KPIs & Operating Metrics(New)
Growth Metrics

Starbucks (SBUX) Goodwill (2016 - 2026)

Starbucks filings provide 18 years of Goodwill readings, the most recent being $1.3 billion for Q1 2026.

  • For the quarter ending Q1 2026, Goodwill fell 61.05% year-over-year to $1.3 billion, compared with a TTM value of $1.3 billion through Mar 2026, down 61.05%, and an annual FY2025 reading of $3.4 billion, up 1.6% over the prior year.
  • Goodwill hit $1.3 billion in Q1 2026 for Starbucks, down from $1.3 billion in the prior quarter.
  • The five-year high for Goodwill was $3.7 billion in Q1 2022, with the low at $1.3 billion in Q1 2026.
  • Median Goodwill over the past 5 years was $3.3 billion (2023), compared with a mean of $3.1 billion.
  • The sharpest move saw Goodwill increased 6.32% in 2025, then plummeted 61.05% in 2026.
  • Year by year, Goodwill stood at $3.3 billion in 2022, then rose by 0.59% to $3.3 billion in 2023, then decreased by 0.45% to $3.3 billion in 2024, then crashed by 60.12% to $1.3 billion in 2025, then dropped by 1.22% to $1.3 billion in 2026.
  • According to Business Quant data, Goodwill over the past three periods came in at $1.3 billion, $1.3 billion, and $3.4 billion for Q1 2026, Q4 2025, and Q3 2025 respectively.