth Metrics

Starbucks (SBUX) Goodwill (2016 - 2025)

Starbucks (SBUX) has disclosed Goodwill for 17 consecutive years, with $1.3 billion as the latest value for Q4 2025.

  • Quarterly Goodwill fell 60.12% to $1.3 billion in Q4 2025 from the year-ago period, while the trailing twelve-month figure was $1.3 billion through Dec 2025, down 60.12% year-over-year, with the annual reading at $3.4 billion for FY2025, 1.6% up from the prior year.
  • Goodwill for Q4 2025 was $1.3 billion at Starbucks, down from $3.4 billion in the prior quarter.
  • The five-year high for Goodwill was $3.7 billion in Q4 2021, with the low at $1.3 billion in Q4 2025.
  • Average Goodwill over 5 years is $3.3 billion, with a median of $3.3 billion recorded in 2025.
  • Peak annual rise in Goodwill hit 6.32% in 2025, while the deepest fall reached 60.12% in 2025.
  • Over 5 years, Goodwill stood at $3.7 billion in 2021, then decreased by 10.71% to $3.3 billion in 2022, then grew by 0.59% to $3.3 billion in 2023, then fell by 0.45% to $3.3 billion in 2024, then plummeted by 60.12% to $1.3 billion in 2025.
  • According to Business Quant data, Goodwill over the past three periods came in at $1.3 billion, $3.4 billion, and $3.4 billion for Q4 2025, Q3 2025, and Q2 2025 respectively.